Nicole Richie: Macy's Impulse Only Celebration!

Nicole Richie celebrates her Fall 2012 Limited Edition Collection, Nicole Richie for Impulse Only at Macy’s on Wednesday (July 11) in New York City.

The 30-year-old fashion designer was joined by some of her pals including fellow designer Charlotte Ronson.

PHOTOS: Check out the latest pics of Nicole Richie

“Macy’s is the epitome of American fashion,” Nicole previously said of her collaboration in a statement. “Their iconic stamp on the world of retail has not only touched the lives of consumers, but has also become a significant part of pop culture. I am thrilled to have this opportunity to work with Macy’s and create a collection that channels the individual artist in all of us.”

10+ pictures inside of Nicole Richie celebrating her new collection…