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DONDA: Kanye West's New Design Company

DONDA: Kanye West's New Design Company

Kanye West has launched a new design company called DONDA!

DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas,” the 34-year-old rapper tweeted. “I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist, doctors, scientist, teachers.”

Kanye continued, “DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford… I want to put creatives in a room together with like minds that are all waaaay doper than me. We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel. …To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.”

“We need as many amazing powerful smart talented wealthy people to be involved,” Kanye added. “Come get on board… don’t just sit there… reach out. We can collectively effect the world trough design. We need to pick up where Steve Jobs left off. We need to take what Michael Jackson felt and [Steve] McQueen and Steve Jobs and we need make things better…”

Kanye also confessed, “I know this is not a very rapper thing to say but I haven’t bought a new car or piece of jewelry in about 2 years… I invest every dime back into creativity… hiring amazing creatives paying for flights, offices … etc… My area of expertise is in music, my passion is in music design film and products… my strength is connectivity… If anyone would like to reach out email us at!”

WHAT DO YOU THINK about Kanye’s new design company DONDA?

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Photos: WENN
Posted to: Kanye West

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  • Shah Malinda

    Applying. NOW.

  • umm

    No Direction, No Focus, No Idea what he is doing. I smell FAIL

  • umm

    “Imma let you finish…”

  • Tom

    I’m pretty sure he meant Alexander McQueen not Steve Mcqueen

  • D

    It is not STEVE McQueen.
    It’s ALEXANDER MCQUEEN, the designer.

    World of difference there.

  • Indi

    Kanye is a very talented and motivated individual…i do believe that if he sts his mid to it everything will fall into place…there are so many people out there quick to label him a douche bag because of one incident…let your life play out in front of the media and find out exactly what you would be labeled as! I’m 100% supportive of his efforts…”WHO GOIN STOP HIM HUH?” definately not a hater as he has proved time and time again!!!!

  • YoYo

    Same PR stuff as KimK !!!
    Now that the lid has been blown off his cheating & her cheating with each other he comes out with this ‘big’ news! (remember the ‘amazing’ & ‘life changing’ trip to Haiti???)
    Just trying to distract the public from this ‘news’ – although it has been known in the underground for some time now.
    And PETA has the billboard on KK now…..
    They read the same playbook and present the same huge ego….maybe they are a perfect match!
    These people don’t really change because there are too many of the same dysfunction coming to their rescue.

    Amber Rose & Reggie Bush appear to be the one with the real class & health here!

  • 44

    I think its sweet to name it after his late mother.

  • http://facebook junior

    man i think kanye gone do it big this time! im lukin forward 2 c wat dat donda company gone produce but wat i know it is gone b big

  • Appliances

    Kanye is a very talented and motivated individual…i do believe that if he sts his mid to it everything will fall into place…there are so many people out there quick to label him a douche bag because of one incident…l