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Truth or Dare: Madonna's New Lifestyle Brand!

Truth or Dare: Madonna's New Lifestyle Brand!

Madonna is launching a new lifestyle brand, Truth or Dare by Madonna.

“Over the past several years, I have been approached countless times to create my own brand,” the 53-year-old Material Girl told WWD. “The timing is right and I have found great partners in Iconix [Brand Group and my manager Guy Oseary], who can help translate my vision to reality.”

Madonna also has a more junior, fast-fashion label Material Girl with daughter Lourdes. The Truth or Dare by Madonna brand will be aimed at women ages 27 to 50.

In coming years, you can expect fragrance, accessories, footwear, handbags, and intimates launches.

P.S. Don’t forget!!!!!!!!!!!!!!!!!! On November 12 at NYC’s Roseland Ballroom, Madonna will select the best dancer out of eleven finalists to join her on tour. Be sure to enter our contest to win exclusive VIP tickets! Madge WILL be in the house.

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Posted to: Madonna

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  • DeeDee

    Sounds fun !!!!! I hope they ship overseas !!!! I would love to wear Madonna clothes :P

  • http://tda slig o ^___________^ cute

    old styl like 1 990

  • :)

    About time! Material Girl isn’t for her main fan base in their 30′s . Then that H&M line sold out in minutes all I got was sunglasses. Excited FYI lil monsters that picture is Madonna in 2005 for her Sorry video .So lets not act like she’s stealing lady Pastiche’s Love Game outfit. Get it straight LG got the look from Madonna as usual lol..

  • yawnn

    like…who cares????

  • bae

    You would think she would of done this years ago.. but I can see it working for her. I hope she remembers her male fanbase and has a unisex scent

  • I Mean What

    I adore this woman. Sure I rip on her here and there, but I must give her a shout out and hats off to you. Granted, Madonna has missed a few steps in terms of how she washes down her brand.


    Say what you will about her..But she has an amazing body for a 53yrs old..That is a fact!