Blake Lively: Gucci's Newest Face!
Blake Lively has just been named the new face of the new Gucci fragrance Gucci Première!
“Gucci is a staple. It is a brand I have always looked up to because to me it represents strength,” the 24-year-old actress told WWD. “In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance. I couldn’t be more proud to be working with Gucci and its heart, Frida.”
“Although she’s young, she’s also very determined, and I liked this spirit,” Frida Giannini, creative director of Gucci, added. “She knows how to be a diva in the right sense, with an aspirational glamour.”
Look out for Gucci Première set to hit stores in the U.K. in late July and worldwide in September.








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81 Comments
Great news! Love her!!!
Good for Blake. Let’s see how long it takes the jealous haters to trash her. 3..2..1
Good for her.
But what does Kaiser Karl think?
yeah good for her the best news ever…she gets a load of money and i dont….yeahhhh
she is so stunning… and i am happy for her!
@Lena:
It does not matter what they say.
They’ve been ranting, cussing and slandering her for so long (instead of focusing on their darling Leighton) that after 3 years it’s null.
Her getting a contract like this post Chanel is testament in itself. Hoping for a Vogue UK cover.
Uncle Karl won’t be happy LOL!!!!!!!!!
Good choice! Such a beautiful girl
This woman is gorgeous. I can’t wait to see the commercial!
gurl you are just blah, and irrelevant. gossip girl is so 2009
bad day for her haters ahahahahahah lol
I can’t deny, I love this woman…
Glamour and style don’t go with nudey pics sent on her cell phone.
didn’t blake say the same thing about chanel?? she dreamed and looked up to it?? guess chanel dumped her
oh amazing choice! blake is stunning
Great! Good for her!
I like her as a person.. she’s very fun and bubbly, BUT I don’t understand the fashion world’s obsession with her? She doesn’t have the high fashion look at all. I thought she was a terrible mismatch for chanel. She suits something like Tommy Hilfiger.. because she kind of has the “beach girl” look
Classy woman!
New face of Gucci? How about the new face at the tip of my C@ck!
Does this mean she will be in adds with Chris Evans or do they have a new guy too?!
i’d prefer jennifer lawrence
@Ruby: before or after the nudies?
Does this really mean anything? Pure cash grab for Blake. If I was a celeb, no way I’d endorse any product. Just seems like a cheap cop out. Looks like Blakey is trying to make as much money as she can before her “so-called” career fizzles out.
Another average woman who’s making big name by dating A-list actors and nude pictures. Classic!
love the news! cant wait to see the ad :) blake is just wonderful
so excited for her :)
she’s a nice person. haters should just GO AWAY
Sad but true…
Yes. Please just model things. Stop acting and just model.
people who use the term ‘haters’ please seek out just jared Jr. Its the place for you. (Its called having an opinion BTW. Not ‘hating’.)
Stupid Gucci. More work for them! lol. They’ll have to spend days and hours photoshopping the pictures.
No one can criticize her for making a business deal with fashion that involves money. She did not originate that idea.
Second if Kristen Stewart is the highest paid actress..why shouldn’t this actress accept endorsement deals..Stewart, Theron, Hayek, Olivia Wilde..and the list goes on of actresses who endorse fashion icons…actors accept deals SO again why shouldn’t she?
@sweetness: no one is saying she shouldn’t but there are a lot of other people who would have been a better choice (in my opinion).. i just don’t find her that fashionable. Gucci always reminds me of someone older and more distinct. Besides gossip girl and a couple of movies what has she really accomplished? she doesn’t deserve it yet.
@sweetness: she’s allowed to accept the deal. no one said she couldn’t. lol however, people don’t think she matches these high fashion brands and there’s nothing wrong with expressing our opinions over it. It’s not like we’re criticizing her as a person.
@lena: that is what “lol” said. get-your-own-material. thanks
Miss Mumbles
to lol
i don’t know how to tell you this but Gucci really doesn’t care what you think. for what ever reason, they have chosen Blake. it’s a done deal.
This girl is everywhere and nowhere at the same time. Her agent keeps getting her all these things trying to accumalate things in an attempt for her to seem like she’s IT but guess what, she isn’t. Kristin Stewart who loathes anything like this and all the extras of being a celeb is number 1. Now I’m not a big fan of Kristen but she’s proof that you don’t have to be freaking everywhere to be number 1. They are the same age also.
@mary: they don’t???????????????????
wow she looks like Jen Aniston.
i saw “Savages”. i have to say it’s actually a very good film. Since I’m not an Oliver Stone fan I was very surprised. but what really surprised me is that Blake actually does a pretty good job in the role of “O”. But, really, how could she do otherwise when working with Benicio Del Toro and John Travolta,
lol ew. i don’t like gucci anyway, so i guess it’s a good choice to choose someone who does nothing but wear nice clothes and pretend to act?
I think the one thing that bothers me about her most is her claim to be so fashion forward and so proud of the fact she doesn’t use a stylist. In the one interview she said “It’s so much work” and that she sometimes wonders why she doesn’t have a stylist because it’s so time consuming. She makes it sound like she stays up all night and sews the clothes herself! she finds dresses then calls her people and they get them for her. Why is that a big deal? How is that completely different from what any other actress does?
@um:
She’s everywhere? When was Blake last on a red carpet?
Kristen is low key? You HAVE to be joking or insane. And no they’re not the same age. We have to deal with the Leighton stans are the twihards going to be up in here too.
Kristen loathes it. Lol Keep swallowing the kool aid ‘non twihard’ twihard.
One more thing to avoid because of her! Actually I had Gucci perfumes in the past but now it`s definitely the past.
I saw Savages posters all over NYC and her face is covered in paint! Good choice! I bet she mumbles through the whole thing as usual. Another movie not to watch!
chanel apparently dumped her, she wasn’t at any chanel event ( and there were a lot of them) after the iphone nude pics story.
But i think they were a mismatch anyway she’s a californian beauty not a parisian chic woman. Dunno how i feel about gucci, have to see it first. Didn’t like their campaign w/ evan rachel woods, it was kind of cheap.
I think she would suit better for brands like tommy hilfigher or even ralph lauren. Something more american would suit her looks better.
Considering there are several several nude pics of Alice Devall the new Chanel model available I doubt it. Nudity is not that big a deal in the fashion world. The contract probably just ended as is often the case. Haters keep grasping though.
I do agree she would suit an American brand more though
@um:
lol You really think kristen stewart “loathes anything like this and all the extras of being a celeb ” Man are you delusional!
FYI, Kristen Stewart is the spokesperson for a Balengia perfume, yep the girl who hates the fame so much that in the last year of Twilight franchise, fearing that she would soon be irrelevant, she suddenly finds fashion interesting and basically becomes the very person she hated being associated with what all the fashion shows she goes to nowadays just be seen by the paps lol
Kristen Stewart is same as Blake Lively, except at least Blake Lively was always interested in fashion and is not a hypocrite and does not pretend to not play the Hollywood games.
SORRY BUT SHE SHOULD NOT BE THE FACE OF ANYTHING. TOTAL BUTTERFACE.
great choice. she looks like a model so its only common sense fashion world loves her.
How come Blake Lively isn’t making the same money as Stewart? I’ll tell you why. It has nothing to do with talent. Both are mediocre. it’s who their agents are. In Hollywood the game is no longer who is the best looking and best talent, it’s who’s got the best agent, pr, manager, mentor, etc…. they are the one’s actively looking for the deals. Is Lively the best choice for a campaign like Gucci? Heck no but guess what? her agent/manager/whatever hustled to get a fashion deal because that is what is needed to make the public think you are fashionable. He pitched her to Gucci and they bought it. And that’s what Blake wants her image to be, fashionable. never mind she has that clueless SoCal look about her but that’s what she wants the public to associate her with. Same about her “boyfirends”
Kristen has an agent who knows how to negotiate deals and salary and roles in up to the minute films. Being in top grossing movie like the Twilight franchise gives the agent the world at his feet. He has an incentive too, as agent he gets 10% of what she makes in what he’s negoitated.That includes all other things like fragrances and ad campaigns.
Who cares about Kristen Stewart? Good luck to her, but WTH is this sermon about?
@@Judsie:
the contract ended just now not then. and she wasn’t attending ANY dinner/presentation/fashion show since the time it happened (nearly a year). I know what i’m saying. i understand it’s easier and more enjoyable to you to call me a hater, but i wasn’t hating on blake, just establishing facts.
about alice dellal, it’s completely different. blake is always paying the nice girl image while dellal is playing the punkish brit girl. and that’s what karl was looking for : the rock chic. when blake was supposed to be the pristine girl and failed.
Again, Miss Mumbles
Happy for her! I think this suits her much better than Chanel.
she’s perfect for this brand! im a big fan of gucci! so thumbs up in getting blake lively as the new face but anyways i hope she gets more endorsement and make a new series with “JOE JONAS”, i think they should date.. i see them as a GORGEOUS pair someday,, and make wonderful babies instead of dating Hollywood stars, she’s better with a POP STAR.. so Joe will not date Cheap actresses like Ashley Greene etc.
Congrats to GUCCI
@judsie:
her alleged ‘failure’ to be the pristine girl (laughable considering how she always plays up the sex bomb image) probably had less to do with it and more to do with the fact that the year + 6 mnth long contract had simply come to an end, as it happens in fashion. This is a phenomena not exclusive to Blake no matter what you tell yourself
Oh and she attended the Pedro Almovador dinner as a guest of Karl L in October/November, so much for that arguement. And she has not appeared in ANY fashion/red carpet event in a while, no Paris Fashion Week, no Met Gala, no premieres or award show in several months, just stuff for Jason Wu. But I guess that’s a Chanel conspiracy too
I’m confused, besides her 5’10” body, I don’t understand why people think she’s some profound and stunning beauty? She has a very average, pretty face. That’s it, nothing meant for high fashion adds.
There are plenty of talented, gorgeous, women in this industry to be chosen. Including actresses and models. And yet, Blake gets the job.
Hm. I don’t find her truly beautiful but she is very, very pretty and she definitely has charisma. She reminds me a lot of Carolyn Bessette Kennedy for some reason. But if I were running Chanel or Gucci, I would want Eva Green. Now she is high-fashion beautiful.
The current Gucci fragrances pretty much suck, they hope Blake will bring them some money but I really doubt.
how does one get such pronounced nasolabial folds at that age?! she’s not even 25 yet.
Go ahead and slam me but I predict a Oscar nomination for her role in the movie Savages!
I still dont get the appeal. Yeah, she’s tall and blonde, but just not even pretty to me. All the surgery didnt help. I just think she’s kind of plain looking.
@tinkerbell: That’s not the issue here….she just cannot act very well.
No range, same thing every time.
Horrible choice. And what fashion sense she always looks over styled on the red carpet. Also regarding the Chanel contract, it was just for their Mademoiselle line of handbags, she wasn’t representing the whole brand. Even Karl isn’t that dumb!
I keep getting the feeling that Blake wants to be Californian Gwyneth Paltrow, what with her shift towards a more wholesome image, apparent domestication and sudden downplaying of her image. Like she’s hoping the general public will forget who she used to be and accept her new and improved Blake DeLux.
YAY!
@sweetness: Kristen Stewart is not highest paid actress, sge is highest earning actress this specific year. Big difference. She launched 3 movies and got money for hard work.. And great for Blake to get this contract, she seems very lovely girl, camera loves her.
90% of the comments about this woman, who none of us know personally are so negative. She is 24 yrs old and earns in a year more money than 10 average workers will not earn in a lifetime. She is a working girl who is talented enough to get hired in TV and movies roles, She has been on the cover of every major magazine, has access to the best designers in the world and endorses products. She has topped mens “100 sexy list” for yrs. , she was on Times list of influential and she is in love. Your opinon is important to you, but it is “FOOLISH” to think if you had the opportunity she has, YOU would turn it down!! God bless her
Well, I just can’t believe this. I just keep reading the abnoxious comments about her. The girl has class, beauty and knows how to get what she wants. I simply can not understand these haters. If you REALLY can’t stand this girl you should just f*** out of this page and live this girl alone.
I like her. She’s strong, charming and it’s not really important if she’s dating and A-lister. Maybe she really likes him, maybe not, it her life. She knows what’s best for her and her future. ;)
Girls, cool it. I hate to break the news to you but the French fashion blogs adore her and think she is fantastic, a real fashion icon. The term most often used is ‘ravissante’*, ravishing. The Chanel ads are truly great. Check the Chanel Mademoiselle bags site and see for yourself. Louboutin would not send her the entire collection of his shoes if he thought that she did not do justice to his creations. One last thing: I like her make-up. It is never overdone and awfully shiny as it seems the norm with HW actresses.
@ex nihilo: I thought maybe it’s the two nose jobs she’s had but then I looked at old pics and she’s always had them. She looks so much older than her age. If I say late twenties I’m being generous.
Go Blake!
The ranting, cussing, lieing and slandering after 3 years is stil virulent but sadly for them ineffective. Haters to the left and into the sea.
Good for her. But truthfully, I don’t really find her stunningly beautiful. Very attractive but not someone I would want to emulate in a fashion sense,
First Chanel and now Gucci. The big names really know a beautiful face and articulate speaker for their brands. LOL – the haters. Probably the jealous z-catalogue model hating and obsessing over beautiful Blake? Maybe… (side grin and chuckle)
didn’t they learn from Chanel that Blake is bad for business?
I don’t know why,but I hate her..
I don’t hate her but I do think she is overrated. She is very pretty in an accessible way. Great body but not a great face….she looks like she’s in her 30′s…not good when she is in her early 20′s. Hopefully she will do well for the brand.
Leaving Chanel for Gucci is a very dumb move , whatever the amount of money is , it’s not like she need it anyway . And stop hating on people who succeed , get your ass where YOU want it to be , she’s a very beautiful and talented actress if you’d see her work beside Gossip Girl you’d see it . The Savages by Oliver Stone with Salma Hayek is coming!
HOW does this girl get work? She’s so boring.