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Katie Holmes: Alterna Haircare's Newest Face!

Katie Holmes: Alterna Haircare's Newest Face!

Katie Holmes has just signed on as the newest face and co-owner for Alterna Haircare, according to WWD!

“I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens,” the 34-year-old actress said in a statement. “It’s good for my hair and good for the earth, so I feel good using it.”

“When it comes to hair, great style should be sustainable,” Katie added. “Using the right products means you don’t have to work as hard to look and feel your best.”

In addition to Alterna, Katie is also the face for Bobby Brown cosmetics.

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66 Responses to “Katie Holmes: Alterna Haircare's Newest Face!”

Pages: [1] 2 3 » Show All

  1. 1
    LOL Says:

    Props to photoshop.

  2. 2
    POLO Says:

    Photoshopped!!!!!!!!! We all have seen what her hair really looks like from the previous posts. It looks NASTY!!!!!!!!!

  3. 3
    Andie Says:

    Good photoshop they did on her.Her real hair always seems to be dirty and messy.And nice makeup too…her real face is ugly and old without makeup.
    Photoshop really did miracles…even her face is different.she’s not that pretty is real

  4. 4
    Rocky Says:

    Good for her! Anything that helps the enviornment is good for me. Will give it a try.

  5. 5
    Amelia Says:

    Photoshopped? She had hairdressers getting her hair to look good, and she’s had highlights put in as well. so I can believe it’s her hair. Why does the woman have to have her hair this way when she’s out in the street?

  6. 6
    Amelia Says:


    Have you seen her in ‘real’ life?

  7. 7
    Terri Says:

    Hello Photoshop

  8. 8
    Andie Says:

    @Amelia: Just look at her pics with few and/or no make up,from other post and sites…you will see how her hair and her face really are.Those photos were real.,not photoshopped,but this photo above was photoshopped,just like all the magazines covers photos.:)
    Ah,and most celebrities don’t use the products they are paid to pretend they use(oops,support).There is a chance that she doesn’t use this product too.:)

  9. 9
    Aimee Says:

    So, her new career seems to be doing endorsements for products we’ve barely heard of and won’t ever use.

  10. 10
    :) Says:

    lol. isn’t that ironic? that woman can’t even brush her hair!

  11. 11
    ugh Says:

    Thought that was Lana as I scrolled down

  12. 12
    Kylie Says:

    She’s going the Jen Aniston route of endorsements over acting. Whatever pays the bills. It’s not like she’s a bankable star.

  13. 13
    SJP Says:

    I just love it when a singer or actress appears in 20 endorsement deals each year but doesn’t appear in a movie or release an album.

    Let’s not pretend she needs this ‘job’ to feed Suri.

  14. 14
    yeahit'strue Says:

    Doesn’t look like her at all.

  15. 15

    So why is the beauty industry so popular with actresses? “It’s absolutely the new twilight career of fading stars,” Jo Piazza, the author of ‘Celebrity, Inc.: How Famous People Make Money’, told us. “While they used to be put out to pasture in the theatre, that has become a young woman’s game.” Ouch.

    But don’t feel too sorry for them. “Working with beauty brands allows them to continue to feel glamorous and relevant and is also more lucrative than the movie offers they get once they are past their prime,” Piazza said. “A past-her-prime actress may only get $2 million a movie, [but] she can make $5 million from a beauty line.” Seems like a much better alternative than hitting the theater six nights a week and being paid a pittance.

    Double OUCH!!

  16. 16

    “An Alterna spokesperson told WWD that they saw a parallel to their company in Katie Holmes, saying, “Like her, this is a brand that has been VERY MUCH AROUND, but hiding in plain sight.” It also probably doesn’t hurt that she used to be married to one of the biggest stars in the world, and is a paparazzi staple thanks to that marriage and her stylish daughter, Suri.”

    ***Emphasis mine

  17. 17
    Pat Says:

    I’ve always thought that Katie’s singing is underrated like Marilyn’s was. I hope she’ll take the time to work on a CD and go on tour. It will be a sell out!

  18. 18
    Mark Says:

    Remember when she was dancing with the black eyed pes?
    She was doing okay until she broke out with tire white girl moves. Shimmy? Really? Btw, did she and fergie kiss off stage?

  19. 19
    geeza louisa Says:

    It says not only is she the face of Alterna Haircare, but a co-owner…which explains why she is the face of Alterna. And it must mean she had money to invest in the company. And Jared I sincerely doubt that she “has just signed on” with Alterna as deals like this take months and doing the ad must have taken more than a week. Hopefully this means Katie will quit appearing with dirty, stringy hair. I don’t mind the gray (which they obviously either airbrushed out or else she dyed her hair for the ads), but when you see her with her hair bundled in a top not, obviously dirty, greasy etc….well it would not make me want to buy Alterna. But then this is a woman who owns and is pushing a fashion line–and frequently steps out looking like a mess and not a hot mess so hopes she will adhere to basic cleanliness for her hair are probably futile…but one can hope!

  20. 20
    odin Says:

    @geeza louisa: Katie’s hair looks beautiful and healthy, and I am sure that she is using all the products she endorsed. Remember her cloth line she advertised, she is daily dressed with them?
    Katie is a hot and successful lady and I heard that Tom wears a wig, it is all over the internet, is it true?

  21. 21
    Rich Says:

    @odin: OMG, Tom wears a toupee, an Alterna Haircare brand? I want to buy one and I don’t care if Katie is a co-owner, the wig looks so damn good you can’t even tell Tom’s wearing one.

  22. 22
    Katie Rocks! Says:

    @ Pat, I agree. Remember how the crowd when crazy when she sang this?
    She definitely has “it”

  23. 23
    Sincerely concerned Says:

    Unfortunately she’s too old or Tom did a real # on her. U tube her doing whatever Lola wants!!!

  24. 24
    annie Says:

    geeza louisa adores NK, she comes here to bag KH.
    I think most people agree that Katie has nice hair, and especially nice when it’s done.
    a nice little love affair is around the corner, so is sucess.

  25. 25
    Sincerely concerned Says:

    @annie: I hope so because despite her snootiness, I REALLY think she means well. Besides, how the he double hockey sticks does anyone expect her to survive in “that world”. For that reason, I say “go Katie!”

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