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Jessica Alba: Launch Party!

Jessica Alba: Launch Party!

Jessica Alba looks gorgeous in a Jenni Kayne suit as she hosts a cocktail event at ABC Kitchen to celebrate the launch of her new company,, an eco-friendly and natural baby essentials line on Tuesday (January 17) in New York City.

The 30-year-old actress, who finished her look with a Kate Spade sweater and Jimmy Choo heels, joined NYC mom bloggers, parenting writers, and journalists to spread the word about the new brand.

PHOTOS: Check out the latest pics of Jessica Alba

Guests munched on appetizers and sipped a custom Veev Eco-Caid cocktail before leaving with a gift bag of goodies including samples.

FYI: Jessica is wearing a Nicholai by Nicky Hilton “Double Cross” ring

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Photos: WireImage
Posted to: Jessica Alba

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  • sorella

    She has become a “”professional” mother, it’s her new career now that she no longer gets offered movie roles do. This is what happens to actress who can’t act and are 30 (which is entering dinosaur years in Hollywood) and the parts dry up. Too funny, she has become a glorified salesperson now LOL!!

  • BloodbuzzOhio

    Has her career come to this?

  • Mikaela

    She looks stunning!!!Simple, chic and classy :)

  • Lovely Jessica

    God for her she is going into a business that is booming and will eventually eclipse her acting career and I’m sure Jessica doesn’t mind that it the least. Jessica is first and foremost a mommy acting is a sideline to her.

  • xoxo

    that won’t be her career for live.. just for now, so she can bring attention to this company.. she’s just the face of it and maybe she can choose which design is better for their new pacifier. She’s just not smart enough to be a real business woman for ever.

  • lola

    Ah, so that’s why she was talking about all the chemicals in baby products not too long ago. Career move.

  • ellie’

    Jessica is doing great..wonderful mother and a beautiful woman..