Max Irons: Macy's INC Ads!

Max Irons is the new (and first) face of Macy’s INC men’s collection.

Beginning in February, ads of the 26-year-old English actor, son of Academy Award-winning actor Jeremy Irons, will be featured online and in the 631 stores that carry the collection.

“We liked his polish and the fact that he isn’t well known yet in the U.S.,” Nancy Slavin, senior vice president of marketing for Macy’s Merchandising Group, told WWD. “But he’s on a trajectory and is quintessentially this brand. He wears the clothes very naturally.”