Top Stories

Truth or Dare: Madonna's New Lifestyle Brand!

Truth or Dare: Madonna's New Lifestyle Brand!

Madonna is launching a new lifestyle brand, Truth or Dare by Madonna.

“Over the past several years, I have been approached countless times to create my own brand,” the 53-year-old Material Girl told WWD. “The timing is right and I have found great partners in Iconix [Brand Group and my manager Guy Oseary], who can help translate my vision to reality.”

Madonna also has a more junior, fast-fashion label Material Girl with daughter Lourdes. The Truth or Dare by Madonna brand will be aimed at women ages 27 to 50.

In coming years, you can expect fragrance, accessories, footwear, handbags, and intimates launches.

P.S. Don’t forget!!!!!!!!!!!!!!!!!! On November 12 at NYC’s Roseland Ballroom, Madonna will select the best dancer out of eleven finalists to join her on tour. Be sure to enter our contest to win exclusive VIP tickets! Madge WILL be in the house.

Like Just Jared on Facebook

JJ Links Around The Web

  • Nicolas Cage cares about what people think of him- US Weekly
  • Young Jeezy drank from a $20,000 bottle of Moet- TMZ
  • Watch James David Carter get a four chair turn on The Voice- Gossip Cop
  • Jonathan Bennett and pro partner Allison Holker kiss on Dancing with the Stars - Just Jared Jr
  • Boardwalk Empire alum Shea Whigham is joining Agent Carter- Entertainment Weekly
  • A woman shows off her three boobs after getting plastic surgery- Huffington Post
  • Read a recap of the latest episode of Masters of Sex- Lainey Gossip
  • Director George Sluizer has died at the age of 82- The Hollywood Reporter
  • Claudia Galanti shows off major cleavage in Milan- Hollywood Tuna


# 1

Sounds fun !!!!! I hope they ship overseas !!!! I would love to wear Madonna clothes :P

# 3

About time! Material Girl isn’t for her main fan base in their 30′s . Then that H&M line sold out in minutes all I got was sunglasses. Excited FYI lil monsters that picture is Madonna in 2005 for her Sorry video .So lets not act like she’s stealing lady Pastiche’s Love Game outfit. Get it straight LG got the look from Madonna as usual lol..

# 4

like…who cares????

# 5

You would think she would of done this years ago.. but I can see it working for her. I hope she remembers her male fanbase and has a unisex scent

# 6

I adore this woman. Sure I rip on her here and there, but I must give her a shout out and hats off to you. Granted, Madonna has missed a few steps in terms of how she washes down her brand.

# 7

Say what you will about her..But she has an amazing body for a 53yrs old..That is a fact!

A Member of Townsquare Entertainment News | Advertise here