James Franco: 7 For All Mankind Video!

James Franco steps behind the camera for 7 For All Mankind‘s new campaign shoot.

The 33-year-old actor also edited the video below, which features campaign models Henry Hopper, Lily Donaldson, and Nathalie Love at a shoot in December in Santa Monica, Calif.

PHOTOS: Check out the latest pics of James Franco

James teamed up with creative agency Lipman to create a multimedia experience for the new campaign, which will debut in May and will feature print photos and a full-length feature film!