Jennifer Aniston: Living Proof Spokeswoman & Investor!
Jennifer Aniston has teamed up with hair care brand Living Proof to be the company’s new spokeswoman and an equity partner!
The 43-year-old actress is expected to have “input into new products, package design and other business areas in exchange for her equity stake, which they declined to quantify but called ‘meaningful,’” according to the Wall Street Journal.
“We believe that beauty and brains are the best formula. She represents everything we represent as a brand,” CEO Jill Beraud said.
Jennifer said she tried the product out with her hairdresser Chris McMillan and tested Living Proof‘s frizz-fighting powers while shooting We’re The Millers in North Carolina in “100% humidity”. The end result was that the No Frizz cream left her with “great curls”.
“You want to be part of something that’s exciting and authentic. You can’t get more interesting than these scientists,” Jen said of joining forces with the company, which is making waves for its true scientific approach.
WHAT DO YOU THINK of Jennifer Aniston’s new partnership with Living Proof?