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Rihanna: Nivea's New Voice!

Rihanna: Nivea's New Voice!

Rihanna is set to be the voice of the campaign for Nivea‘s “100 Years Skincare for Life,” celebrating the centennial of the skincare brand.

“Over the past 100 years, Nivea has been an iconic skincare brand across the world that is built on the trust of our consumers. We are excited to have Rihanna supporting us in our celebration and building a new generation of fans,” said Markus Pinger, a member of Nivea‘s board.

Nivea will serve as a sponsor of Rihanna‘s world tour, which begins this May. The multi-city tour will feature consumer engagement through both Nivea and Rihanna‘s social media channels.

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