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Dodge Ram's Farmers: Super Bowl Commercial 2013 (Video)

Dodge Ram's Farmers: Super Bowl Commercial 2013 (Video)

One of the longer commercials we saw during the 2013 Super Bowl on Sunday (February 3) was the two-minute spot for the Dodge Ram Trucks.

“And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer,” the late conservative radio broadcaster Paul Harvey says in the clip.

“God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer,” the narrator continued.


Dodge Ram’s Farmers: Super Bowl Commercial 2013 (Video)

Click inside to read the rest of the transcript from the commercial…

God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.” So God made the farmer.

God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”

It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. “So God made a farmer.”

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153 Comments

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# 1

I am DYING to know how much they paid for 2 full minutes on the super bowl. I thought the message was great, but it got boring.

# 2

That wasn’t just a narrator. That was Paul Harvey. Big difference.

# 3

I really thought it was some trailer for some horror film were zombies come and attack. Really nice idea, got my attention though.

# 4

My favorite ad, by far

# 5

I loved it.

For lack of words.. It made me proud. Really did.

# 6
John Walker @ 02/03/2013 at 10:32 pm

This was by far the best commercial I have seen in ages. Paul Harvey’s commentary with powerful images of Americana. Simple, Pure, Art! It is something everyone in media aspires to achieve. Form meets function in concept and execution. Magnificent!

# 7
GirlNamedJake @ 02/03/2013 at 10:33 pm

“The Narrator”? Seriously? Do a little bit of homework on Paul Harvey before you reduce him to “the narrator”, please. It just makes you look bad, or very young.

# 8

Loved the God made a farmer commercial.

# 9

Excellent theme and moving tribute

Best Ad by Far!

PreppyJennie @ 02/03/2013 at 10:45 pm

I loved it !!

I found it pandering, patronizing. And we’re farmers. Also, it’s a youtube ripoff.

Chemistry can make lesser teams great, just as it did with the Dodge commercial. Using Harvey was huge, and they win the night!

Fantastic, and Inormally hate commercials. REAL FAMILY farmers deserve our respect and thanks. BUY FROM YOUR LOCAL FARMER!!!

I was STUNNED, I was born and grew up on a Farm……. I didn’t think anyone else knew,,, A winner HANDS DOWN !!! WOW…..

Please get your facts straight before posting. Not to take away from the great idea behind the commercial, this was NOT a Dodge commercial — it was a RAM Trucks commercial. RAM Trucks has been its own brand for 3 years and the Dodge brand has no part in the creation of these trucks anymore. So, to set it straight, Dodge Ram Trucks don’t exist anymore.

Not all Farmers are Caucasian!! Dodge forgot about diversity.

This is what this country needs. More great commercials about American Pride and American produces. I hope it gets people thinking about buying American.

ok RAM forgot about diversity

Jeff Henshaw @ 02/03/2013 at 11:06 pm

Your Welcome. From Grandpa to Dad to Me we are farmers

Pspaughtamus @ 02/03/2013 at 11:08 pm

In addition to the laughable way you reduced the venerable Paul Harvey to “the narrator”, you made at least one error in transcription. Didn’t you bother to actually watch the commercial? His name was at the very beginning.

As for the commercial, I liked it, but I come from a long line of farmers.

@cc: I think you need to watch the commercial again.

My favorite commercial of the night … it got my attention thats for sure so a BIG thank you to all the farmers out there …The truck just a prop in a very heart felt message if you ask me …well done Dodge

If this commercial got boring… you have no ties to farming in this country… and you are NOT an American!!!!!!!!!! BEST SUPER BOWL COMMERCIAL EVER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

What is one thing that the world cannot live without?? FOOD…thanks to the American Farmer. Kudos to Ram to give credit to the Farmer. This is by far the best commercial of the night…maybe the whole year!! Let’s not forget the farmer and who created him/her!! God bless America…and it’s farmers!! Think about where your next bite comes from and also who to thank…God and the American farmer.

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