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Jessie J: 'Price Tag' Video Premiere with B.o.B!

Jessie J: 'Price Tag' Video Premiere with B.o.B!

Check out the premiere of Jessie J‘s new “Price Tag” video featuring B.o.B.

The video was directed by Emil Nava and features the British newcomer dressed up in a variety of fantasy sequences.

“Just basically sort of came up with the idea thinking about showing things that are larger than life, but don’t really matter,” said the director. “It’s sort of like this hyper-real, sort of toy world with Jessie bringing a fashion edge to it.”

This is Jessie J‘s first U.S. single from her debut album Who You Are, out Spring 2011!

WHAT DO YOU THINK of Jessie J’s debut video?

Jessie J & B.o.B – Price Tag
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