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Abercrombie & Fitch Stock Falls After Offer to The Situation

Abercrombie & Fitch Stock Falls After Offer to The Situation

Abercrombie & Fitch has experienced a sharp decrease in its stock after offering to pay The Situation and his Jersey Shore co-stars to stop wearing its clothes.

The day after the clothing company issued a press release with its offer, its stock plummeted 9%, according to TMZ.

While the A&F shareholders are probably stressing out, the company’s CEO Michael Jeffries said he is having fun with the “situation.”

“Last Friday morning I was with a group of people here and someone came up to me and said ‘Mike, I have terrible, terrible news for you. Last night on Jersey Shore the Situation had A&F product on,’ So we all said, ‘Ahhh, that’s terrible.’ What are we going to do about it?” Jeffries said in a conference call on Wednesday (August 17).

“That’s how it happened. That’s where we are and we’re having a lot of fun with it,” he added.

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Photos: WENN
Posted to: Jersey Shore, Mike Sorrentino, The Situation

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  • Alan

    Shitty clothing brand, shitty human being (situation) so whateveeeeeer

  • http://j ivanka

    poor A&F

  • Brandon

    Ha ha A&F are nothing put pervs in their advertising

  • anon

    Lol serves them right, no matter how much of a loser he is, that was a totally stupid move. So basically after they realize this has done damage they are all like “just kiddding hahah, we’re just tools for jokes” ??

  • Winter Haven: a novel

    Lol! All the publicity will be good for the company in the long run.

  • Winter Haven: a novel

    A& F should pay me to wear their stuff.

  • Hall


  • 222

    Jersey Shore needs to sue, because A&F sells shirts that have “GTL” written on them.

  • Lona

    I hope they get sued so that “joke” costs them more money. Silly company with bad taste clothes lol

  • BEAN

    I stopped shopping there years ago because they are so snobby. GOOD. I dont feel sorry for them in the slightest, what rude people. That kind of arrogance aint even cute.

  • longchamp

    CEO saying ‘haha, just having fun!’ after a sharp stock dive translates to ‘heads are already rolling and we really fked up hard this time’

  • Embarrassed.

    Why I ever shopped there when I was younger is beyond me..
    I’ve been A+F free for 5 plus years now :)

  • Rosie

    First of all shouldn’t The Situation be wearing Ed Hardy, Affliction, Obey… Abercrombie might be scandalous in their marketing, but their clothes are nice and kind of upscale. I don’t care how much money the JS people have they’re all still trash.

  • LG

    Suck that tangerine, Abercrombie!

  • jenny
  • Amy

    I’m really over seeing this guy lift his shirt all the time but A & F are a-holes! To publicly come out and say that he shouldn’t wear their clothes, come on!

  • Ardy

    wow – the same co. that uses nude models in sexually suggestive poses … that had to stop printing “Wong” t-shirts b/c they were discriminatory … that lost a discrimination lawsuit in ’05 … that advertised padded, pushup bikini tops to little girls who weren’t even in training bras yet … that sells GTL tshirts? That A&F? They have a problem with The Situation? I wouldn’t wear their clothing if A&F GAVE it to me.

  • brown

    A&F are ass backwords in there consept of self promo.To pay the Stich not to wear your brand is the stupidest thing in BIzness history if any thing he chould get paid to wear it. If history is correct i do belive A&F are a bit whites only drivin so haveing a Italin in there clothing must have pissed them off.I bet if it was one of the Real World himbos they would have no problems.