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Rihanna: Emporio Armani Underwear & Jeans' New Face!

Rihanna: Emporio Armani Underwear & Jeans' New Face!

Rihanna is the new global face of Emporio Armani Underwear and Armani Jeans!

The 23-year-old “Man Down” singer shot images for the autumn/winter 2011-12 campaign in New York – the campaign will launch worldwide in September!

Ri joins a long line of celebs to represent the brand, including recent campaign faces Megan Fox, Cristiano Ronaldo, Rafael Nadal, David Beckham, and Victoria Beckham.

Back in May, Ri was spotted spending time with pal Roberta Armani – think they were discussing this campaign?

ARE YOU EXCITED to see Rihanna as the new face of Emporio Armani Underwear and Armani Jeans?

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Credit: Franck Prevel; Photos: Getty
Posted to: Rihanna

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  • Glozell xD

    She’s Cute

  • Nenns

    Congrats Riri!!! Keep expanding your brand!!! Love her!!!:-*

  • http://SligLoLitscomputermessedup,iwillgoLoL Kà simply àmazing!!

    Go go clean

  • http://SligLoLitscomputermessedup,iwillgoLoL Kà simply àmazing!!

    No No no Not excited

  • http://ja slig o lambert^________^ cute

    yesterday rihanna was bathing in the sea fell wig

  • Mlef

    New Face for jeans and underwears, right….lol

    Why not New


    what you mean there is going to be pictures out there with RiRi in her bra and knickers, SHOCKING!!!!!

  • lili

    bad choice armani!!!

  • http://ja slig o lambert^________^ cute

    ok karl lagerfeld just have 2 girl black levly and rashil belson and how other?

  • adrian

    oh gee another excuse for rihanna to take off her clothing

  • http://SligLoLitscomputermessedup,iwillgoLoL Kà simply àmazing!!

    karl have many girlz like kety holmes ,nikki menaj britney more and more

  • bajan

    RI GAL DO YOUR THING!!!!!!!!!!

  • marq

    Great fit. This pleases me.

  • andrea

    She doesn’t have class though.

  • kly

    she is cute but she has no boobs no booty her legs are long but kinda fat

  • ADS


    I don’t think you are sorry at all. She has in fact a very pert bum and small and pert boobs. Nice long legs that are not bony skinny but have shape and are far from fat. A few good reasons why she has been picked to front an Armani campaign and you and I are making anonymous comments on a blog.

  • ADS


    If sales rocket after the campaign I doubt Mr Armani will agree with you.

  • nancyjomac

    No offense to Rihanna fans or herself…But I REALLY miss the days when models got these campaigns. I believe it was what made the model a celebrity in her own right, thus making her a SUPERMODEL. I just get kinda bored of seeing singers/actors taking these campaigns, when I could name a bunch of models (some people wouldn’t even know about) that would be better for things like this….oh well, just my consumer opinion….

  • superman


  • Tanya

    wow congrats riri
    i love her body it’s insanely perfect

  • carol

    you go girl!
    rihanna is soo hot! :D
    btw..all the haters who are criticizing her…..i doubt you look any better. :P

  • toni

    @nancyjomac: I understand where you’re coming from. No disrespect, but I remember in the 90′s when there were about a good 5-10 models that were doing all this and were well known. Now unless you’re a VS model, I don’t even know half of them. I mean I’ve just learned some of the new models or new to me in the runway fashion shows. I miss those days a bit.
    Also not only to Rihanna, but to every other celebrity too.

  • Modeliukas3009


  • phuolk

    i bet they will success !!!!! that’s a good choice… rihanna’s one of the most famous star in the world at the present !!!

  • garry

    @ADS: they wont skyrocket….she does not have the class to pull it off..