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Rihanna: Emporio Armani Underwear & Jeans' New Face!

Rihanna: Emporio Armani Underwear & Jeans' New Face!

Rihanna is the new global face of Emporio Armani Underwear and Armani Jeans!

The 23-year-old “Man Down” singer shot images for the autumn/winter 2011-12 campaign in New York – the campaign will launch worldwide in September!

Ri joins a long line of celebs to represent the brand, including recent campaign faces Megan Fox, Cristiano Ronaldo, Rafael Nadal, David Beckham, and Victoria Beckham.

Back in May, Ri was spotted spending time with pal Roberta Armani – think they were discussing this campaign?

ARE YOU EXCITED to see Rihanna as the new face of Emporio Armani Underwear and Armani Jeans?

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25 Responses to “Rihanna: Emporio Armani Underwear & Jeans' New Face!”

  1. 1
    Glozell xD Says:

    She’s Cute

  2. 2
    Nenns Says:

    Congrats Riri!!! Keep expanding your brand!!! Love her!!!:-*

  3. 3
    Kà simply àmazing!! Says:

    Go go clean

  4. 4
    Kà simply àmazing!! Says:

    No No no Not excited

  5. 5
    slig o lambert^________^ cute Says:

    yesterday rihanna was bathing in the sea fell wig

  6. 6
    Mlef Says:

    New Face for jeans and underwears, right….lol

    Why not New

  7. 7

    what you mean there is going to be pictures out there with RiRi in her bra and knickers, SHOCKING!!!!!

  8. 8
    lili Says:

    bad choice armani!!!

  9. 9
    slig o lambert^________^ cute Says:

    ok karl lagerfeld just have 2 girl black levly and rashil belson and how other?

  10. 10
    adrian Says:

    oh gee another excuse for rihanna to take off her clothing

  11. 11
    Kà simply àmazing!! Says:

    karl have many girlz like kety holmes ,nikki menaj britney more and more

  12. 12
    bajan Says:

    RI GAL DO YOUR THING!!!!!!!!!!

  13. 13
    marq Says:

    Great fit. This pleases me.

  14. 14
    andrea Says:

    She doesn’t have class though.

  15. 15
    kly Says:

    she is cute but she has no boobs no booty her legs are long but kinda fat

  16. 16
    ADS Says:


    I don’t think you are sorry at all. She has in fact a very pert bum and small and pert boobs. Nice long legs that are not bony skinny but have shape and are far from fat. A few good reasons why she has been picked to front an Armani campaign and you and I are making anonymous comments on a blog.

  17. 17
    ADS Says:


    If sales rocket after the campaign I doubt Mr Armani will agree with you.

  18. 18
    nancyjomac Says:

    No offense to Rihanna fans or herself…But I REALLY miss the days when models got these campaigns. I believe it was what made the model a celebrity in her own right, thus making her a SUPERMODEL. I just get kinda bored of seeing singers/actors taking these campaigns, when I could name a bunch of models (some people wouldn’t even know about) that would be better for things like this….oh well, just my consumer opinion….

  19. 19
    superman Says:


  20. 20
    Tanya Says:

    wow congrats riri
    i love her body it’s insanely perfect

  21. 21
    carol Says:

    you go girl!
    rihanna is soo hot! :D
    btw..all the haters who are criticizing her…..i doubt you look any better. :P

  22. 22
    toni Says:

    @nancyjomac: I understand where you’re coming from. No disrespect, but I remember in the 90′s when there were about a good 5-10 models that were doing all this and were well known. Now unless you’re a VS model, I don’t even know half of them. I mean I’ve just learned some of the new models or new to me in the runway fashion shows. I miss those days a bit.
    Also not only to Rihanna, but to every other celebrity too.

  23. 23
    Modeliukas3009 Says:


  24. 24
    phuolk Says:

    i bet they will success !!!!! that’s a good choice… rihanna’s one of the most famous star in the world at the present !!!

  25. 25
    garry Says:

    @ADS: they wont skyrocket….she does not have the class to pull it off..

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