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Justin Bieber: adidas NEO's Global Style Icon!

Justin Bieber: adidas NEO's Global Style Icon!

Justin Bieber has been appointed the new global style icon of adidas NEO!

The 18-year-old singer has forged a two year partnership with the fashion brand and will front NEO‘s seasonal campaigns under its “Live Your Style” positioning.

“I found a real connection with NEO because it is about fashion, freedom and being true to who you are. With my new album, Believe, I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too,” Justin said.

Justin Bieber Announces adidas NEO Contest
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Photos: adidas NEO
Posted to: Justin Bieber

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  • refter

    But Justin Bieber has no style! He needs a stylist! One that will dress like a regular kid…not a black rapper wannabe

  • woohoo

    all i ever see is a girl with a short haircut dressed in boys clothing

  • canmva9

    @woohoo: All I see is your butchering of the English language.

  • try again

    GLOBAL STYLE ICON?!? Are you freaking kidding me…?

  • J.B.

    well I think Adidas has lost all credibility now.

  • samsam

    aww what a pretty little girl…i mean boy…wait wtf? LOL

  • thighmegatampon

    Hideous jacket

  • ali

    this kid always looks like an idiot. no there, there.

  • Meh

    I am a loyal fans to Adidas. But now they use him to endorse their product? I am so disappointed. There are other singers are more suitable to endorse. Ask Bieber go back to Macy sell his fragrance, instead!

  • Sam Jackson

    hmm… interesting. I am not a huge fan of his work, but I do actually feel bad for him. The fame at his age would be tough, plus yet more damaging footage of him that was recently released must hurt both him and his career. I saw the tape at

  • Sam Jackson
  • Terry

    Awesome find!! Bieber has a cute butt!

    @Sam Jackson:

  • http://facebook jodie addison

    i have all ways love u justin and i was the first person to meet and im ur number 1 fan love yaaa xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx