Blake Lively: Gucci's Newest Face!

Blake Lively has just been named the new face of the new Gucci fragrance Gucci Première!

“Gucci is a staple. It is a brand I have always looked up to because to me it represents strength,” the 24-year-old actress told WWD. “In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance. I couldn’t be more proud to be working with Gucci and its heart, Frida.”

“Although she’s young, she’s also very determined, and I liked this spirit,” Frida Giannini, creative director of Gucci, added. “She knows how to be a diva in the right sense, with an aspirational glamour.”

Look out for Gucci Première set to hit stores in the U.K. in late July and worldwide in September.