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Rihanna: 'S&M' Video Premiere!

Rihanna: 'S&M' Video Premiere!

Check out the premiere of Rihanna‘s video for her hot track “S&M“!

“Cause I may be bad but I’m perfectly good at it. Sex in the air. I don’t care, I love the smell of it,” she sings. “Sticks and stones may break my bones but chains and whips excite me.”

For the video, Rihanna reunited with director Melina Matsoukas, who also worked on Ri‘s “Rockstar 101,” “Rude Boy,” and “Hard.”

WHAT DO YOU think of Rihanna’s “S&M” video?

Rihanna – S&M
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295 Responses to “Rihanna: 'S&M' Video Premiere!”

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  1. 101
    Renee Says:

    I’ve never seen so many weaves…and i live in atlanta:)

  2. 102
    hmm Says:

    you people calling her ‘ugly’ must have miserable lifes to put someone down.Shes pretty and you haters saying she isnt are just jealous and ugly yourselves.. why not post your pictures up

  3. 103
    LaLa Says:


  4. 104
    Cara Says:

    WHAATT TTHEEE FUUUUUUUCCKKK is THIS ****? Seriously, the people that commented saying this was awesome…do you people have some screws loose? I have NOTHING against S&M, but ****. FOUR THUMBS DOWN on this one. Seriously, Rhianna. I could forgive your for “What’s my name” but no. Just no. Don’t ever do a video like this again.

  5. 105
    Jokergurl Says:

    Youtube needs to fix the PAUSE problems! It was i like the cellaphane (plastic can’t spell the actual word) metaphor, she knows she’s a product, a packaged deal and she knows she’s in the spotlight all the time. I think it’s cool that she’s playing with that aspect. It’s not shocking really, it plays on the humor not really on the sex or the masochism if it did she would be in black leather, not leather pastels, and cutesy (Katy Perry teenage dream colors) this video is not edgy at all. If you want edgy watch Nine Inch Nails video or Marilyn Manson, Rihanna is not edgy whether she’s trying to be or not. Funny video actually, sexy no, the Umbrella video was sexy this is not.

  6. 106
    anonymous Says:

    @ NICKY
    by the time Whitney Houston had her third album she was already selling 40-50million albums worldwide

    Toni Braxton 25-30million albums sold by 2-3rd album

    Mariah Carey 30-40 million albums sold 2-3rd album

    Shania Twain 40-50 million albums sold 2-3rd album

    *so rihanna’s 3-4 million worldwide album sales ain’t ****

  7. 107
    partyone Says:

    ugly…. sorry!

  8. 108
    droogelorde Says:


  9. 109
    droogelorde Says:


  10. 110
    Wendy Says:

    i prefer a singer like this which openly shows and talks about her sexuality and stuff that are tabu for most closed minded people.
    look at what happened with britney spears, she was under pressure to be a “perfect” role model and “girl next door” so she went completely babanas. lets be honest the way those people live is completely different from our every day living, so lets not expect them to be completely “normal” and the way we want them to be cos they are only human being, not media “dolls”.
    haters gonna hate, most of those haters have such a sad and boring lives they have to go on internet and say bullshit about people they dont know at all…

  11. 111
    Smh haters Says:

    People hate way too much smh ever since around her 2nd and 3rd ablum she been turning bad and started making music like this. Realeased and unrealeased so this isn’t something new she’s trying cause everyone else is! And note to yaself she’s one of the few artist who actually made bad girl music so hot! Everyone else who tired FAILED!

  12. 112
    weedlewom Says:

    Hot, hot, HOT! I agree…I can’t stop watching it!

  13. 113
    WhatThe Says:

    Not too impressed. She is listened to by young kids whom think this is what love should be…. Liked her when she first started her career. Songs about dancing…. Now it’s all about sex and violence.

  14. 114
    OMFGGG Says:


  15. 115
    Nnn Says:

    this is like the lamest video ever…boohoo-.-”"

  16. 116
    meggie Says:

    i would love to post my thoughts on this vid but unfortunately is unable to watch it cus evergywhere i look it says T-mobile content lock or not allowed on youtube, i guess i’ll have to survive the wait in front of the Tv. :(

  17. 117
    dwayne De Four Says:

    i think the video is exactly what it is… just a video. it portrays the everyday that perversion that a rampant in society these days that can be seen on almost every television show or in a most movies. i’m really failing to see what all the fuss is about over this video when we see this sutff everyday. If it’s kids there worried about seeing it,,, to late your son or daughter most likely has seen it by the time they were 10. so America needs to grow up and stop trying to pretend to be so naive.

  18. 118
    b-syllie Says:

    @anonymous: It probably is when you consider back in their day there was no such thing as iTunes or file sharing or illegal downloading and with the MC and ST those things were probably in their infancy.

  19. 119
    kaylsd Says:


    The song is called S&M which means sadism & masochism and i where people think of pain as a sexual stimulant.. maybe that’s why?

  20. 120
    Liizziie T Says:

    Amazing Video!!! But most people don’t get the point of the video it not only to be sexy it has a message it means that she doesnt give a sh*t what people are saying about her whether people are saying that shes a **** for ‘apparently’ dating drake, kanye, chris etc etc also addressing the illumanti rumours as well (which u can see on the flashes of the news articles and journalist papers). Shes saying that the talk may hurt her ‘break her bones’ but certain situations excite her so shes gone do her thing, and she don’t give a sh*t about what peeps say.
    & she looking sexy too.. RiRi do ur thing !!! If only i got discovered too i would be shaking my ass right beside u!!

    P.s It proves that u shouldn’t judge celebs by what u read i have changed my mind about her think all the haters should too…

  21. 121
    anon Says:

    At 2:51 the words ‘Rihanna Princess of the Illuminati ‘ screen across. lol

  22. 122
    Nicola Says:

    she’s a ****

  23. 123
    anon Says:

    At 2:51 ‘Rihanna Princess of the illuminati’ screens across. lol

  24. 124
    Daniel Says:

    S&M means “Scandals & Media” People! Not Sado…..! Ignorants!!!

  25. 125
    paddy Says:

    wow her booty is perfect face perfect
    i am so happy she finally showing her ass because she id my perfect women

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