Heidi Klum: New Balance Shoot on Rodeo!

Heidi Klum wears a striped hoodie while shooting her Heidi Klum for New Balance spring campaign on Thursday (November 17) in Beverly Hills, Calif.

The 38-year-old Project Runway host worked with fashion photographer Rankin along famed Rodeo Drive.

PHOTOS: Check out the latest pics of Heidi Klum

Earlier in the week, Heidi picked up her kids – Leni, 7, Henry, 6, and Johan, 4 – from school and treated them to a sweet afternoon snack.

The family popped into Sprinkles Cupcakes and sampled flavors including strawberry, vanilla, red velvet, and cinnamon sugar, People reports.