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Rachel Bilson: Magnum Ice Cream Commercial!

Rachel Bilson: Magnum Ice Cream Commercial!

Rachel Bilson gets ready to film a new commercial for Magnum ice cream on Tuesday (March 15) in Paris, France.

The 29-year-old actress wore a long robe with ballet shoes and a tiara while heading to the shoot, which was directed by designer Karl Lagerfeld.

Also spotted on location: model Baptiste Giabiconi, who Karl considers one of his muses!

Over the weekend, Rachel was spotted at LAX Airport to catch a flight to France.

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Credit: Marc Piasecki; Photos: Wire Image
Posted to: Rachel Bilson

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  • zaraaaa

    hahah! at least she knows what kind of jobs she can book

  • SammiSweetheat

    omg CUTE! can’t wait to see it!!!!!!!!!!

  • JC

    This looks like this more who she really is career wise.

  • li

    next oscar nominee….lol

  • yikes

    She’s filming an add like Emma Watson! One for Lancome another for Magnum. Photographed by Karl and Testino. Both actresses doing commercials ::wink:: ::wink::.

  • Gaby

    Hey, work is work. She is probably still making more money with this one commercial than what you would make in a year.

  • Gaby

    Hey, work is work. She is probably still making more money with this one commercial than what you would make in a year.

  • BEAN

    It reminds me of the black swan….. stating the obvious probably lol.

  • Tina

    Karl Lagerfeld? Who’s that? (wink, wink)

  • mayla

    No honey I’M THE SWAN QUEEN

  • oulala

    blake lively’s charms really did sweeten up Karl huh. Hes even helping out losers like rachel now.

  • cute girl

    she’s very cute..

  • Tina

    I doubt the word “loser” is in Karl Lagerfeld’s vocabulary when he picks someone to direct.

  • Maysbury

    Seems Black Swan-inspired.

    Too be fair, it doesn’t seem like a bad gig for her. Karl Lagerfeld is directing and Oscar-winner Benicio del Toro previously did an advert for Magnum.

  • dundees

    okay so Magnum 5 senses icecream is one of my all time favorite commercials ever. I dont see the point in this unless its heartbreaking lol

  • dundees

    okay so Magnum 5 senses icecream is one of my all time favorite commercials ever. I dont see the point in this unless its heartbreaking lol

  • lexy hates bilson

    Wow! She finally got a job!!! And how convenient that the paps are on hand to photograph it!!!

  • Black Swan Wantabe

    This is such an obvious ripoff. Karl Langerfeld couldn’t get the Oscar Winner Natalie Portman, who is also pregnant and so uninterested in doing ice cream commercials, also couldn’t get Mila Kunis. So what does he get? Low rent Bilson who even in the same clothes doesn’t look enough like NP to fool anyone.

    At least she’s doing work for which she’s suited, which is tv commercials. Stars try to get that work in Europe, where it isn’t seen as smarmy as it is in the US, where it’s called ‘cashing in on your celebrity.’ Bilson has no ability to act, her career is almost dead (the pilot she got doing Fart of Dixie where she plays a doctor (!!!) is solely due to Josh Schwartz pulling strings. Also note her best friend and Josh’s wife (who owes her for life for introducing them) went with her on the shoot. This stinks to high heaven. The commercial will too. Sometimes these commercials are really awful and in the worst possible taste. That sounds like something Bilson would do.

  • fandango

    I figured this had to be the only reason she was in Paris it wasn’t for FW which trying to be some failed fashionista doesn’t attend the right functions. NOW she is doing a commercial figures and said would be the only other reason to be there. AND GEE Black Swan want to be I know she wants to be NP but she is not any kind of ballerina. If it wasn’t for the makeup department she would still look like an unmade bed,

  • Tina

    @Black Swan Wantabe:

    Yeah, because who would ever dream of wanting to work with Karl Lagerfeld. (eye roll)
    But you go ahead and make up all the excuses you have to to make you feel better about Rachel doing something like this.
    Really, I understand that you have to keep putting her down because you wouldn’t dare admit she’s got a good gig here because that would mean you were…..wrong, wrong, wrong.

    I thought the Black Swan had black feathers. Rachel has white feathers in her tiara. Guess we’ll have to wait and see what kind of ballerina she is playing.

  • LOLZ

    Karl Lagerfeld directs commercials? For real??? Wow…I know he’s got a good eye, just look at his photography and his clothing, but this seems so beneath him and his abilities. that must be some really good ice cream! I do think it’s sad that it’s a Black Swan rip off too.

    Rachel looks really really tired and glum….unhappy. She’s not who I would have thought would be in this type of commercial, but hey, work is work when you don’t have much going on, right? I would have imagined a younger actress doing an ice cream commercial

  • Candice


    Ummm, it’s an ice cream commercial. Stop acting like she got a gig like Blake Lively and is the modeling Chanel Handbags just because it’s being directed by Karl. That’s probably the closest she’ll ever get to being in any type of campaign for him.

  • Haha

    At least Bilson didn’t hype up her commercial on twitter like Emma Watson did. Actresses getting contracts to film commercials aren’t really noteworthy or should be hyped up like that. What happened to the olden days when A-list celebrity would secretly release commercials in Japan and are all hush about it over in the states? I guess they have to book any job they can find because they are not booking any substantial roles to speak of!

  • That’s cool

    Benicio Del Toro did something like this last year I think it was. But he probably did it for the money. He isn’t exactly as hot he used to be. Which is a shame, because he’s actually talented. Eva Longoria was also a spokesperson. I hope people don’t get all hotiy toity because Karl Lagerfeld is directing. She’s still selling ice cream, not the brand he designs for.

  • What?


    Emma is the new global spokesperson for Lancome, a major beauty brand. If I was Emma, I’d hype it too. That’s a pretty sweet gig and very much noteworthy.

  • MadAboutTheBoy

    You just know Kate Bosworth wanted this role… however it required her to eat and that’s just not on. Cue post by JJ on Bosho in 5,4,3,2,1……..

  • Tina


    Blah, blah, blah
    If it makes you feel good. Whatever. LOL

  • fandango

    Emma Watson is a very young adult who is in college so her hyping this on a twitter would be something she might do or anyone her age. As for Bilson it might be the only media pressing besides JJ she knows how to do. This Karl director must not have picked his actors for the commercial and it’s not some A grade film to be so impressed about she must have had Josh get her this just to sell her TV pilot down the line..Which still wont help when you can’t act.

    Natalie Portman was both White and Black Swan if you saw the movie at all. In Bilson’s world she can dream in one hand for an Oscar and crap in the other and see what fills up first bc she won’t get one in her future commercial or anything else.

  • Kaz simply Amaazingg !!!!!!!!

    not necessary about her

  • Interesting

    She’s selling ice cream bars? But it’s totally different because Karl Lagerfeld is directing. OK. If that makes some people feel better about her selling the equivalent of Haagen Dazs. I guess Jamie Lee Curtis’s Activa commercials would be much less embarrassing too if Alexander Wang directed them.

  • Webbie


    Magnum Ice cream is more than likely who picked her and they’re probably giving her a lot of cash for it. She may be selling ice cream, but she probably got a crapload of money to do it. So, who can blame the woman? She probably also did it because Karl was hired and maybe she wanted to work with him. Like someone said, this is the closest she’ll ever get to scoring a campaign like Keira, Blake and Nicole Kidman. So, I’d do it to if I was her.

  • @21

    @ I would have imagined a younger actress doing an ice cream commercial
    Well she’s a RET@RD anyway!

  • You’re kidding right?


    Kate has numerous movies coming out, has more work than her boyfriend and she has been the face of Calvin Klein and on numerous fashion magazine covers including Vogue and Italian Vogue. She was just in last month’s Elle Magazine with the designer of Theory. Don’t compare her with Rachel. I doubt Kate is dying to sell ice cream that has the same name as a popular condom here in the states. Kate doesn’t need to sell ice cream bars and doesn’t need for her bff to hand her tv shows. Stop hating on Kate just because you’re angry she’s with Alexander.

  • Deena

    Why does she look like someone peed in her cornflakes? She’s working with King Karl. I’ve seen her look happier shopping for shoes. Even Emma managed to look pleasant at her shoot.

  • Sheila

    Deena, Emma is endorsing Lancome. Rachel is selling ice cream. I wouldn’t smile even if it was Karl Lagerfeld either. Although, if she’s getting a lot of money like some are saying, I’d smile till it freaking hurt.

  • Lake

    Even though it’s just an ice cream commercial, it will be the WORST commercial ever shot. All she’ll be able to do is giggle, bat her eyes and make this face:

  • periwinkle

    All Bratchel got was an ice-cream commercial after attending those fashion events since forever… and still NOT a multi-million endorsement deal (i.e. B. Lively (Chanel) E. Watson (Lancome), M. Fox (Armani), E. R. Wood (Gucci),
    It just reminds me of her stint for “just” a store retailer of sunglasses instead of being hired by one of the high-end brands makers of glasses & shades
    Oh well by just knowing what she looks like & what she is in HW – make really no wonder for those “small time gigs”.

  • periwinkle

    But it really all boils down to “connections” again…
    Just look at the likes of Rumer Willis who got Badgely Mischka – a real-deal fashion/face endorser of the brand.
    So RW’s connections looks more influential (huh?!) compared to the very soon to be a 30 yr. old Bratchel’s “small-time” connections for just getting her an ice-cream commercial – geewhiz!

  • fandango


    I haven’t seen her really be at a fashion week in over 2 years the most she did now is show up in London at the last possible moment to some dinner BIG DEAL..As for Ice Cream it’s only Ice Cream I don’t care if Steven Spielberg directed this the woman still can’t act w/o cue cards and 20 re-shoots, she might be in Paris for a week for some 1 min commercial. I rather see the kid who was selling Toyota’s dressed as Vader then this cheap trick chic any day of the week.

  • juniper

    Remember when her on & off bff/fiancée’s early days of their showmance, and he scored a perfume ad from Lacoste… the oc-smurf sees to it that she’ll always be attached to his hip from its photoshoots down to it promo gigs in France.
    And now where’s the bff?! Even if she just bagged an tweeny-diddle-dumm ice cream commercial LMAO!
    Well so much for that “getting back on” thingy – duh?!

  • Nicole

    Lol @ im the swan queen, that made me laugh

  • Tina

    @That’s cool:

    No, I think you’re right. No one should get hoity toity because it’s Karl Lagerfeld and yet it’s still not something she should be ashamed of or put down for doing either.

  • jasmine

    She looks like Natalie Portman here.

  • sterling

    Oooh Midge(t)’s probably wishing that Karl Lagerfeld would also entertains her just like the way he did (along w/ the Chanel peeps) to Blake Lively when she went to Paris aside from giving her an endorsement deal; hosted a honorary & private dinner, went shopping w/ C. Louboutin & an all-out promos for her said endorsement… but then, is she “popular, hotter, taller” than even the likes of the phony face of Blake Lively?!
    Midge(t)’s ice cream commercial just says it all out – LOL
    C.D.: “Quite honestly, I’m confused as to who Rachel Bilson is……

  • devaney

    She got MONKEY ears; should be kept hidden just like her non-existent acting talent
    P.S. for those referring this to Black Swan rip off; Natalie P. turned an indie to be the most well received & awarded film of the year (not too mentioned of her bagging the best actress award from “all” of the prestigious award giving bodies)… just dunno how much of just a minute or so of an ice cream ad would even make a bit difference?!?!

  • JUST SAYING,,,,,,,

    cant wait to see what lexy hate’s bilson

    has to say about this,

    omg slummig it as per say,

    does anyone really think if she did not need the work or money
    she would be doing this? i think not

    biggest laugh evah!!!!!!!!!!!!!.

  • The Truth

    @juniper: Its her ex and it was done in california not in france.Get it right next time. Its not a movie so why take pictures are doing a commerical?She’s still jealous are natalie i see. She could have some other commerical than that one. She’s not going win an award for doing it.

  • anna

    Magnum Ice Cream Commercial?? What’s sadder – that this is the only job she can get or that Karl Largerfeld would do this for the $$$$$$

  • lexy hates bilson

    OK I don’t know how some of you are comparing a Emma Watson and Kate Winslet – talented actresses promoting a WORLDWIDE COSMETIC brand like Lancome to an out of work actress who calls herself a fashionista and has been reduced to pitching ice cream sold overseas for money???

  • comrade

    I believe that Emma Watson is also shooting her ads in Paris at the moment. But how “ironically amusing” that the “only” 20 yr. old Emma is filming ads for Lancome (as its latest face/endorser); a high-end & popular make-up brand while the “already” 30-ish Lil’ Moe is just on for some ice cream bar ads… just along w/ KL’s fave model, Baptiste (as JJ stated). Most likely considered that it won’t be a “solo” stint for her; as she wished!
    A real-no-brainer on “whom” HW & the fashion world is taking seriously between E. Watson &/or this Lil’ Moe…

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