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Rihanna: 'S&M' Video Premiere!

Rihanna: 'S&M' Video Premiere!

Check out the premiere of Rihanna‘s video for her hot track “S&M“!

“Cause I may be bad but I’m perfectly good at it. Sex in the air. I don’t care, I love the smell of it,” she sings. “Sticks and stones may break my bones but chains and whips excite me.”

For the video, Rihanna reunited with director Melina Matsoukas, who also worked on Ri‘s “Rockstar 101,” “Rude Boy,” and “Hard.”

WHAT DO YOU think of Rihanna’s “S&M” video?

Rihanna – S&M
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295 Responses to “Rihanna: 'S&M' Video Premiere!”

  1. 1
    espo369 Says:


  2. 2
    espo369 Says:


  3. 3
    ck Says:


  4. 4
    ck Says:


  5. 5
    Philly11 Says:

    Not the biggest Rihanna fan but I give respect where it’s due…this video is Great…can’t stop watching it!!

  6. 6
    Steve Says:

    She just gave me a heart attack with that banana…. This video is BEYOND good, I think I’m actually liking Rihanna now WOW!!!!!!!!!!! I need to replay it like 2 more times

  7. 7
    Sligo ^ _ ^ cute Says:

    Oooh she want eating how’s?

  8. 8
    Kaz simply Amaazzing !!!!!!!! Says:

    She puts on her face watercolor why??

  9. 9
    Sligo ^ _ ^ cute Says:

    She like jackass and . . .hehehe

  10. 10
    Kaz simply Amaazzing !!!!!!!! Says:

    Yeah I think cream cake ended

  11. 11
    Sligo ^ _ ^ cute Says:

    She needs muscles on her face

  12. 12
    Sligo ^ _ ^ cute Says:

    Wow she always look horrendous

  13. 13
    Kaz simply Amaazzing !!!!!!!! Says:

    She need to bleaching to burn the hair

  14. 14
    Sligo ^ _ ^ cute Says:

    Hehehe her nose like peanut

  15. 15
    Kaz simply Amaazzing !!!!!!!! Says:

    She have face obstacle

  16. 16
    Sligo ^ _ ^ cute Says:

    Why she smile coz did farts

  17. 17
    whatever Says:

    She’s trying way too hard to be daring and shock people but it falls flat because it’s been done so many times – sex sells but this raunchy overt thing is so tired. too many artists/singers are already doing the same thing and now i’d be more shocked to see songs/lyrics that AREN’T sexual.

  18. 18
    Kay Says:

    Great Vid!

  19. 19
    shamy Says:

    yeah i luv it
    queen riri

  20. 20
    faye Says:

    what i don’t get is why was she made to look like a little girl tied up.

  21. 21
    Harajuku Says:

    I see no value in this video! So cheap

  22. 22
    bajan Says:


  23. 23
    NICKY Says:







  24. 24
    SET Says:

    Hot, she is having fun, dont take riri more seriously than she takes herself. she is free.

  25. 25
    Kaz simply Amaazzing !!!!!!!! Says:

    Bald in video

  26. 26

    How did she reach the point to sing a song called ” S&M” ???
    Has she lost all sort of modesty and self-respect ?
    Does she never think twice before accepting what JAY-Z tells her to do ?
    Isn’t she ashamed to bring shame on her parents being almost naked all the time and singing pornographic songs ?
    JAY-Z transformed her into a show-biz prostitute only to make more and more money.
    She is rich enough not to work anymore and take control of her image but NO: she still pushes the boundaries of decency and goes further in selling a cheap image of women (and especially black women) in a world already full of prejudice.
    The Chris Brown drama is not buried yet but here she comes singing about “S&M” and sending a perverted message to all young girls who look up to her.
    After this song, Chris Brown should never ever be criticised since RIRI is ok to be beaten up when having sex, being beaten up by her boyfriend is maybe a game too in her twisted mind.

  27. 27
    Shame on her Says:

    Yay, many paedophiles will be thrilled to watch this video and imagine she’s a teenager, yay.
    Thank you Rihanna for making this world less filthy and sex-obsessed.

  28. 28
    Taylor Says:

    Talk about trying TOO hard.

  29. 29
    Ann_Howard Says:

    I consider this a dark song, and was expecting to see people in chains where passion borders on danger. Instead, Rihanna went for the lollipop-colored kinky sex. Not a fan of the video, but I still love the song.

  30. 30
    b aba Says:


  31. 31
    MyLeNe Says:

    I Hate this clip … too much !!! She try too hard !!!

    I Don’t listen the clip totally .. It’s like a BAD Badtrip !

  32. 32

    HAHAHA !!! :-D
    So Jay-Z wouldn’t ask even his sl*tty wife to sing this sh!t so they agreed
    to ask their puppy RIRI to do it !! HAHA !!! :-D
    I bet they play it out loud during their orgies coming back from the bank.

  33. 33
    Kiki Says:

    The video is well done…but she tries too hard, its not even sexy anymore its just plain cheesy. Not to be a hater but never thought of her as an artists, songs sucks. Rihanna we get it you love sex, u’ve only been singing about it graphically in all ur songs…..

  34. 34
    MyLeNe Says:

    She want too hard to tell people she don’t care .. A don’t buy this **** .. And yess for her young fan … it’s not good move …

  35. 35
    Kiki Says:

    * theres amazing singers out there, yet Rihanna is making millions while making a fool of the industry/and herself.

  36. 36
    She crossed the line Says:

    Rihanna can do whatever she wants with her smelly p*ssy and a$$
    but she is not allowed to pretend being a little girl in this disgusting video, she crosses the line here using paedophile fantasies imagery.
    She’s an utterly sad excuse for a human being.
    Please Chris Brown give her an other one on behalf of people who want to protect children from perverts instead of turning them on like this dog-girl.

  37. 37
    mickey Says:

    ugly chick

  38. 38
    swifty Says:

    It doesn’t matter what Rihanna sings, all her songs sound the same.

  39. 39
    TAKE A SHOWER !!! Says:

    Seriously, if Rihanna and people at her orgies have such smelly groins that the air stinks, they should take a shower all together.
    But hey, maybe in her next song Miss Barbados will elaborate on why she loves smelly genitalia.
    She’s maybe not only into SM but also into scatophilia.

  40. 40
    nest Says:

    she needs to ditch the wig. she’s only 22 and looks so much older when she wears that ugly wig and clown makeup.

  41. 41
    elis Says:

    Rihanna’s a cute girl but she’s not much of a singer or a performer.
    That’s why she has to rely on cheap gimmicks like this.

  42. 42
    KFR Says:

    no available in my country !!! grrrrrrrrrrrrrrr

  43. 43
    zeka Says:

    New video Rihanna – S&M on

  44. 44
    ccc Says:


  45. 45
    ramo Says:

    It is a video full of colour…maybe she is not trying to be sexy,just she want to be foolish and she have succes at it :) btw.. what means S&M? sorry ,but i don’t speak english so i don’t know the meaning..thx xo

  46. 46
    Alexia Says:

    Personally? I think Rihanna should get a grip and find more inspiring things than sex to sing about. Her songs have become so shallow and vulgar.

  47. 47
    CeeBee Says:

    What a fantastic example she’s setting to young girls.

  48. 48
    nini Says:

    this video is too much , didn t like it because rihanna is not meant for these kind of trashy videos , she is not madonna . she needs to do vids in her age range and not go overboard with what the record label tells her to do .

  49. 49
    verdad Says:


  50. 50
    nini Says:

    this is promoting evil , pornography , filth etc..

    why can’t she do something that suits her and not porn directors .
    this is sad that she is degrading herself with these songs

  51. 51
    Jackie Says:

    This is the type of crap that dear Lady Gaga started and now all other singers think that it is the only thing that will sell. NO CLASS!

  52. 52
    wow Says:

    This video is all sorts of vulgar and ugly. I guess the hidden message is that life may on the surface be all colorful and “fun” but in reality it’s pathetic, dangerous and ugly.

  53. 53
    wow Says:

    I’m talking about the so called “bad” girl life that Riri is promoting.

    And her expression in all her videos since her red hair change has been BS. Like she couldn’t give a dam.

  54. 54
    babySTAR Says:

    I lovee this song!

  55. 55

    Is that – Perez Hilton crawing around on the ground??!!

  56. 56
    carrie Says:

    funny but cheap

  57. 57
    Suzie Says:

    Nice, good, wholesome fun video for the kiddies, dontcha think?

  58. 58
    candie Says:

    i thinks is a new low for music… really…. dressed up as a rag doll playing with bondages… ?

  59. 59
    tal Says:


  60. 60
    *the real talent* Says:

    Ugly trash with no talent. Sorry, but it’s true! :D

  61. 61
    Mayara Says:

    RiriDiva just perfect …!!

  62. 62
    Daniel Says:

    All the Comments that say something Good about Rihanna all have Thumps Down!!! Here is Full of haterz and jealous people!!! Get a life! THe video is so Cool and I love that they put all the $hit that people Like all of you say about her!!! I love it! BTW S&M means = Scandals & Media! is about all the mess and scandals that press make and say about her! LOve it

  63. 63
    Daniel Says:

    it annoys me so much when people complain about pop stars not being good role models to kids!! The only real role models a kid should have is their parents!! dont go round blaming rihanna ffs!! that’s it! FatBitches!

  64. 64
    Daniel Says:

    it annoys me so much when people complain about pop stars not being good role models to kids!! The only real role models a kid should have is their parents!! dont go round blaming rihanna ffs!!

  65. 65
    man Says:

    i loved the video very fun it was the whos that chick take on color but better! (but did anyone see at the very end when she has all that **** on her face! you know that is for the chris brown thing like making fun of thepix that got leaked!!!!!!)

  66. 66
    Jessica Says:

    Time for the nu nu. This girl is coming to take her throne

  67. 67
    me, myself & my opinion Says:

    I like the song, the video looks cheap

  68. 68
    cb Says: that a gigantic dental dam or plastic saran wrap cover in the beginning of the video placed over Rhianna? hahahaaa. what does that mean exactly?

  69. 69
    ihateph Says:

    the song is called s&m pple why would the video be about anything but sex. I liked it .think I’ll add it to my workou tplaylist

  70. 70
    cb Says:


    because she is a satanic media tool, they tell her what to convey in video and image and she has sold her soul for the fame. Think: Madonna, Christina Ag, Britney, etc. That’s how they corrupt young women and distort morals.

  71. 71

    I can’t wait to see MTV’ s reaction about these porn lyrics and video.
    Will they play it only very late at night ?
    It makes me laugh in advance when you see their reaction about the American version of the UK series “SKINS”.
    Executives at MTV have ordered the show’s producers to make changes to tone down some of the most explicit content.

  72. 72
    Gustav Says:


  73. 73
    Liz Says:

    She is so wack, how you try to have shock value but try to make it funny and colorful, like really.. She can’t be madonna even if she tried.. Her career has been over since good girl gone bad.. She’s going to be know for wack music and being a celebrity doormat for men.. What a legacy.. Smh!

  74. 74
    espo369 Says:

    I love how the message of the video is to keep criticizing her, because she loves it. AND all you people is see is the sex portion of the video. That’s the surface of the video yes, but the real message is to always rise above.

  75. 75
    daaan Says:

    way toooo much. at the begenning I liked it and found it intresting but from the su***ing the banana part went to far. She can t pull off Gaga because Rihanna is actually sexy without trying but with trying she looks like a pornstar..

  76. 76
    lola Says:

    Talk about trying too hard…
    I mean that was just TRASH. And dont use the excuse “she is a pop star”
    No, Not even Britney went THAT far.
    Riri is basically promoting S.E.X there was nothing more into it.
    That was just disgusting and ugh. I would be so ashamed if I knew her.. poor mom and dad…

  77. 77
    hunter Says:

    i love this vid u ppl that dis like and write mean or bad comment r just what this vid means , rihanna takes the rumors and hater and basicaly whips her hair she does not care she is here to stay and if u hate her why watch and commet it messes it up for those of us who like her!

  78. 78
    lala Says:

    I really liked the music video, it’s different.

  79. 79
    Daniel Says:

    Lol is sooo Funny see people soo Jealous about her!! They hate Rihanna so much!! Lol Even Boys R jealous about her! and Girls R insane! haha! I love her! she is one of a kind, is unique, stunning! And is Rich Rich Rich people! stay mad ********! she is the Queen!

  80. 80
    mumford&fans Says:

    YAY FOR STUPID MUSIC!! I guess that’s all that matters to you idiots who think this is “real” music.

  81. 81
    b-syllie Says:

    I actually thought the whole theme of the vid being tying her/or media subjects up (and leading Perez Hilton around like a dog and proceeding to whip him-media hound?) was a metaphor for Rihanna’s relationship to the media. It could not have been more obvious when she was dressed as a Playboy Bunny (metaphor for “w.h.o.r.e”, I suppose) while lying against a backdrop of headlines. I have seen it bandied about often enough to know that “media *****” is a common term for pretty much any celebrity who is photographed on a relatively regular basis. To be honest, I think the video has very little to do with S&M or s.e.x at all except to provide a metaphor for media/society/celebrity relationships. Could not a one of you have picked that up at the very beginning when she is dressed in a skirt covered in headlines, pressed against a wall and “wrapped”, per say, in plastic (illustrating that no matter what she says, she won’t be heard) and with the media personal present writing pretty much anything they want? I believe I saw one scribble **** on their note pad.

    It might have been clever if it hadn’t been done many times before but still, I like the video. Better than the usual fare I think, if you choose to look beyond “Oh look, there’s Rihanna wearing f*ck all of f*ck all again-what a suprise-NOT”. In many of the shot’s she is pretty well covered up.

    Of course I imagine for most young girls this will go right over the top of their heads but I don’t think that was the demographic they were aiming for with this one.

  82. 82
    b-syllie Says:

    @mumford&fans: Tool is real music. If you want a mind f*ck of a video and music turned into a true art, if not almost a science, then I think they are a fairly safe bet :)

  83. 83
    jol Says:

    I think the video is ok, minus the perez hilton part. If instead of that ugly only-one-”talent” fat guy she had chosen a hot guy, that would have been hotter. What I find weird from this is she is a “victim” of domestic violence, Chris beat the s”# out of her, and still she makes a video about s&m? really? it’s like if britney made a video about madness, or lindsay made one about doing drugs…wtf?

  84. 84
    kr Says:

    What the eff is this? What happened to wanting to set a positive example for young girls? I love Riri as much as the next person, but how can you glorify kinky sex,tie yourself up dressed up like a little girl and expect people not to say anything?

  85. 85
    Ayoot Says:

    well Rihanna totally did something new, a new color of her types of video, love that… but sorry there’s no msg in the video our the song, it just song u put it in the club. I think Rihanna must shoot next (Complicated)… and talk more about life and love…. love you any way…. plz shoot that song… and come in tour to Arab world except Egypt hehehe they are crazy
    now :-p

  86. 86
    shamy Says:

    riri is queen

  87. 87
    Valerie Says:

    How long did you last, listening to this song, watching this video. It’s hideous, but I think that’s what she was aiming for.

  88. 88
    b-syllie Says:

    @kr: It’s not actually about sex, per say, at all. The title stands for “Scandal and Media” hence the theme and the sexual tie in to S&M, relating back to the metaphor for the relationship between her and the media.

    It’s not that hard to figure out.

  89. 89
    What happen to her Says:

    I miss the old Rihanna , the beautiful and classy gal from the island now she is just like all of the other sluty popstars. I thought she was going to go the Beautiful and classy Beyonce route not the Madonna, Christina and Britney route.

  90. 90
    lynne Says:

    Love Rihanna and love the video although dont know if m 8 yr old will see it – how I would answer the questions she would ask about that I do not know!

  91. 91

    @What happen to her:
    # 89

    Sorry sweetie but Beyoncé is just as sl*tty and depraved as RiRi.
    Don’t believe her speeches about Jesus when she receives the awards Jay Z paid for. She’s a show-biz wh*re too.
    Beyoncé, RiRi and Jay-Z certainly have threesomes and orgies with other crack-heads like them. They’re all part of the same filthy gang.

  92. 92
    vivi Says:

    New @rihanna ‘s “Scandal & Media” artwork posted here: i hope you like it ;-)

  93. 93
    Anya Says:

    This clown needs to get over herself. She has about as much talent as Willow Smith or whatever the hell her name is. Rhianna, you’re not edgy or provacative or cool, your a clown that people like laughing at.

  94. 94
    Soul Fly Says:

    Actually, I think that was the point of the video. It was kind of a satire of her in the media….oh well. But really…Perez Hilton!? Wtf Rihanna?

  95. 95
    Troy Says:

    The video gave me motion-sickness.

    And the blast of pop-neon colours kind of grossed me out.

    Did anyone notice the really dark red wig? Goes to show how much better dark hair suits her.

  96. 96
    Nicky Says:

    I don’t like it. Sighing….I was listening to Toni Braxton’s first three albums yesterday and man do I miss R&B. I know Rihanna is not R&B but pop but goodness man what happened to real music? I’m tired of Rihanna, Beyonce, all these gimmicks. Lets bring back the Brandy’s, Monica’s, Vanessa Williams, Faith Evans, Mary J. Blige, etc. etc. etc.

  97. 97
    Jp Says:

    You do know that you guys are basically explaining the whole gist of the video. she’s saying that words don’t hurt her so, as much as you guys call her ****, *****,devil worshiper etc. she’s still going to go on with her life. That’s the whole point of the video!!

  98. 98
    ana Says:

    Hot.i like her she’s edgy

  99. 99
    TAIYEA Says:


  100. 100
    Renee Says:

    I’ve never seen so many weaves…and i live in atlanta:)

  101. 101
    Renee Says:

    I’ve never seen so many weaves…and i live in atlanta:)

  102. 102
    hmm Says:

    you people calling her ‘ugly’ must have miserable lifes to put someone down.Shes pretty and you haters saying she isnt are just jealous and ugly yourselves.. why not post your pictures up

  103. 103
    LaLa Says:


  104. 104
    Cara Says:

    WHAATT TTHEEE FUUUUUUUCCKKK is THIS ****? Seriously, the people that commented saying this was awesome…do you people have some screws loose? I have NOTHING against S&M, but ****. FOUR THUMBS DOWN on this one. Seriously, Rhianna. I could forgive your for “What’s my name” but no. Just no. Don’t ever do a video like this again.

  105. 105
    Jokergurl Says:

    Youtube needs to fix the PAUSE problems! It was i like the cellaphane (plastic can’t spell the actual word) metaphor, she knows she’s a product, a packaged deal and she knows she’s in the spotlight all the time. I think it’s cool that she’s playing with that aspect. It’s not shocking really, it plays on the humor not really on the sex or the masochism if it did she would be in black leather, not leather pastels, and cutesy (Katy Perry teenage dream colors) this video is not edgy at all. If you want edgy watch Nine Inch Nails video or Marilyn Manson, Rihanna is not edgy whether she’s trying to be or not. Funny video actually, sexy no, the Umbrella video was sexy this is not.

  106. 106
    anonymous Says:

    @ NICKY
    by the time Whitney Houston had her third album she was already selling 40-50million albums worldwide

    Toni Braxton 25-30million albums sold by 2-3rd album

    Mariah Carey 30-40 million albums sold 2-3rd album

    Shania Twain 40-50 million albums sold 2-3rd album

    *so rihanna’s 3-4 million worldwide album sales ain’t ****

  107. 107
    partyone Says:

    ugly…. sorry!

  108. 108
    droogelorde Says:


  109. 109
    droogelorde Says:


  110. 110
    Wendy Says:

    i prefer a singer like this which openly shows and talks about her sexuality and stuff that are tabu for most closed minded people.
    look at what happened with britney spears, she was under pressure to be a “perfect” role model and “girl next door” so she went completely babanas. lets be honest the way those people live is completely different from our every day living, so lets not expect them to be completely “normal” and the way we want them to be cos they are only human being, not media “dolls”.
    haters gonna hate, most of those haters have such a sad and boring lives they have to go on internet and say bullshit about people they dont know at all…

  111. 111
    Smh haters Says:

    People hate way too much smh ever since around her 2nd and 3rd ablum she been turning bad and started making music like this. Realeased and unrealeased so this isn’t something new she’s trying cause everyone else is! And note to yaself she’s one of the few artist who actually made bad girl music so hot! Everyone else who tired FAILED!

  112. 112
    weedlewom Says:

    Hot, hot, HOT! I agree…I can’t stop watching it!

  113. 113
    WhatThe Says:

    Not too impressed. She is listened to by young kids whom think this is what love should be…. Liked her when she first started her career. Songs about dancing…. Now it’s all about sex and violence.

  114. 114
    OMFGGG Says:


  115. 115
    Nnn Says:

    this is like the lamest video ever…boohoo-.-”"

  116. 116
    meggie Says:

    i would love to post my thoughts on this vid but unfortunately is unable to watch it cus evergywhere i look it says T-mobile content lock or not allowed on youtube, i guess i’ll have to survive the wait in front of the Tv. :(

  117. 117
    dwayne De Four Says:

    i think the video is exactly what it is… just a video. it portrays the everyday that perversion that a rampant in society these days that can be seen on almost every television show or in a most movies. i’m really failing to see what all the fuss is about over this video when we see this sutff everyday. If it’s kids there worried about seeing it,,, to late your son or daughter most likely has seen it by the time they were 10. so America needs to grow up and stop trying to pretend to be so naive.

  118. 118
    b-syllie Says:

    @anonymous: It probably is when you consider back in their day there was no such thing as iTunes or file sharing or illegal downloading and with the MC and ST those things were probably in their infancy.

  119. 119
    kaylsd Says:


    The song is called S&M which means sadism & masochism and i where people think of pain as a sexual stimulant.. maybe that’s why?

  120. 120
    Liizziie T Says:

    Amazing Video!!! But most people don’t get the point of the video it not only to be sexy it has a message it means that she doesnt give a sh*t what people are saying about her whether people are saying that shes a **** for ‘apparently’ dating drake, kanye, chris etc etc also addressing the illumanti rumours as well (which u can see on the flashes of the news articles and journalist papers). Shes saying that the talk may hurt her ‘break her bones’ but certain situations excite her so shes gone do her thing, and she don’t give a sh*t about what peeps say.
    & she looking sexy too.. RiRi do ur thing !!! If only i got discovered too i would be shaking my ass right beside u!!

    P.s It proves that u shouldn’t judge celebs by what u read i have changed my mind about her think all the haters should too…

  121. 121
    anon Says:

    At 2:51 the words ‘Rihanna Princess of the Illuminati ‘ screen across. lol

  122. 122
    Nicola Says:

    she’s a ****

  123. 123
    anon Says:

    At 2:51 ‘Rihanna Princess of the illuminati’ screens across. lol

  124. 124
    Daniel Says:

    S&M means “Scandals & Media” People! Not Sado…..! Ignorants!!!

  125. 125
    paddy Says:

    wow her booty is perfect face perfect
    i am so happy she finally showing her ass because she id my perfect women

  126. 126
    macca init laaaaaa Says:

    Just *** in me keks

  127. 127
    ririfan Says:

    OMG! you haters seriously need to stop why watch this if you have so much hate? also is making this video really going to affect your lives?seriously get a grip that its her life and if she wants to make erotic videos leave that to her but dont just sit there and make comments because celebs love the attention!?

  128. 128
    ayane2 Says:

    i’ m tired of people saying “She’s currupting people”, She’ not a role model to children.”. Listen Rihanna did not ask to become a role model and no one can currupt u unless u allow them to. So if you’re that easy to brainwash you have a problem

  129. 129
    Fred Says:

    wow she’s naughty mwhaaa I wonder if the BBC will play this lol

  130. 130
    whatever Says:

    @Daniel: it actually means Sadism and Masochism. Simply put, Sadism is when you get pleasure from causing other people pain and dominating them, and masochism is when you get pleasure from being hurt and feeling pain and being dominated.

    Hard S&M can include severe torture and permanent damage, but that’s a lot less regular and severe than regular S&M which is basically just foot worship, boot worship, physical domination, commanding, ropes and handcuffs, whipping, spanking, that kind of thing.

  131. 131
    kr Says:


    Sure, scandal and media. Why didn’t I think of that? Wanna tell that to all the little children googling “S&M” right now? ‘Cause I’m pretty sure that your obvious response isn’t in the first 10 hits.

  132. 132
    evangie Says:

    rihanna is the best

  133. 133
    Parceroman Says:

    Isn’t this the chic that got her ass kicked by Chris Brown?

  134. 134
    b-syllie Says:

    @kr: If parents are concerned about their children watching this kind of thing then best they simply don’t let them watch it. Though I understand that it might not be that easy in all cases, if a responsible parent takes exception to this kind of thing they will do their best to ensure it’s not easily accessible for their child.

    Far as I am concerned there is much worse stuff out there for them to watch than Rihanna half dressed or leading a grown man around by a leash. If they are as naive and mostly innocent as many little kiddies should be all of the fancy half costumes, whips and sexual innuendo is going to go straight over their heads.

    If they are going to google Rihanna in relation to S&M then I imagine most little kiddies with half a brain would google “Rihanna S&M”.

    For the purpose of this song, Rihanna has stated that S&M means Scandal and Media and any relatively intelligent adult will understand why upon watching the video. S&M being a branch of sexual “pleasure” for some, if you will, was quite convenient for them I suspect. A rather handy and illustrative metaphor.

    If you are afraid that your 12 year old daughter watching this will lead to them Googling S&M and wanting to run off in the middle of the night to sleep with and be whipped by little boys I think you are making a leap too far. If your daughter does happen to do that then, quite frankly, shame on you as a parent. Rihanna didn’t personally condone, encourage or tell your child to behave that way. I have known young women/girls who have done such things (or said they did) and ended up pregnant for it, back when I was all of 14 and well before Rihanna’s time.

    Stop looking for a scape goat to blame the ill behaviour of todays young people on. It starts and ends with the parents, the friends and other elders they are personally involved with-not a “super star” at the other end of a fish eyed lens who spends the majority of her time jet setting around the world. If your child idolizes everything this young woman does and you don’t like it-maybe you set the bar too low for them.

  135. 135
    Jessica Says:

    I admire Rihanna for taking a risk. No one will ever be as controversial or artistic as Madonna but I’m glad that Rihanna is willing to push buttons. Clearly Madonna remains a big influence in Rihanna’s life and music.

  136. 136
    anonymous Says:

    @b-syllie #134…I understand your point. But you can’t seriously say that Rihanna’s main target marketing audience are adults. Adults in the 25+ bracket are not buying Rihanna Seventeen magazine cover, or her Teen Vogue cover, or her Lucky cover. I’m 27 btw, and people my age could care less that Rihanna’s the face of Covergirl and we’re not off buying all her magazine covers. Sure, my friends and I enjoy listening to her music here and there, especially in the club but we’re not spending buckloads of money buying the products she endorses or magazines w her on the cover. You know who is? young teen girls. They’re the buying power. I’m in the PR/Marketing industry btw. So whatever she puts out these girls are going to watch her and emulate her bc they are young and don’t know any better.

  137. 137
    luke Says:

    all im saying is that I WOULD DO HER…

  138. 138
    shadreia Says:

    1. trying too hard to make a statement..yea we know your “bad” and thats fine
    2. there should NEVER be a QUEEN in front of Rihanna’s name are you kidding me ? wtf
    3. now the real QUEEN BEYONCE’ is in the studio working now to bring back good music :) thats all.

  139. 139
    fred19871987 Says:

    i think she lost herself since chris brown. She seem to hate men. i fill so sorry for her. i hope she will change like she used to be,clean,cute and calm.when she act like that today it is like chris brown was right to beat her because she loses her personality and show her hurt by doing those it’s hard when someone you love hurt you but you have to fight and get your personality to show chris brown you are respectful woman and not *****.

  140. 140
    b-syllie Says:

    @anonymous: No, I’m not saying that at all. I imagine most of the comments on here are from teenagers. But that is TEENagers. Not 10 years olds or even 12 year olds. And if the parents are concerned about Rihanna in this particular video and what this may be exposing their teenagers to, best that they just don’t expose them to pretty much anything pop culture. Ever cared to watch any of that awful cr*p that they pass for reality TV on MTV? Such as, lets say, Jersey Shore. I’ve only watched part of one episode, that was more than enough for me, but I’ve been lead to believe that the behaviour you are most likely to witness on that particular “show” is drinking, followed by some heavy petting (I guess only because it wouldn’t be appropriate to reveal just how often these people f*ck anything on 2 legs) in various places, some trash talking about how awesome they are, some b*tch fights and some biffo.

    Do you know how popular that kind of stuff has become? With the very demographic you describe? Though Rihanna may be half dressed in this video a lot of the time, I don’t see here actively participating in any of that kind of thing. Perhaps for those of us aware enough, she is hinting at it, but I still feel that is ultimately lost in the metaphorical message of the video.

    And in 17 magazine etc the photos have always been appropriate and the interviews were conducted around pretty sterile fluff. I think in the last such magazine she was in, the most rebellious thing she said was “Be who you are. If you want to dye your hair green to express yourself, do it.” Or something to that effect. So it should be. If someone in a magazine store is selling teenagers GQ then the fault lies with them. They shouldn’t be doing any such thing.

    I would take Rihanna over “Snooki” any day.

  141. 141
    LaLa Says:


  142. 142
    L Says:

    hiiii haters! thanks for stopping by; your **** talk just gave rihanna even more views and promo to boost her album sales. you’ve done exactly what she wants..keep spreading the word cuz based on your pathetic and unnecessary bitching and whining, you can’t get enough of her! go rihanna!

  143. 143
    MissM Says:

    Why the hell shud Rihanna have to feel censored cuz of the little kids who cud be influenced on the internet? It’s their parents job to monitor what they do! Plus theyre a MILLION other “dirty” “shameful” things they cud search and see so that argument is a bunch of bull! Are you gonna complain about all the porn sites, explicit movies, and sexual music out there forever when it’s not going anywhere?

    Further more why shud she get bashed over exploring her sexuality and making the music she wants when soo many other artists like Lady Gaga, Madonna, Katy Perry, Beyonce, Britney Spears and Ciara do just the same. Yall really need to grow up and realize that sex is not taboo anymore and even if it is for you, DON’T WATCH OR PARTAKE IN IT!

    It’s amazing that male artists get the praise and admiration but the second a female keeps it real it’s a crime. Why are you even on this damn page if you’re so against it hypocrites? Please spare us your pathetic sob stories and find something more productive to do! I think Rihanna’s new album is fun and engaging, plus she’s finally looking happier, being herself, saying what she truly feels and making catchy, upbeat music that people love and all you people try to do is drag her down in the mud.

    If all you haters and bashers even took the time to think, you’d see that it’s more than just sex, she’s critiquing and calling out all those negative comments and stories in the media that hateful people perpetuate about her. A wise person once told me that if you have nothing good to say DON’T SAY ANYTHING AT ALL. Spare us the BS!

  144. 144
    Lency Says:

    What’s the big deal about the ban from MTV. I see nothing wrong but it’s been done already by Madonna so many times.

  145. 145
    Pokey Monstar Says:

    LOVE IT,I would be damn jealouse to hate this RIRI u make me fear for beyonce…haters throw ur comments at me im ready

  146. 146
    Lblivin Says:

    It’s ok. She really wants a VMA so bad. I could bet she didn’t create the concept for the video…or write the song for that matter. The songs cool. but the video is just not her…

  147. 147
    stewart Says:

    what was wrong with that, nothing i could see. sad people that say things are wrong.

  148. 148
    WHO DO YOU THINK?8l Says:

    S-S-S &M-M-M!!!!!!!!!!!!!!! XD

  149. 149
    WHO DO YOU THINK?8l Says:

    i have no problem with the video

  150. 150
    WHO DO YOU THINK?8l Says:

    i have no problem with the video

  151. 151
    WHO DO YOU THINK?8l Says:

    i have no problem with the video

  152. 152
    WHO DO YOU THINK?8l Says:

    let her be sexy while she is sexy

  153. 153
    WHO DO YOU THINK?8l Says:

    it’s been banned in 11 countries? wow8l

  154. 154
    WHO DO YOU THINK?8l Says:

    @SET: i agree.she is free

  155. 155
    Kai Says:

    Why am I the only one disgusted by this video? and I am not a prude at all. KIDS WILL BE WATCHING THIS

  156. 156
    Go Rhi Rhi !!! Says:


  157. 157
    GO RHI RHI Says:

    @Harajuku: TYPICAL HATER

  158. 158
    Sarah Says:

    Some critic said he hoped Rihanna would get out of this dark stage… I love it! She may be bad but she’s perfectly good at it! HOTT

  159. 159
    de_de Says:

    i like the video but rihanna need to slow down a little bit she be doinn to much. im tired of these abuse videos to we already kno chris brown whooped ur a** get over it

  160. 160
    de_de Says:

    @Go Rhi Rhi !!!: Rihanna is very talented and i believe she ais goinn places and can be doinn more than wat she is doinn now

  161. 161
    brittle Says:

    Sadism is pleasure in the infliction of pain or humiliation upon another person, while masochism is pleasure in receiving the pain otherwise known as S&M.

    Watching this video I have lost the little respect I did have for Rihanna. She goes public about how she wants to protect women from physical abuse and give them hope, but then she comes out with a video like this? No, when you’re not having sex it’s not okay to hit but while having sex it’s perfectly okay. Chris Brown should be patted on the back, hell, I want to hit her in the face after this. She’s a twisted girl and definitely sending the wrong messages to her young admirers.
    Did anyone else get a sickening feeling when she was tied up dressed as a little girl? No wonder this is banned.

  162. 162
    Amandaissosickoftheb.s Says:

    this **** sucks! the song and video sucks! rihanna is phoney, so phoney its not even funny. she is just using this domestic violence **** as a platform to boost her career. she wasn’t abused, she is making that clear in the lyrics she sings and the videos she does. no abused woman acts like this, and i know alot.

  163. 163
    ana Says:

    the video is to sexual she needs to go back to the classi sexy not the sexy **** one

  164. 164
    korchas Says:

    wow banana is to much

  165. 165
    Cara Says:

    Seriouslyy? That’s the music video that’s soo “shocking” that it’s being banned left and right? Give me a breakk! I’m sure there’s a million more music videos that are just as scandalous. And don’t give me a buncha crap that our children shouldn’t see this, because if that’s the case your kids shouldn’t even listen to the words.

    I think it’s a great music video and it’s already getting a ton of attention. No publicity is really bad publicity. Rock on Rihanna!

  166. 166
    Elizanae Says:

    @Philly11: wtf

  167. 167
    Anna Says:

    This video reminds me of Lady Gaga – Telephone with the sexual demons and such. Rihanna would have been better off doing something else, something more original. I love Rihanna, and this song infact, but I just don’t rate the video to highly.

  168. 168
    GO RHI RHI Says:

    why is this banned again? MTV & all the haters need 2 take the stick out their butts….so what she ties up the “press” (that continuously hates on her) & whips them…..she’s giving the big ol symbolic finger 2 every1 who talks junk about her & I DONT BLAME HER….shake the haters off & keep making ppl talk

    the album is awesome start to finish!

  169. 169
    GO RHI RHI Says:

    @brittle: STFU….damn ppl sure do read too much in2 stuff… for a crap load of ppl 2 be hating on Rihanna, I see u sure cant keep your eyes off of her….HATING NOT IMMITATION IS THE BIGGEST FORM OF FLATTERY

  170. 170
    GO RHI RHI Says:

    @whatever: ur a hater. the end

  171. 171
    GO RHI RHI Says:

    @Anna: oh & lady gaga is SOOOOOO “original” huh? STFU Anna u sound sofa king stew ped

  172. 172
    GO RHI RHI Says:

    @WHORIHANNA: u a typical h8n ass *****….move on, ur irrelevant. For a person who CLAIMS to not like Rihanna u sure do follow ALL HER MOVES & KNOW EVERYTHING ABOUT HER….or u THINK u do.

    HAting is the biggest sign of flattery…..ur a fan & know all her songs.
    LOL admit it u loser

  173. 173
    GO RHI RHI Says:

    @Liizziie T: u hit the nail on the head!!! PEOPLE ARE SO STUPID & MISSING THE POINT OF THE VIDEO….the people she has tied up are clearly the PRESS that talk so much sh*t about her & she put a ball in their mouth to SAY STFU…THIS VIDEO IS GIVING PEOPLE THE MIDDLE FINGER & THEY’RE TOO DUMB TO REALIZE IT

  174. 174
    Sandralouise Says:

    Wicked you go girl!

  175. 175
    Nani Says:

    Both the song and the video are great. I like her way of flipping the media off. She has all the right in the world to do so, to express herself just like the media has done against her. I don’t see why this video is banned. I’ve seen worse, content wise. This is pg-13 compared to other vids yet they dont get banned or flagged. I’m just sayin’…….

    I <3 it.

  176. 176
    whatever i dont care Says:

    really shes getting bad at her songs because shes trying to hard and i really song but the video she need stop wats she doin

  177. 177
    fefe Says:

    omg it rocks!!!!

  178. 178
    teyter Says:

    chingon e videolastima k lo estan sensurando e n kasi todo el mundo por k son tan pinches ojetes siendo k es una hermosurael video esta jenial y mas ppor la interprete guapisima rihanna esta demaciado hermoza por k lo acen

    “““““ “““““
    “““““““““` ““““““““““



  179. 179
    A-raz Says:

    Alejandro by lady gaga was 10x’s worse! That video should be banned! This video is not even bad at all. No one complained about umbrella, she was naked in that. Give me a break people.

  180. 180
    Camy Says:

    eeeee suuuuuuuuuuuuuuuuuuuuuupeeerrrrrrrr tare melodia!!!!!!!!!!!!!!!!!!

  181. 181
    Cat Says:

    This is ridiculous.
    First of all – this is not s/m (sadism/masochism), this is rubber fetish, bdsm and puppy play – to say a few.
    Second – it’s not that she’s into it – it’s trendy. Hey, people who actually are into bdsm are seen as sick, rapists, wirdos and ****… and this is just hot?
    Though it is good that she makes such a choice – most peole’s picture of bdsm is very, very out of place.

  182. 182
    Princesa Ariella Says:

    omg obsessed with this songg… :) i love riri.. !!!!

  183. 183

    not a bad video….i don’t get why it’s banned in 11 countries. Na Na looks gorgeous as usual. Fun to watch.

  184. 184
    yummy Says:

    I love it!

  185. 185
    keryn Says:

    it says illuminati princess where she the graphics pass behind her its so freaky u have to look really hard

  186. 186
    ibnu Says:

    really rihanna,,,
    very like this video,,,
    i can’t stop watch…
    great video from rihanna….

  187. 187
    Ja'Nelle Says:

    I love it! Not sure why its banned in 11 countries but ok whatever! Ri Ri is doing the d*mn thing and loving it and so am I. Get it get it Rihanna! Oh and just a thought has any of Lady Gaga’s videos been banned…um ***** NO! So stop the madness and let her be the creative woman that she is ;-)

  188. 188
    runawayjapan Says:

    i love this song. i love RIhanna. she is doing an amazing job. she loves sex. i love sex too. she is just expression herself in her music. which is awesome. Dont ever stop sweetheart. dont let them get to you. be who you are and never change!!!

  189. 189
    cybotron Says:

    this video sux

  190. 190
    cybotron Says:

    this video is sux

  191. 191
    Chelsie Jones Says:

    personally, i think this video is amazing! she is such an idol to loads of girls. look at her! she is incrediable. after that recent insodant with chris brown, but know look at her after all of it. she is by far one of the most incrediablest females in the musical industry. she is one of my idols, i have to say! i am so happy she has come back, and showed us that what chris done to her has made her stronger! i be truthful, i am abit of a chris brown fan myself, but rihanna is by far better than him! i want to be like rihanna, i need to be like rihanna. she has everything. looks, i heard she has a amazing personallity, and her voice is incrediable! keep it up rihanna. bravo.

  192. 192
    quiotie Says:

    i dont think ppl r getting the point of the vid…she is making fun of the media and rude remraks that ppl say about her through out the whole video…smh s&m stands for someone who likes 2 give pain and receive it as well…maybe she is sayn she feeds off the negitive things ppl say and she can dish it back out…i <3 the video & the song =)

  193. 193
    stormy Says:

    How weak is this video??? An to think this is the same person who was crying boo hoo that her boyfriend beat her up??? Yet she then makes this kind of video?? Come on open up your eyes everyone this is nothing but a weak stunt to try to cash in on a weak carreer. I feel sorry for the women in the world who honestly have been beaten and they know how false this so called woman is.

  194. 194
    heather Says:

    I love the video and song.. It is perfect for people like me that like is ruff……….. chains and whips rock….

  195. 195
    Tay Says:

    @faye: because it may be sick, but men kind of like the whole, innocent girly thing. mix that with a little bit of sex & bondage, & you have every man’s dream.

  196. 196
    Tay Says:

    @faye: because it may be sick, but men kind of like the whole, innocent girly thing. mix that with a little bit of sex & bondage, & you have every man’s dream.

  197. 197
    Tay Says:

    @faye: because it may be sick, but men kind of like the whole, innocent girly thing. mix that with a little bit of sex & bondage, & you have every man’s dream.

  198. 198
    Tay Says:

    @faye: because it may be sick, but men kind of like the whole, innocent girly thing. mix that with a little bit of sex & bondage, & you have every man’s dream.

  199. 199
    Tay Says:

    @faye: because it may be sick, but men kind of like the whole, innocent girly thing. mix that with a little bit of sex & bondage, & you have every man’s dream.

  200. 200
    Tay Says:

    @faye: because it may be sick, but men kind of like the whole, innocent girly thing. mix that with a little bit of sex & bondage, & you have every man’s dream.

  201. 201
    Tay Says:

    @faye: because it may be sick, but men kind of like the whole, innocent girly thing. mix that with a little bit of sex & bondage, & you have every man’s dream.

  202. 202
    Tay Says:

    @faye: because it may be sick, but men kind of like the whole, innocent girly thing. mix that with a little bit of sex & bondage, & you have every man’s dream.

  203. 203
    Tay Says:

    @faye: because it may be sick, but men kind of like the whole, innocent girly thing. mix that with a little bit of sex & bondage, & you have every man’s dream.

  204. 204
    Tay Says:

    @faye: because it may be sick, but men kind of like the whole, innocent girly thing. mix that with a little bit of sex & bondage, & you have every man’s dream.

  205. 205
    Tay Says:

    @faye: because it may be sick, but men kind of like the whole, innocent girly thing. mix that with a little bit of sex & bondage, & you have every man’s dream.

  206. 206
    Tay Says:

    @faye: because it may be sick, but men kind of like the whole, innocent girly thing. mix that with a little bit of sex & bondage, & you have every man’s dream.

  207. 207
    Tay Says:

    @faye: because it may be sick, but men kind of like the whole, innocent girly thing. mix that with a little bit of sex & bondage, & you have every man’s dream.

  208. 208
    Matthew Says:

    Rihanna has no idea what she is talking about. Let her come to a couple of munches, a BD/SM event or two, learn what we are and are not. I have been a respected member of the D/s and BD/SM world for longer than I care to remember, please feel free to Google my screen name (SirWolfr1) if you think I am kidding. I am a well known writer and poet. This woman is going for the glitz and shock value, nothing more. Making this video no more makes her a member of the D/s or BD/SM world than if I rolled in grease and then called myself a mechanic. I wish her well in her musical career, but not at the cost of hurting or defameing the Community that I love so dearly and am so proud to call myself a member of.


  209. 209
    alice simpson Says:

    rihanna is so good ,this song is another proof

  210. 210
    Chris Says:

    I think that’s what hell looks like.

  211. 211
    the one that has right Says:

    Rihanna should make a new one when she s naked!!

  212. 212
    Kathrine Says:

    I wonder what younger children think when they wake up early on saturday mornings and watch this. and then on weekdays primary kids are singing her lyrics without realizing what filth their saying.
    I know sexy image sells and rihanna is full of talent, but how much sexual material do they have to include to promote their stars

  213. 213
    roxanne bononcini Says:

    Awesome!!! She is the hottest artist alive at the moment!! Much success to her and her team for such a creative video!!!!!!!!!!!

  214. 214
    Liss Says:

    Fantastic song off a fantastic album. Love the vid, lol!!

  215. 215
    Ioni Says:


  216. 216
    Michelle Says:

    Young girls and boys will be watching this vid. It saddens me that the message they will get is that this is what it takes to be noticed or loved. Just plain sad. I wonder if these types of artists remotely consider their impact on children, especially young girls. They should have more class and respect themselves more. Talent doesn’t need to use sex to sell their music. They should do adult movies if they want to sell sex and be famous for that.

  217. 217
    gadc Says:

    hands down, the worst video i have ever seen, and Perez Hilton’s in it, star*ucker . the song is about dirty sado masochistic sex.. and its Rihanna walking a Perez Hilton dog ,check out the video for who’s that chick? . what this mess was supposed to be, …..

  218. 218
    Funky Cat Says:

    I think the cartoonish nature of the video and the way the video was shot downplayed or made a mockery of S&M…Madonna sang about S&M in her song “Erotica” but that video was seductive and edgy…this thing by Rihanna is nothing but a joke…Hated it….

  219. 219
    Meg Says:

    I don’t care what anyone sais I love that video!!! Rhianna is soooooo pretty and everyone knows it! Her skin is flawless she’s a great singer and well I think she’s really great. ;) xx

  220. 220
    Dak Says:

    I’d expect this kind of randomness from Lady Gaga, not Rihanna. Catchy song, just not what I was expecting in the video.

  221. 221
    Laura Says:

    Niceeee song

  222. 222
    remix Says:

    dubstep remix on http://www.soundcloud/schizofonics

  223. 223

    ion know wy its blocked on youtube, the video aint evn dat bad. it’s cute actually. mayb im jus too young ta undastand, but i thot it wulda been more raunchy….vulgar….

  224. 224

    ……and dark

  225. 225

    ….. and dark

  226. 226
    ? Says:

    i love rihanna but this video is just embarassing. I love her and still do, she is full on amazing! but seriously, please rihanna, do a new music video for it. You look cheap and horrible and your beautiful!

  227. 227
    Sydney Says:

    Pause at :39.

    That dude wrote down Illuminati, am i wrong?

  228. 228
    Sydney Says:

    Pause at :39.

    That dude wrote down Illuminati, am i wrong?

  229. 229
    geo Says:

    I was expecting it to be naughty and dark and dangerous, but it’s pink and lollipops.
    I love Rihanna, but not keen on the song or video at all.

  230. 230
    mia Says:

    that whoever directed this ripped off David LaChapelle, and he’s right to sue Rhianna. she should have done some homework on the art direction before putting this on air.

  231. 231
    Eric Says:

    good video but i think shes doing this to keep up with lady gaga never seen rihanna like this before

  232. 232
    Kelsey Says:

    I love this video! there is nothing in it that you wouldn’t see on local tv. whoever thinks this video is too revealing, riskayyy, or whatever, you can suuuck it!

  233. 233
    jasmine Says:


  234. 234
    jasmine Says:


  235. 235
    curlygirlie Says:

    love it! so sexy…. i will be stealing some of these looks for an upcoming photoshoot!

  236. 236
    Kia Says:


  237. 237
    Adalid Says:

    Rihanna es la Princesa de los illuminatis. En todo el video se muestra eso, en la parte donde los reporteros escriben: Princess of the illuminatis. Cuando aparece en la pared de Periodicos se muestra lo mismo: Princess of the illuminatis. Lo veran, si observan detenidamente.
    Para recordar a qué nos estamos enfrentando, traduzco a continuación un texto escrito por William Cooper en 1998, asesinado en extrañas circunstancias en 2001 antes del atentado de las Torres Gemelas y después de haber predicho el atentado meses antes de que se llevara a cabo
    illuminatis Es el nombre adoptado por los miembros de una sociedad secreta fundada por Adam Weishaupt en 1776.
    Los documentos revelan como el real objetivo de los Illuminati la elaboración y propagación de una nueva religión popular y, en el campo político, el establecimiento gradual de una república democrática universal.
    Pueden saber mas en esta pagina :

  238. 238
    kerry Says:

    not that bad , but its still messed up.
    you think this is bad look at who owns my heart by miley cyrus

  239. 239

    It looks like a sex tape. The song is good but they could not find a different type of video to express the song. Not all song have to be sexual, but it does have to send right messages. This song doesn’t send the right message to our youth.

  240. 240
    douggie Says:


  241. 241
    Dowanna Tellyu Says:


  242. 242
    Someone =) Says:

    I don’t really like Rihanna but thats no reason to hate on her,I like the non-whoreish clothes that she wears,the newspaper dress is nice =)

  243. 243
    kacey Says:

    Finally some1 is telling it the way I feel. Mmm sex in the air, I can just smell it now. Anyone have their whips & chains out for me?

  244. 244
    J Says:

    I understand those who talk abt the whole sex sells thing being blaze. However, as someone in the same age range as Ms. Rihanna I appreciate this tasteful approach to a *** topic. Humans are sexual beings. We like sex. If you don’t like this display of sexuality that’s fine, but others, like myself, love it.

  245. 245
    Dallia Says:

    She is very beautiful and sexy with all the colours:X:X
    i like it very much!!

  246. 246
    Sharlene Says:

    This video REALLY gets my attention and I’m a girl :P very sexy, particularly when she’s tied up, wow!!!

  247. 247
    sara abdul Says:

    O.o i didnt Like it ……….. O.O

  248. 248
    Mandy Says:

    Gross. Thats really something her pubescent fans need to watch.

  249. 249
    sasha heriit Says:

    **** video, trying to be lady gaga but cant cut it.
    this isn’t music any more
    sad really

  250. 250
    Alicia Harmon Says:

    This video is so kute it fits so perfect with the song she did it this time!

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  252. 252
    Karina Says:

    I don’t like this song. Rihanna disappointed me. No values, no SENSE! She tries to look like Lady GaGa, that’s all!

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    Hola Says:

    I like the old rihanna better, take a bow: unfaithful…that rihanna……………….but i still like her, this song is AMAZING!

  254. 254
    leyla Says:

    Princess of Illuminati ;D whtf ?!!

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    random Says:

    omgwtf is wrong with her she does not need to write bout sex to be famous!

  256. 256
    TT2cutee Says:


  257. 257
    Jessica G Says:

    Love the song, and no doubt someone else has already pointed this out (I’m not gunna read 11 pages of comments I’m afraid!), but um, think you might’ve got the lyrics a bit wrong? It’s (as far as I can tell),

    ‘Cause I may be bad but I’m perfectly good and it’s,
    scent’s in the air I dont care,
    I love the smell of it,
    sticks and stones may break my bones,
    but chains and whips excite me.

    Just thought I’d share incase nobody else has. ;)

  258. 258
    28y3 Says:

    did u see wat it wrote behind her?!?! OMGOSHHH!!! XO

  259. 259
    Swagger teen Says:

    wow this was more disturbing than her Disrubia music video. she has grown up a lot i love the music video. Long Live Queen Rihanna.

  260. 260
    sdasdasa Says:

    i dunno y but this video is starting to freak me out !
    Sacryy but i dunno y ?

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    aprilmarie Says:

    Yes, cheap shocking sex has been the theme to get notices and the OMG how could she has been done before, but this is in no way tasteless or the same old same old, its very new and very bold, and very real, no one likes to admit their sexual tastes and secrets, and she most certainly is thinking out of the box in letting others know they are not alone and they are okay anyway and more normal than not…..and dam she looks great in every scene….the little girl dress up represents role playing and the bondage represents submission and control and the desire for both….and so on and so forth…..It was well done and the detail exceptional, in no way was it cheap or distasteful and I give her 5 stars for it all, a lot of work clearly went into this video and she is a lot more aware than most unexposed closed minded closet hopefuls anyway and doesnt need your, my own or anyones approval now, shes laughing all the way to the bank and has something special and will only grow each moment she learns something new five fold than that of any average joe….God Bless Her and her Exceptional very detailed hot hot hot video…..Jealousy is an ugly trait and serves no purpose anywhere….86 it!

  263. 263
    KatkaCh Says:

    @whatever: I completely agree with you! I feel like this is a combination of Leighton Meester and Lady Gaga with utterly bad lyrics. If she really wanted to show that she belongs to S/M, she should have done that other way! In form of “coming out” is this really poor. S/M is tabu in society but she could have done that other way. I consider this very poor and I am giving Rihanna big thumb down for this. Poor her.

  264. 264
    Alex Says:

    GOD she is Ugly!! For the person who said she has it all….
    “beauty check ” lolol wtf she is so UGLYYYYY. Look at her in the pink outfit ewwww what a turn off!!! She is trying so hard to be like Lady GAGA!! Your nasty Rihanna can’t wait till they ban your music here as well.

    Chris Brown needs to give her another round of beating cause she likes it rough!!

  265. 265
    Shell Says:

    This girl is sexy, can sing, and had some fun with the video. Why may I ask do people feel the need to be so spiteful. Must be because your jealous. If you don’t like the video then just say that nuff said. Then you wonder why so many people are messed up Jee I wonder. Honestly sometime free speech isn’t a good thing. But whatever losers I loved the video it was awesome as is her singing!!

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    Kels Says:

    @Harajuku: Dude it’s called S&M. Really?

  267. 267
    Katherine Says:

    eh, no. this sounds just like all of her other songs.

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    an0nimus Says:

    LOOL 2:51 : Rihanna Princes Of illuminati

  269. 269

    Princess of the illuminati ay??????
    Look on the newspapers!

  270. 270
    sa Says:

    I replayed @2:55 like 50 times

  271. 271
    Muerte Sin Palabras Says:

    Did you notice the reporter’s notebook at 3:21???? it says, ” Rihanna, The Princess of the Illuminati

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    just never your mind Says:

    must be The illuminati Princess sold her soul to the devil

  273. 273
    keke Says:

    I love it! People need to read between the lines. She is talking about the all the good and bad stuff people say about her but I think she is having fun with it. I have seen entertainers show and do more then that so chill out!

  274. 274
    Rihanna_Sucks_Holessss!! Says:

    Ahahahaha u are sooooo right there my friend. And I can’t wait until old **** Jay-Z DIES!! And as for Rihanna ohhhh myyy goodness she is the greatest role model on this planet!!!! Hah. Sike:) Okay whatever…she is rich and people like her cuz she thinks she is cool. but in reality she is just a Grandma with a diaper bootyyyy!!! ahahaha.

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    Rhonny Says:

    Watch my re-make for this video! I worked really hard! You wont regret it! :)

  276. 276
    Rhonny Says:

    Watch my remake for this video! I worked really hard, you wont regret it :)!

  277. 277
    Znarf017 Says:

    i dont know why pornography is frowned apon because everyone has sex its just video taped. pornography is a career and people choose to do it. Except for the under ground pornography that involves little children and young teenagers(which i hate) i dont think that pornography is bad. Everyone has sex why cant you kink it up abit.

  278. 278
    gigi Says:

    isnt tha perez-hilton? (the doggie)

  279. 279
    gigi Says:

    love this video. and isn’t the dog perez-hilton? funny, funny stuff. a life-style (subculture) finally making it into mainstream

  280. 280
    Michelle Says:

    Super Sexy ! Super Hot ! This video Rocks ! MMMM ..Yup

  281. 281
    elena Says:


  282. 282
    ScarlettLALA Says:

    I tried watching this video on but the video was banned. Then in youtube it is required to be at least 18 to watch this video. hahahahaahaha; Rihanna has done it again…… but hey,,,
    the more the bad, the bad the better ;)

  283. 283
    Jeanne Cross Says:

    this happens to peeps everyday. its called forced prostitution. Or rape. we are laughing at the hell millions of people live in every day.

    most people forced into prostitution (average age: 12-14) will be raped 15-25 times a day before becoming too sick to work within about 10 years.

    the united states has the 2nd highest number of people being tricked or forced into prostitution in the world. maybe the way we laugh at power domination and finding forced sex sexy is involved in this.

  284. 284
    SeanyBean95 Says:

    Anyone noticed how it says ‘Princess Of The Illuminati’ in the background text at 2:49?

  285. 285
    rihnnirisa Says:

    i liker very much this melody is cool and adore rihanna

  286. 286
    nani mail Says:


  287. 287
    nani mail Says:

    she is just a famous s***

  288. 288
    sam Says:

    this seriously gave me an effin headache.. the camera going in and out a million miles a minute and all that crap. i get the theme but it’s too all over the place.

  289. 289
    Myown Opinion Says:

    I think she is trying too hard to imitate Lady Gaga. Some people will stoop to any level for attention. I like her voice, and I think she should use it in a more positive manner to influence our youth.

  290. 290
    billy Says:

    is anyone really surprised by the fact that Rhianna is a total bondage fetish girl?

  291. 291
    WhaT? Says:

    its an awesome song but the video is disgusting

  292. 292
    SSS... Says:

    I like it, like it (come on)!

  293. 293
    dddddddddddddddddddddddddddddd Says:


  294. 294
    Bad Influence Says:

    makes me wonder if Chris Brown wasn’t just doing what she told him to! Coming out with a song like this seems like she likes it rough! Maybe it wasn’t all him after all! We also now know why kids are learning all the wrong values these days!

  295. 295
    Ro Says:


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