Nicole Richie: 'Nicole' Launch at Macy's!

Nicole Richie is all smiles as she arrives at her Nicole fragrance launch held at Macy’s Glendale Galleria on Wednesday (August 29) in Glendale, Calif.

“TONIGHT! I’ll be at Macy’s in Glendale to celebrate the launch of my new fragrance, Nicole!,” the 30-year-old fashion designer wrote on her Twitter account. “It’s gonna be a rager!… well, a rager at 6pm.”

PHOTOS: Check out the latest pics of Nicole Richie

Nicole will also launch her new limited edition collection for Macy’s Impulse at the Orpheum Theater downtown at 8 p.m. on Friday (September 7)!

FYI: Nicole is wearing an Alberta Ferretti dress.

10+ pictures inside of Nicole Richie at her Nicole fragrance launch…