Adam Levine: Fragrance Launch Event!

Adam Levine attends the launch of his signature fragrance on Wednesday (February 6) at the Premiere Fragrance Installation in Los Angeles.

The 33-year-old Maroon 5 singer’s new scent will hit Macy’s stores later this month. He recently chatted with WWD about the process of making the product.

“I didn’t want it to be another bulls–t celebrity fragrance that I was hocking, that I didn’t believe in,” Adam said. “At the end of the day, I can definitely say I wanted to change the perception of that. On paper, I’m not a fan of the [genre], but I got excited having conversations with ID Perfumes.”

“I wanted to do something understated and elegant – something that people I revere in that world, like Tom Ford, would do, and something I’d be attracted to,” Adam added. “I like basic fragrances. I didn’t want to smell like a department store. And there’s an intimacy level that you have to think about. You don’t really want someone to smell you unless they’re really close to you.”