Gwyneth Paltrow: Boss Black Fragrance's New Face!

Gwyneth Paltrow has been tapped as the new face of Boss Black‘s Boss Nuit Pour Femme scent.

“To me, the Boss woman is driven, ambitious, and goes after what she wants, but she balances being strong and very feminine at the same time – characteristics that I strive towards in my own life,” the 39-year-old actress told WWD.

Gwyneth will be appearing in TV, print, and online campaigns for the new perfume, which is inspired “by the elegance and sensuality of the little black dress.”

“We are delighted to welcome Gwyneth Paltrow to the Hugo Boss family,” said Gerd Von Podewils, global marketing director for the brand’s fragrance. “She is the perfect complement to Boss Fragrances.”