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Gisele Bundchen: New Esprit Spokeswoman!

Gisele Bundchen: New Esprit Spokeswoman!

Gisele Bundchen sends a quick text message while crossing the street on Tuesday (August 31) in Boston, Mass.

The 31-year-old model was on her way to the gym for her morning workout.

PHOTOS: Check out the latest pics of Gisele Bundchen

Gisele will be the new face of Esprit‘s new autumn-winter campaign, according to an Australian newspaper!

“She’s not a girl, she’s a woman with the natural Californian spirit of the Esprit brand,” said Sophia Hwang-Judiesch, head of retail for Esprit in Australia.

Earlier this month, Gisele went for a family bike ride with her husband Tom Brady and little ones Benjamin and John.

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30 Comments

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# 1

Beautiful.

# 5
powerhouse @ 08/31/2011 at 6:00 pm

Jared you forgot to add:

‘Ailing’ Esprit looks for brand makeover with ‘new face’ Gisele Bundchen
Fashion store Esprit has named Brazilian supermodel Gisele Bundchen as its new face in a desperate bid to reinstate its position in the global market.

The inclusion of the Brazilian hottie in the new autumn-winter campaign is being seen as a part of a multi-pronged strategy that has been devised to lift the profile of the ailing retailer.

The past decade saw the powerhouse brand of the ’80s and ’90s suffering a slump.

Head of retail and wholesale for Esprit in Australia, Sophia Hwang-Judiesch, admitted that Bundchen is a figure, who embodies the elegance, charisma and naturalness the brand was trying to represent.

things not workin out quite right, call Gisele! haha love it. She is proven to make sales go up for everything she endorses.

# 6

Gisele is such an example!! Love her.

# 7

She’s the world’s richest and most powerful supermodel but yet we always see her so casual. Baseball cap, ponytail, gym clothes,flats,no makeup. I think that’s pretty cool. ;)

# 8

Odd-looking and I don’t mean that in a positive way.

# 9
Anonymous @ 08/31/2011 at 8:20 pm

@Nina:

An example of what? How to be a hypocrite by being a pro-environmentalist but cutting down hundreds of trees to build her home; How to trash other women, who, for some reason cannot/do not breast feed; How to trash other women for gaining more weight during pregnancy then she did; How to use your body to make millions of dollars instead of staying in school and using your brain.

Let’s face facts. Her career took off as a Victoria Secret lingerie model. She is long and lanky and perfect for the runway. She is great with the cameras. And her body sells. No denial.

But do you really think that she is the brain-child in her line of lingerie and sandals? I have serious doubts that she even looks at the finances for her company other than to sign checks. I work in finance, and there is no way that she would even know 1/4 of the things that she would need to know without a college education. And she never even graduated high school. And from the fashion side, I would bet money that she hires fashion designers to design in her name. She gives her signature approval and that is the extent of her involvement with her own company. She is a brand-image. Her body sells. She is an extremely successful and talented model. But brains? I would guess her IQ is below 100.

@Anonymous: She’s probably no different that Kim K or Jessica Simpson or Britney. It’s the PEOPLE BEHIND THEM who are to be credited for their success, not them.

@Anonymous: If she were just a “body” then why aren’t other models in her position? Gisele is smart enough to have chosen the right people to work with. She could have failed at business; but that’s obviously not the case. Among all her business ventures, she’s also been investing in real estate since she was 21. She also owns a Hotel in Brazil so technically along with A list model + business woman/entrepreneur, she’s a hotelier. You don’t have to believe it. you can go ahead and think being “ugly, too skinny, not smart and having a horrible personality” are traits it takes to become the world’s most successful supermodel, lol that’s fine.

Anonymous @ 08/31/2011 at 8:47 pm

@Truth:

I couldn’t agree more, Truth!

@Truth: Same can be said for Oprah,Anna Wintour,JK Rowling, and other successful women. Theyve had amazing teams . it goes both ways.
oh and Kim K had a rich daddy and got famous from a se* tape. How is that relatable to Gisele? a poor farm girl who did not get famous easily; she was told no alot and kept going. Don’t see the correlation.

Anonymous @ 08/31/2011 at 8:51 pm

@shirls:

Do you really think that Gisele is the one making her investment choices??? Hell no! Think again! Like every other celebrity, she hires an investment advisor firm to make those investments on her behalf. Im in the business – I KNOW. These celebrities do not take on financial decisions themselves. They would go bankrupt!

faceitnow @ 08/31/2011 at 8:53 pm

The actor, author, musician and comedian Steve Martin says, when asked how to be successful in Hollywood, “Be so good that they can’t ignore you.” Outward beauty will only get a person so far. Inner strength and attractiveness, combined with ability, are the difference-makers when it comes to long-term success.

Anonymous @ 08/31/2011 at 8:56 pm

Just sayin’ that the people behind the scenes are what make her companies’ successful. She is a brand image, not the involved CEO. If she was, she certainly couldn’t afford the time to be heading to the gym in the middle of the day on most days. Do you really think she is handling the business of her hotel, the lingerie business, the shoe business and god-knows what else? Of course not! She has people doing this for her, and very successfully I might add. It’s the people behind the scenes, NOT Gisele.

Anonymous @ 08/31/2011 at 9:13 pm

@shirls:

And Shirl you are right, it does go both ways – the same for Oprah and all those others you mentioned. They are successful in what they do. In Oprah’s case, she is a amazingly great in being able to enrapture an audience, in Angelina Jolie’ case, she is a great actress, and in Gisele’s case, she is great posing naked/nearly naked on the runway and in front of camera’s. But are any of these people managing their own businesses/financial affairs? Not a chance!

@Anonymous: You obviously haven’t even seen half of her portfolio. She is a fashion model not just some men’s mag panty pusher like alot of other popular models. Balenciaga,Dolce&Gabbana,Versace,Vogue Italia,couture; she does it all.

if she had born in the US, I bet that americans would idolize her and rubbed her in everyone’s face

She is down to earth, unpretentious and professional. I’m sure Esprit will see a surge in business, she is like king Midas.

@Christina: Forbe’s will report that Esprit saw a 30% or more increase in sales upon hiring Bundchen. It’s the way things work with Gisele. That’s why she has been so in demand all these years. To the people who think modeling is just sitting in front of a camera looking “pretty” and nothing else…a big LOL to you. Yeah sure maybe for Playboy or Maxim models, but not models like Gisele.

Speaking of; this new article talks about Pantene being the most sold hair care product since hiring Gisele in 07. http://economia.ig.com.br/empresas/comercioservicos/com+gisele+pantene+conquista+segundo+lugar+em+xampus+no+brasil/n1597187647807.html

I wish more people loved success stories like I do. :)

@Anonymous: u have serious problems.. Go to a doctor honey.. Self low esteem and angry management problems u need a doctor…

BEAUTIFUL GERMAN!

BEAUTIFUL GERMAN!

BEAUTIFUL GERMAN!

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