Ian Somerhalder & Nina Dobrev: The CW's New Tagline is 'TV Now'
“One of the things that we kept hearing was that this is a generation of people who say, ‘I know what I want, when I want it, how I want it, and I want it now,’” CW executive vp marketing and digital programs Rick Haskins told THR.
New on-air and online spots tying in the new tagline will feature The CW’s new fall shows, including Arrow, Emily Owens, M.D. and Beauty and the Beast.
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