Jessica Alba: Honest.com Launch Party!

Jessica Alba looks gorgeous in a Jenni Kayne suit as she hosts a cocktail event at ABC Kitchen to celebrate the launch of her new company, Honest.com, an eco-friendly and natural baby essentials line on Tuesday (January 17) in New York City.

The 30-year-old actress, who finished her look with a Kate Spade sweater and Jimmy Choo heels, joined NYC mom bloggers, parenting writers, and journalists to spread the word about the new brand.

PHOTOS: Check out the latest pics of Jessica Alba

Guests munched on appetizers and sipped a custom Veev Eco-Caid cocktail before leaving with a gift bag of goodies including Honest.com samples.

FYI: Jessica is wearing a Nicholai by Nicky Hilton “Double Cross” ring