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Adam Levine: Fragrance Launch Event!

Adam Levine: Fragrance Launch Event!

Adam Levine attends the launch of his signature fragrance on Wednesday (February 6) at the Premiere Fragrance Installation in Los Angeles.

The 33-year-old Maroon 5 singer’s new scent will hit Macy’s stores later this month. He recently chatted with WWD about the process of making the product.

“I didn’t want it to be another bulls–t celebrity fragrance that I was hocking, that I didn’t believe in,” Adam said. “At the end of the day, I can definitely say I wanted to change the perception of that. On paper, I’m not a fan of the [genre], but I got excited having conversations with ID Perfumes.”

“I wanted to do something understated and elegant — something that people I revere in that world, like Tom Ford, would do, and something I’d be attracted to,” Adam added. “I like basic fragrances. I didn’t want to smell like a department store. And there’s an intimacy level that you have to think about. You don’t really want someone to smell you unless they’re really close to you.”

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Credit: Christopher Polk; Photos: Getty
Posted to: Adam Levine

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  • TWPUMPKIN

    Someone please shut this self absorbed loser up.

  • laly

    He looks good when he hides his awful tattoos.

  • DeeDee

    No matter what he says at the end of the day he’s like every other celebrity pushing their overpriced fragrance on someone.

  • Avery4

    When will people start noticing that the Voice “judges” are the only people getting successful from being on that show? Winning on the Voice means nothing. The winners go on to do absolutely nothing. They disappear fast.

  • Kyle

    I can’t help but hate men who spend their time making ridiculous amounts of money and banging VS angels, but hey, that’s just me. Seems like a decent guy really, and probably not as douchey as he appears to the public.

  • DeeDee

    If he doesn’t want his fragrance to smell like a department store then maybe he shouldn’t have accepted the offer for it to be in one of the big name *cough* department stores .

  • :)

    Although, this guy gives off a very douchey vibe and appearance in interviews and such, he is easy on the eyes. I hate to admit. I wonder if he’s as much as a douche as he appears or if it’s all an act.

  • Tim

    @Avery4:
    christina aguilera’s album and singles both flopped after the voice

  • Shevine is real

    I will buy his fragrance and I am sure Blake also buying one for himself too! omg dam looks so sexy and so skinny here Love you so much!

  • http://twitter marle06

    is behati prinsloo around again during his fragrance launch event? that girl always cling on him wherever he go…she so scared to not be around him.

  • Sara

    bee is no where to be found. not in his bed oh wait that’s someone else bed. looks like she’s been trashed. probably reading this post wondering what to do.

  • http://twitter marle06

    @Sara: maybe she’s waiting for him in his car.lol…she will never get rid of him no matter what. poor girl! she should pay more attention to her modeling career

  • Sara

    @marle06: phototog friend said the girl from last week was there tonight. later came with friend.

  • Clarabella

    $$$$$$$$

  • michelle

    @Sara: First Anne, now poor Bee. Does this man have an respect for women?

  • Mix-Girl

    HOW UNIQUE A FRAGRANCE, JUST GOES TO SHOW YOU THESE PEOPLE JUST WANT ALL UR MONEY AND THE STUPID ONES WILL BEND OVER AND GIVE IT UP ! !

  • http://twitter marle06

    @Sara: ahm, sorry i dont understand what u mean :(

  • eve

    What an asshole! Now he is comparing himself to Tom Ford, he wishes he had the same class; even if he lived 100 years he would never have it.

  • jaycee

    @Sara: the same girl was at the fragrance event? Were they spotted together at all?

  • Emily

    Looks to me like he came alone. That is too bad :-). Anyway im gonna support him, he’s an @$$ hole but he’s my @$$ hole. A woman can always use new perfume. Im just hoping from this pic he kicked Behati and that pig to the curb. Besides in what relationship do you not bring your gf to an event like this. Its all about celebrating his accomplishments. Very unusual indeed

  • Anne

    Behati is in NYC as it is fashion week.

  • Christina

    @Anne: No matter what week it is, your going to support your boyfriend and as clingy as she is, she would have been there. Hopefully this means that she is starting to move out of his life for good.

    @sara, where is your proof, we want pictures of this girl not just the story or give us more information about this girl.

  • Christina

    @Emily: I’m going to support him as well, I’m a fan, no matter how douchy or ego manic he can come across. We truly don’t actually know the guy so we don’t know if he is truly that away in real life. To me he seems to be funny and caring in some articles I have read.

  • Elisa

    Can’t stand this A**hole. He was HORRIBLE on SNL!!

  • Emily

    He’s an a $$ yes but you gotta admit it makes you chuckle a bit. He’s gorgeous and smart. I respect any man who stands up for what they believe in. And I agree. Adam Is more famous than her so 1. She should bethere supporting him and fashion week is just a flight away no excuses. You mean to tell me now she is soooooooo busy

  • Avery4

    Tim, Christina sang on the hit song “Moves like Jagger” with Adam and Blake Shelton is being treated like he’s superstar winning big awards for nothing other than being on the Voice. The Voice winners don’t have any success at all.

  • Emily

    This may not be a nice thing to say but I hope Anne whoops Behatis a $$ at fashion week. Im not talking about no slap im talking bout Bad Girls Club edition LMAO. I think she deserves it.

  • Christina

    @Emily: Agreeable, she is always around adam, what makes this week any different. It’s just a short flight away and its not like she has to spend the entire week with him, she should of been there to support him on his launch. We will see if she is around for the grammys this sunday!

  • intrigued

    Maybe he didn’t want her at the launch. She is kind of embarrassing.

  • Emily

    Im guessing by the way she dresses we can only imagine he didnt want her there.. Look if we talk about it imagine what people in the industry have to say. Shes at fashion week dressing like she’s going to a kiss concert wtf o_O…

  • sara

    @jaycee: yes the same girl. still don’t know who she is. she’s not a model. i described her and he said it was her,

  • Christina

    @sara: who said it was her? Adam?

    @intrigued and @emily I have to agree, she dresses horrible, I wouldn’t want her at my launch party and for her to be at fashion week, I hope someone else dresses her, or she’ll look like the laughing stock that she is.

  • just sayin’

    So there are guys out there who actually want to smell like this tw*t?

  • Emily

    @just sayin’: the answer to your question would be a solom HELL YES!!

  • Unknown

    First if all if someone is going to post anything about Adam. Make sure A. You have proof and B. Know what the hell you are talking about before posting anything.

    The girl that Adam has been seen with is his lil Cousin from D.C. she has moved there recently to LA to attend school.

    And yes it has been over with Adam and Behati for about 2 weeks close to three now. Adam is disappointed in love again. Which is Karma kind of kicking him. He needs to stay single for a bit and get himself together.
    He did not cheat or be mean to Behati, it didn’t work out for obvious reasons. She smoothered him, and also he pig is a perfect gift for someone with her nasty habits. Adam is a slob but he ain’t nasty.

  • sara

    @Christina: the phototog guy. you guys are smart so you can find him.

  • sara

    i have my sources sweetie.

  • sara

    three weeks ummm

  • Anne

    @Unknown: But Behati was at Adam’s taping of SNL. They were photographed together that night…

  • sara

    @Unknown: hey i know people & i don’t think it’s the cousin. who is this cousin?

  • Emily

    I heard about the cousin, same cousin Adam got in justin beibers @$$ about because he was trying to holla at, at there yoga session. Idk about the Adam and behati breaking up part @unknown. Not when behati was making herself known at the snl taping and Jessie still communicates with her

  • me not you

    No REAL rock star has a FRAGRANCE! That’s a move you take when you know you don’t have much of a career left. Such a twit this guy is.

  • me not you

    @Shevine is real: @Kyle:

    Actually, the fact that he feigns outrage over Hollywood putting pressure on women to feel thin and THEN doesn’t even date REAL women, only models, says quite a bit about his character. Or lack of.

  • Unknown

    @sara: and ur point is? I have sources too. And my sources are actual guests at the party and not some half ass party photgrapher. My sources are actual people who know Adam personally or xomeone close to him or the women he dates

    Wow you have sources and u know nothing about lil Ashleigh Noah. Do you even know anyone. There was a million women that are friends at the event and Adam right now isn’t interested in dating. Which is a good thing. Just because he is seen with a female or holding their hand doesn’t make them dating or screwing around. Ashleigh is actually living at Adams and Adams moms house. Since it is her brothers child and all. So you may have to rethink your sources a bit. Because he invited people he knows and yes a lot of them are in fact women. And a lot of them do hang all over Adam, because that’s the way he rolls. He loves the feeling of love especially from his friends. So ya might want to rethink your sources. And oh btw some of my other sources work in the fashion world and or the music and film biz too. So let’s see who’s sources are straight up. I know things about Anne which came out to be true and I said things about Behati which Adam doesn’t want out but at the same time he would drop the bomb if needed. Not that he is protecting her he knows it will make him look like a douche bag exbf slamming a cute lil model.

  • Unknown

    @Emily: Why do you think she was so chatty to all the fans and taking photos with them. More attention for her. She never took photos with her fans before Adam came along. She would say thank you and smile and go on. She didn’t even sign autographs before Adam was in her life.

  • Anne

    @Unknown: Interesting! Do tell! I work out at the same gym as Behati and she seems….eh. She’s super skinny IRL. Doesn’t seem like the brightest girl in the world but she is really pretty.

  • Unknown

    So that’s the lil Mutha F***er he was refering too. LOL makes sense now. Well it won’t happen Adam will cut his you know what off!! LOL Adam is ubber protective of anyone he cares about esp the women in his family. He is a sweetheart but he would take anyone apart when it comes to his family. @Emily:

  • Emily

    @unknown you seem to know a lot. Why aren’t you and Adam cool if you know a lot of his social circle. I would be his friend lol

  • Emily

    @unknown you saw you know things that Adam would drop the bomb on behati LMAO! !! I can’t imagine good or bad??? Im asking she seems like a sloar but who knows

  • Unknown

    Who says I don’t. I don’t do two things snitch on my sources or say exactly who iknow. That’s disrespectful. I just say what I feel ya need to know. Since he loves his fans so much and hates BS and rumors.

    BTW @Sara put your real name on her Z, and go back to your blog and be dillusional there. You’re a joke! @Emily:

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