Katie Holmes: Alterna Haircare's Newest Face!

Katie Holmes has just signed on as the newest face and co-owner for Alterna Haircare, according to WWD!

“I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens,” the 34-year-old actress said in a statement. “It’s good for my hair and good for the earth, so I feel good using it.”

“When it comes to hair, great style should be sustainable,” Katie added. “Using the right products means you don’t have to work as hard to look and feel your best.”

In addition to Alterna, Katie is also the face for Bobby Brown cosmetics.

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