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Truth or Dare: Madonna's New Lifestyle Brand!

Truth or Dare: Madonna's New Lifestyle Brand!

Madonna is launching a new lifestyle brand, Truth or Dare by Madonna.

“Over the past several years, I have been approached countless times to create my own brand,” the 53-year-old Material Girl told WWD. “The timing is right and I have found great partners in Iconix [Brand Group and my manager Guy Oseary], who can help translate my vision to reality.”

Madonna also has a more junior, fast-fashion label Material Girl with daughter Lourdes. The Truth or Dare by Madonna brand will be aimed at women ages 27 to 50.

In coming years, you can expect fragrance, accessories, footwear, handbags, and intimates launches.

P.S. Don’t forget!!!!!!!!!!!!!!!!!! On November 12 at NYC’s Roseland Ballroom, Madonna will select the best dancer out of eleven finalists to join her on tour. Be sure to enter our contest to win exclusive VIP tickets! Madge WILL be in the house.

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