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Britney Spears: 'Hold It Against Me' Video Premiere!

Britney Spears: 'Hold It Against Me' Video Premiere!

Check out the premiere of Britney Spears‘ video for her latest single “Hold It Against Me“!

The video was directed by Jonas Akerlund and features Britney in a throwdown with herself.

“In every role, she is dancing. She is going to be dancing throughout the whole video” choreographer Brian Friedman told MTV. “Dance is the focal point of this video.”

Brit‘s upcoming album, Femme Fatale, drops on March 29!

WHAT DO YOU THINK of Britney’s new video?


Britney Spears ‘Hold It Against Me’
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Posted to: Britney Spears

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  • vivi

    New @britneyspears “Hold It Against Me” artwork posted here: http://bit.ly/g2dcac

  • kaitong

    BRITNEY PAITING SCENCE + FIGHTING > DANCING

    people need to look at the details she tried to present in the video.

  • JJ (the person)

    I’m not a Britney fan, but the video is good… But the dancing scenes are still disappointing and the red lips are Xtina stuff.

  • Kristina

    @Kio:
    U asshole. Christina didnt invent red lips and btw those lips where hot pink and REAL in the Xtina Bionic cd (which i love!) The lips where red and it was art and not real. And FYI ppl did it in other videos b4.

  • JJ (the person)

    I’m not a Britney fan, but the video is good… Even the dance scenes being disappointing. And the red lips are Xtina stuff!

  • Bee

    Juj de vacak ez a szám :(

  • JJ (the person)

    Why two comments of mine????

  • CanadaGirl

    Always like Britney, but I’m disappointed in the promos in this video. Hopefully, young kids aren’t too influenced by this guerilla marketing.

  • CanadaGirl

    PS – Britney has always grappled with her image and I like the way she deconstructs and breaks it down … quite literally.

  • Masoud

    She is so beautiful! I love it :)

  • Em

    Some people here need help! If I was Britney I would be worried that these are my fans.

  • swan?

    I still dont know what happened to her. I mean, she looked totally different in her first videos. Who was her personality? Who were the producers inspired by? Everything is so weird!!

  • Lucy (the other one)

    I’m shocked that people think this is good. She looks awful. She looks thick, stiff, and rough in the face. A few of the outfits are pretty cool, but some are downright dated, including that awful white number. She just looks so darn used up. I am far from a hater, but honestly, I think people just want this to be good, but it’s not. People are not being objective. And enough with that arm dancing — that is not dancing.

  • Keri

    I don’t understand why people need to bring gaga into this, gaga and Britney are completely different. I think she needs to work on her dancing but I like the video. Btw for those who dont understand the video it’s about her rise to fall and rise again.
    The metator symbolize her start to fame
    The advertising the products and her in the white dress is surrounded by her videos is her rise to fame
    Her fighting herself and the splashing the colors in her videos is when she had the mental breakdown. And her the last part is her rising again

  • swan?

    The only video which is worth watching is ‘baby one more time’ which obviously wasnt her real personality. The rest are different stupid personalities which werent her either.

  • TRUTH BE TOLD

    Time to get real people.
    I adore Britney, I’ve been a fan since she started in music but being a fan doesn’t mean losing objectivity : any person who loves music and above all who loves Britney can’t deny this video is terribly embarrassing.
    ***
    I didn’t like the song when I first listened to it but now I find it average and almost enjoyable. It sounds like average euro-dance and I expected more from Max Martin ( the Swedish king of pop / dance music).
    ***
    But this video … it almost made me cry.
    Britney looks completely dead, her eyes express nothing in spite of all the eye-liner and false lashes meant to recreate her famous doe-eyes like in the video of ” Stronger”.
    The lip-synch is not even on time with the lyrics : you’d expect at least this to be done correctly by a team of professionals working with her.
    And I don’t understand why they use product placements so shamelessly like in Avril Lavigne’s terrible video ” What the hell ?”
    It’s not like they need money to pay for the video or maybe they do …
    ***
    Overall an extremely disappointing result after all the twitting by Britney herself. But maybe it’s not even her on Twitter. She’s now a drugged robot directed by a greedy marketing team. Very sad.

  • jay

    has anybody noticed that you can see britney’s face right up to the point where paint starts shooting out of her fingers, and then suddenly her hair blocks her face in all of the other shots during the paint scene. while she’s shooting the paint, her hair is a completely different color than it is just moments before, before she starts shooting the paint. it goes from platinum blonde to a honey color (and the argument that it changed color because it’s wet with paint doesn’t make sense, because paint isn’t clear). her hair also looks slightly longer. i’m thinking that a body double was used during the paint scene in order to prevent her from destroying her weave. i love britney, but it’s one of my favorite scenes in the video, and it’s disappointing that she used a double for it. everybody just watch, if you don’t believe me. her hair definitely changes color.

  • Jonathan

    AMAZING!!!
    this made me love Britney a lot more!!

  • gmz!

    i like britney, but i didnt like the video! so uncreative!

  • dea

    she looks so sad & there is no pasion in her eyes :(

  • Light

    Wow! Love it! Like it or not Britney is back on top!
    #1 for sure…

  • Betty

    Take note Floptina!
    THATS how you come back!
    Queen Brit has done it again!

  • Jokergurl

    Britney is a survivor the evidence is there. Good video or not I admire her for that.

  • BLfan

    Britney has not dance well in a video since In the Zone album! Only best bit of the video is the fighting.

  • natasha

    F! YOU JARED! Why did u use that pic as the cover of this post, britney looks terrible, why didnt u use pic from another scene ?? JARED PEREZ

  • Chip

    I love it. THe concept was great even if it is not related to the song’s lyrics. I was surprised there was no sexual undertones to the video. One of her most artistic. But same criticism here. Her dancing was not up to par. It was ok. But she looked sloppy at times. Bored even. She looked a step slow. And she had more complicated choreography before. I expected the energy to intensify in the final dance sequence. Her best dance sequence was in the middle part. She looked good. But she was looking way better in Circus. She looked fitter and her styling and make up and dancing was so much bette rin Circus (which for me is better than HIAM). Although I LOVED the colors spray, the fight scene, the old videos. She should go back to a darker color. It was great. Only the dancing was the minor letdown for me. Hope she gets fitter in the next video and I hope she attacks the dancing or the performance much more aggresively. And for your own sake, please stop smoking or at least cut down. I love you Britney.

  • Chip

    I think her dancing in Circus was one of her best. And her look there was also one of her best. Circus is top 3 in my book.

  • B

    Jonas Akerlund is a friend of CACA so he made this video bad for britney

  • efron

    Why can’t people understand us Britney fans we dont care if she doesn’t dances the way she used to?
    We dont care if she lyp synchs, neither if she’s fat, bald, or has a terrible wardrobe most of the time.

    WE SIMPLY DONT GIVE A F**CK.

    We like her for who she is, a sweetheart. She has a beautiful aura that attracs people whether u like her or not. She seems so down to earth even with all that money and fame, plus we’ve seen her fall and rise again and we appreciate that, because she might be seen as an inspiration for so many people out there with personal struggles and seeing Britney getting back on top gives them hope. She’s just like any other person on the planet and that’s what makes her likeable. She shows her flaws and don’t try to cover them with make up nor crazy outfits and wigs like many many artists out there, who are fake and artificial. Britney’s the real deal and on my book, she will always be my number one.

    Also, the Gaga comparisons are pointless, they’re both good at what they do and there’s plenty of room for both of them on the bussiness.

  • Jane

    She should make her next video with Joseph kahn or francis Lawrence. I thought Brian was a better choregrapher than Andre, but he’s not Womanizer and circus were better even If U seek Amy.

  • beatriz

    I can’t belive that it was said that dance would be the focal point in this video because it wasn’t. As we all know britney spears is not what she used to be..her singing, her dancing, and her music was the best and which is why she was known as pop princess but she doesn’t live up to that name anymore. She doesn’t dance the same anymore (she is sooo stiff), she doesn’t sing the same (her voice sounds too artificial), her music (soo generic) and her passion for her career (non existent) she is not the brintey spears that we loved and as long as people (her managers,assistant, and fake people) surround her she isn’t going to be. The video is better comparing radar,gimme more and three but its not like slave for you, toxic, me against the music or any of her other great work

  • Ginger

    Just watched Circus and i think she was on fire there!! We should make britney know how disappointed we are so she will wake up and do the next video better. C’mon Brit! christina still can shake her ass off on burlesque why cant u ? You were 1000000 times better than xtina when it come to dance! we need your power back!!

  • Phoenix

    Love the video, I think it’s finally her vision. Her dancing isn’t want it use to be, so I don’t see the hype on that. I still love Britney, she’s a true fighter and hope she keeps at it.

  • star gaza

    this video is horrible. i expect better and not a cheap version of a infomercial – selling her perfume….how trashy. she needed more dancing and to wear more comfortable costumes and shoes like she used to in the early 2000s. but i guess this is the end of her career….

  • http://www.twitter.com/jerelmarquez Jerel Marquez

    I loved the video. At first I didnt understand how it went with the song. But then i realized its a video you really have to think about. the fighting scene was outstanding! I recorded this video & find myself rewinding the fight scene. this was a great video I keep watching it!! :-)

  • Hotney

    she could just sit there & do nothing, and i will still love it!

  • Alexandra

    @GC: Gee. Take a chill pill will you.

  • Lalalove

    What happened to the ass she use to have? And why can’t she dance anymore? smh

  • TRUTH BE TOLD

    Time to get real people.
    I adore Britney, I’ve been a fan since she started in music but being a fan doesn’t mean losing objectivity : any person who loves music and above all who loves Britney can’t deny this video is terribly embarrassing.
    I didn’t like the song when I first listened to it but now I find it average and almost enjoyable. It sounds like average euro-dance and I expected more from Max Martin ( the Swedish king of pop / dance music).
    But this video … it almost made me cry.
    Britney looks completely dead, her eyes express nothing in spite of all the eye-liner and false lashes meant to recreate her famous doe-eyes like in the video of ” Stronger”.
    The lip-synch is not even on time with the lyrics : you’d expect at least this to be done correctly by a team of professionals working with her.
    And I don’t understand why they use product placements so shamelessly like in Avril Lavigne’s terrible video ” What the hell ?”
    It’s not like they need money to pay for the video or maybe they do …
    Overall an extremely disappointing result after all the twitting by Britney herself. But maybe it’s not even her on Twitter. She’s now a drugged robot directed by a greedy marketing team. Very sad.
    ***
    I’d love to tell Britney this :
    if you need time off, take it baby !!
    It’s obvious you’re miles away from the idea of a world tour and even if the wolves around you are pushing you to do it, if you feel no passion, stay in your new mansion !!!
    Take care of your babies and above all of yourself. Don’t rush things to please anyone or prove anything. You’re FREE.

  • http://www.farting.com ZZzzzzz

    She looks like she has downs syndrome in the video though.

  • yo sista

    Just opened the thread so the low rating of the first 3 comments made by the same troll, i just knew she did something great making haters busy hating!

    #Stay Pressed!

  • .

    @betty you are so mean to xtina i agree with @truth to be told..xtina made horrible video,britney mad horrible video..riri and katy are also horrible and so?

  • http://101nika101.deviantart.com DRAGONIKA

    BRITNEY!!! YOUR THE BEST!!!!
    I DO LOVE ALL OF YOUR VIDEOS SINCE FROM THE START AND THIS ONE??? IT’S REALLY CREATIVE! LOVE TH KUNG FU PART!! XD STILL THE BEST!! NOT LIKE OTHERS WHICH ARE IRRELEVANT TO THE VIDEOS AND YOUR VOICE NEVER CHANGE!!! THE QUALITY NEVER CHANGE!!! THE LYRICS IS NICE TOO! YOU ARE THE POP PRINCESS!!!! YOU ARE STILL VERY PRETTY!!! \m/

    I’M YOUR FAN SINCE FROM THE START!!!

    BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BEST, AMAZING VIDEO, IF I SAID THAT U R SO HOT, WOULD U HOLD IT AGAINST ME? TE AMO…..BRITNEY QUEEN OF POP!!!! BOW…I LOVE U BRITNEY. U ARE THE BE

  • B.A

    I just have to say that, if you didn’t like the video, you didn’t understand what the video was about. Ok, she’s not dancing like before, but so what? If you’re a real fan don’t matter if she’s dancing or just singing, matter that she’s back, well saying she’s not back, she was ALWAYS there. So haters go f*ck yourselves, beacuse Britney doesn’t need you, she needs us, the real fans. This video is EPIC, just like Femme Fatale will be!

  • Jess

    @efron: I totally agree with you. Britney is just like us, an underdog, A REAL UNDERDOG unlike Gaga who claims to be an ”underdog” but I mean look at her, she ain’t one of us, she’s always all dolled up. She’s fake.

  • alice

    very good video britney its back so lady caca step aside, britney its been since a child in the muisc industry and you lady caca??? britney the queen of pop!!!!!

  • PATRICK J

    I really like the video! No matter what any artist does there are going to be people who slam!!! Put it this way, I think that Britney Spears is a pop culture icon and I think the video really does bring a new flare to what Britney has done in the past. She has held down her own lil fort for about 13 years now. I think she has crossed into that period of her career where she doesn’t have to rely on the media “hype” anymore to sell stuff… she has her fans and her haters and her fans are going to buy no matter what. I think this is the time that an artist gets to really grow.. when they trust in their fan base.

    My take… I think Britney breaks the mold and shocks and awes in a natural way. She can do weird and exciting but @the end still not loose the classic “Britney” image that people liked so much.

  • Blood

    As a former dancer you would have to be blind not to see a body double was used. The fighting scenes the girls are very animated and flexible. When britney is dancing with the dancers behind her she is stiff as a board with very little rhythm. I’ll go further to say the part where they are all doing the pirouette à la seconde and only showing the legs of the dancers that too is not her and a body double which is why they only showed the legs. I don’t know why they just don’t admit it. Even a non-dancer can see it is not Britney in a majority of this video.

  • Daniel Bodsworth

    please have a look and make a quick comment i would like like to hear some feedback

    genderinmusicvideos.blogspot.com/2011/03/gender-roles-within-popular-music.html

  • Daniel Bodsworth

    please have a look and make a quick comment i would like like to hear some feedback

    genderinmusicvideos.blogspot.com/2011/03/gender-roles-within-popular-music.html

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