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Rachel Bilson: ShoeMint Launches on Friday!

Rachel Bilson: ShoeMint Launches on Friday!

Rachel Bilson lounges on a couch in this new promotional shot for the debut of her new exclusive online brand, ShoeMint.

The 30-year-old Hart of Dixie actress’ site will launch this Friday! Rachel and her longtime stylist Nicole Chavez partnered with Steve Madden and BeachMint, a social commerce company, to premiere the designs.

“As a designer, I’m always exploring new mediums and footwear is a category I’ve always been very passionate about,” Rachel said.

“More and more, people are shopping for shoes online and with BeachMint, I have the opportunity to design not just the shoes, but the full experience for our customers, which feels more personal and rewarding for me,” Rachel concluded.

Behind the Scences of ShoeMint
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