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Justin Bieber: adidas NEO's Global Style Icon!

Justin Bieber: adidas NEO's Global Style Icon!

Justin Bieber has been appointed the new global style icon of adidas NEO!

The 18-year-old singer has forged a two year partnership with the fashion brand and will front NEO’s seasonal campaigns under its “Live Your Style” positioning.

“I found a real connection with NEO because it is about fashion, freedom and being true to who you are. With my new album, Believe, I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too,” Justin said.


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