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James Franco: '7 For All Mankind' Video Preview!

James Franco: '7 For All Mankind' Video Preview!

James Franco and model Lily Donaldson snuggle up in this behind-the-scenes look for 7 For All Mankind‘s Spring 2012 campaign.

Leaked behind-the-scenes footage from the shoot, which took place in Los Angeles over the weekend, can be watched below. The 33-year-old actor directed and photographed the jeans brand’s campaign – print and video components will be released around March.

“People are used to movies being told in a certain way,” James has shared. “It has an emotional arc and there’s a beginning, middle and end. But in a fashion campaign like this, you have some of those elements — actors and performers and a set and wardrobe — but you don’t have the burden of telling a story in the same way or attracting audiences in the same way. So you can use all the elements from a film but explore it in a new way.”

Devendra Banhart is also rumored to be attached to the campaign, most likely providing the music for the filmed segments.









James Franco: ’7 For All Mankind’ Video Preview!
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  • Olive

    SO HANDSOME <3

  • Creed

    Thats cool he is modelling jeans now, he has a cute butt<3

  • megan

    James!! You perfect man!!!

  • raymond

    why is james franco selling out so hard now?

  • julesea

    Raymond: “selling out”???? He is not in the campaign, he is filming and photographing it. Big difference. He is an artist, photagrapher and director, so this is right up his alley , creativity-wise. Anyone with his interests would want to do this.

  • Tessa

    I don’t know what it is, but I find James strangely fascinating.