Adam Levine Launching Fragrance for Men & Women

Adam Levine has his sights set on scents!

The 32-year-old Maroon 5 frontman and The Voice coach is launching his first fragrance in May 2013.

222 by Adam Levine will reflect Adam‘s “personality and style,” according to a press release, and will be sold in 1.0, 1.7, and 3.4 fluid ounce bottles ranging from $36 to $65 in both men’s and women’s varieties.

“Adam is a performer with tremendous charisma – both on stage and on TV. Endeavoring to capture that in a bottle has thus far been very exciting and we’re certain the final products will be even more so,” ID Perfumes chairman and CEO, Ilia Lekach, shared.

Adam recently created his own record label, also named 222, and signed Glee‘s Matthew Morrison.