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Taylor Swift: Diet Coke Deal Finalized, Video Blog Released!

Taylor Swift: Diet Coke Deal Finalized, Video Blog Released!

Taylor Swift holds up a can of Diet Coke in a new video blog she released to officially announce her deal with the soda brand.

“I wanted to share some news with you, because we’re finally making it official with one of the great loves of my life…Diet Coke,” the 23-year-old singer said in the video.

Taylor will be the centerpiece of Diet Coke’s Stay Extraordinary campaign and will be featured in all key marketing efforts for the brand – including advertising, retail activation, experiential and more.

“I’ve said for years that Diet Coke just ‘gets me’ and my lifestyle. I’m so excited about our new partnership,” Taylor said in a statement.

WHAT DO YOU THINK of Taylor Swift partnering with Diet Coke?


Taylor Swift Talks Diet Coke Deal
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48 Comments

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# 1

When this deal is over, will she write a song about how Diet Coke broke her heart?

# 2

When are her publicists going to learn that less is more?! She’s so “overexposed” right now that she’s become a cliche.

# 3

She’s as fake as the taste of Diet Coke so it’s a match made in fake heaven

# 4

Does she have to be everywhere all the time?

I honestly think she’s far too over-exposed.

# 5

Diet Coke. DIET. She should go out and look for a McDonalds endorsement because that girl needs to eat some double cheeseburgers.

# 6

please go away taylor…

# 7

that is just embarrassing.

# 8
LooseLipz @ 01/28/2013 at 5:59 pm

Wow, what a terribly wrong endorsement for both diet Coke and Taylor. Who are they trying to win over? Young kids now? To drink their fake cancer creating **** drink? So beyond bad. And who advised Taylor to agree to this ? Money hungry jerks that are her management.
She’s stupid, truly. Everything you endorse reflects what you believe in. Next it will be fur coats.

# 9
Dave Franco @ 01/28/2013 at 6:02 pm

In other words: SHOW ME THE MONEY! I hate when celebs advertise products, such a blatant attempt to to make more money. How much money do you really need?

Justin Bieber faces assault charges for using a Nerf Gun. OMB this bad boy felon is way out of control. How many casualties were there? Who gave him the gun? Who taught him how to use a gun? I bet BFF Taylor Swift did. Will Taylor write a song about boy toy Justin? Will he go to jail? As further punishment I hope the courts force him to date Selena Gomez? If they do this, I guarantee you he will never, ever, ever break the law again. I guess he is now officially a red neck. Next thing you know he will be hosting and appearing on Duck Commander? Why doesn’t he just join the NRA and be done with it. So much for Canada’s gun laws, they are now no better than the good old US of A.

so much BS @ 01/28/2013 at 6:06 pm

“This partnership is gonna include so much fun things… I can’t wait to begin all this and I think it’s going to be an extraordinary ride”
LOL
She sounds as if she’s talking about some new artistic work of hers not coke ads… yeah $$$ is so much fun!!!
Kate Bosworth and Rachel Bilson’s “artistic commercials” 2.0

“Diet coke just gets me”=>>>> LOL. Do they (does she) really think the public is stupid enough to buy this statement? Why don’t some celebrities just make the advert instead of releasing an obsolete statement?? I would definitely do the same, sign the deal, but would never release a statement on how extraordinary the brand I am advertising is, cause at the end of the day we all know that it’s a win win situation for both sides involved money-wise.

Dave Franco @ 01/28/2013 at 6:25 pm

In other words: SHOW ME THE MONEY! I hate when celebs endorse products. How much money do you really need?

Btw, Diet Coke does suck.

shes said before she doesnt diet, that shes naturally thin so who is she tryna fool with this ‘it gets me bs’ just get your money taylor and save the act ugh

@Anna:

“a match made in fake heaven” lolololol

Diet Coke or any diet sodas aren’t exactly healthy like most people think they are, artificial sweeteners along with other ingredients used have negative long term side effects. I don’t think Swifty should’ve taken this deal, but then again it’s always about making as much $$$ as you can. Great business decision, health wise not so much.

She probably does not drink it herself but is willing to push it to young people for the millions she will get. Diet or regular it is still a very unhealthy choice of a drink especially for young people. Taylor is such a fake.

I wouldn’t think Taylor needs diet anything or more money. Hope she really does like diet coke though and it’s not fake.

Artificial sweeteners are even worse for you than corn syrup. Avoid it at all costs. Drink coconut water instead.

Well I guess now I gotta start buying diet instead of regular. Not

@Sam: Celebs are always seen with diet coke.. what’s so hard to believe? That stuff is good and they know it

How annoying. Diet coke isn’t even good for people and this phony s k a n k is going to shove it down young people’s throats. At least promote something healthy to our youth :/

she looks really different here. not in a good way. i don’t know if it’s the lighting or bad makeup but close up, she doesn’t look as ‘barbie’ like. it’s weird…

Diet coke and many other drinks have aspartame in it. IT’S POISON.

So sick of her. Please go away!!!!

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