Taylor Swift: Diet Coke Deal Finalized, Video Blog Released!
Taylor Swift holds up a can of Diet Coke in a new video blog she released to officially announce her deal with the soda brand.
“I wanted to share some news with you, because we’re finally making it official with one of the great loves of my life…Diet Coke,” the 23-year-old singer said in the video.
Taylor will be the centerpiece of Diet Coke’s Stay Extraordinary campaign and will be featured in all key marketing efforts for the brand – including advertising, retail activation, experiential and more.
“I’ve said for years that Diet Coke just ‘gets me’ and my lifestyle. I’m so excited about our new partnership,” Taylor said in a statement.
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Taylor Swift Talks Diet Coke Deal