Top Stories

Adam Levine: Fragrance Launch Event!

Adam Levine: Fragrance Launch Event!

Adam Levine attends the launch of his signature fragrance on Wednesday (February 6) at the Premiere Fragrance Installation in Los Angeles.

The 33-year-old Maroon 5 singer’s new scent will hit Macy’s stores later this month. He recently chatted with WWD about the process of making the product.

“I didn’t want it to be another bulls–t celebrity fragrance that I was hocking, that I didn’t believe in,” Adam said. “At the end of the day, I can definitely say I wanted to change the perception of that. On paper, I’m not a fan of the [genre], but I got excited having conversations with ID Perfumes.”

“I wanted to do something understated and elegant — something that people I revere in that world, like Tom Ford, would do, and something I’d be attracted to,” Adam added. “I like basic fragrances. I didn’t want to smell like a department store. And there’s an intimacy level that you have to think about. You don’t really want someone to smell you unless they’re really close to you.”

Like Just Jared on Facebook
adam levine fragrance launch event 01
adam levine fragrance launch event 02
adam levine fragrance launch event 03
adam levine fragrance launch event 04
adam levine fragrance launch event 05
adam levine fragrance launch event 06
adam levine fragrance launch event 07

JJ Links Around The Web

  • Read a recap for the latest episode of The Bachelor- US Weekly
  • Who is Lil Wayne taking when he leaves his record label?- TMZ
  • Porn star Mia Khalifa says Drake sent her Instagram messages- Gossip Cop
  • Ryan Beatty covers TLC's hit song 'Waterfalls' - Just Jared Jr
  • Chelsea Clinton shows off her post-baby body- Radar
  • Jane Fonda gives her honest thoughts on gender biased film studios- Huffington Post
  • Read a review for Johnny Depp's film Mortdecai- Lainey Gossip
  • Molly Shannon talks about her worst acting audition- The Hollywood Reporter

110 Responses to “Adam Levine: Fragrance Launch Event!”

  1. 1

    Someone please shut this self absorbed loser up.

  2. 2
    laly Says:

    He looks good when he hides his awful tattoos.

  3. 3
    DeeDee Says:

    No matter what he says at the end of the day he’s like every other celebrity pushing their overpriced fragrance on someone.

  4. 4
    Avery4 Says:

    When will people start noticing that the Voice “judges” are the only people getting successful from being on that show? Winning on the Voice means nothing. The winners go on to do absolutely nothing. They disappear fast.

  5. 5
    Kyle Says:

    I can’t help but hate men who spend their time making ridiculous amounts of money and banging VS angels, but hey, that’s just me. Seems like a decent guy really, and probably not as douchey as he appears to the public.

  6. 6
    DeeDee Says:

    If he doesn’t want his fragrance to smell like a department store then maybe he shouldn’t have accepted the offer for it to be in one of the big name *cough* department stores .

  7. 7
    :) Says:

    Although, this guy gives off a very douchey vibe and appearance in interviews and such, he is easy on the eyes. I hate to admit. I wonder if he’s as much as a douche as he appears or if it’s all an act.

  8. 8
    Tim Says:

    christina aguilera’s album and singles both flopped after the voice

  9. 9
    Shevine is real Says:

    I will buy his fragrance and I am sure Blake also buying one for himself too! omg dam looks so sexy and so skinny here Love you so much!

  10. 10
    marle06 Says:

    is behati prinsloo around again during his fragrance launch event? that girl always cling on him wherever he go…she so scared to not be around him.

  11. 11
    Sara Says:

    bee is no where to be found. not in his bed oh wait that’s someone else bed. looks like she’s been trashed. probably reading this post wondering what to do.

  12. 12
    marle06 Says:

    @Sara: maybe she’s waiting for him in his…she will never get rid of him no matter what. poor girl! she should pay more attention to her modeling career

  13. 13
    Sara Says:

    @marle06: phototog friend said the girl from last week was there tonight. later came with friend.

  14. 14
    Clarabella Says:


  15. 15
    michelle Says:

    @Sara: First Anne, now poor Bee. Does this man have an respect for women?

  16. 16
    Mix-Girl Says:


  17. 17
    marle06 Says:

    @Sara: ahm, sorry i dont understand what u mean :(

  18. 18
    eve Says:

    What an *******! Now he is comparing himself to Tom Ford, he wishes he had the same class; even if he lived 100 years he would never have it.

  19. 19
    jaycee Says:

    @Sara: the same girl was at the fragrance event? Were they spotted together at all?

  20. 20
    Emily Says:

    Looks to me like he came alone. That is too bad :-). Anyway im gonna support him, he’s an @$$ hole but he’s my @$$ hole. A woman can always use new perfume. Im just hoping from this pic he kicked Behati and that pig to the curb. Besides in what relationship do you not bring your gf to an event like this. Its all about celebrating his accomplishments. Very unusual indeed

  21. 21
    Anne Says:

    Behati is in NYC as it is fashion week.

  22. 22
    Christina Says:

    @Anne: No matter what week it is, your going to support your boyfriend and as clingy as she is, she would have been there. Hopefully this means that she is starting to move out of his life for good.

    @sara, where is your proof, we want pictures of this girl not just the story or give us more information about this girl.

  23. 23
    Christina Says:

    @Emily: I’m going to support him as well, I’m a fan, no matter how douchy or ego manic he can come across. We truly don’t actually know the guy so we don’t know if he is truly that away in real life. To me he seems to be funny and caring in some articles I have read.

  24. 24
    Elisa Says:

    Can’t stand this A**hole. He was HORRIBLE on SNL!!

  25. 25
    Emily Says:

    He’s an a $$ yes but you gotta admit it makes you chuckle a bit. He’s gorgeous and smart. I respect any man who stands up for what they believe in. And I agree. Adam Is more famous than her so 1. She should bethere supporting him and fashion week is just a flight away no excuses. You mean to tell me now she is soooooooo busy

  26. 26
    Avery4 Says:

    Tim, Christina sang on the hit song “Moves like Jagger” with Adam and Blake Shelton is being treated like he’s superstar winning big awards for nothing other than being on the Voice. The Voice winners don’t have any success at all.

  27. 27
    Emily Says:

    This may not be a nice thing to say but I hope Anne whoops Behatis a $$ at fashion week. Im not talking about no slap im talking bout Bad Girls Club edition LMAO. I think she deserves it.

  28. 28
    Christina Says:

    @Emily: Agreeable, she is always around adam, what makes this week any different. It’s just a short flight away and its not like she has to spend the entire week with him, she should of been there to support him on his launch. We will see if she is around for the grammys this sunday!

  29. 29
    intrigued Says:

    Maybe he didn’t want her at the launch. She is kind of embarrassing.

  30. 30
    Emily Says:

    Im guessing by the way she dresses we can only imagine he didnt want her there.. Look if we talk about it imagine what people in the industry have to say. Shes at fashion week dressing like she’s going to a kiss concert wtf o_O…

  31. 31
    sara Says:

    @jaycee: yes the same girl. still don’t know who she is. she’s not a model. i described her and he said it was her,

  32. 32
    Christina Says:

    @sara: who said it was her? Adam?

    @intrigued and @emily I have to agree, she dresses horrible, I wouldn’t want her at my launch party and for her to be at fashion week, I hope someone else dresses her, or she’ll look like the laughing stock that she is.

  33. 33
    just sayin' Says:

    So there are guys out there who actually want to smell like this tw*t?

  34. 34
    Emily Says:

    @just sayin’: the answer to your question would be a solom HELL YES!!

  35. 35
    Unknown Says:

    First if all if someone is going to post anything about Adam. Make sure A. You have proof and B. Know what the hell you are talking about before posting anything.

    The girl that Adam has been seen with is his lil Cousin from D.C. she has moved there recently to LA to attend school.

    And yes it has been over with Adam and Behati for about 2 weeks close to three now. Adam is disappointed in love again. Which is Karma kind of kicking him. He needs to stay single for a bit and get himself together.
    He did not cheat or be mean to Behati, it didn’t work out for obvious reasons. She smoothered him, and also he pig is a perfect gift for someone with her nasty habits. Adam is a slob but he ain’t nasty.

  36. 36
    sara Says:

    @Christina: the phototog guy. you guys are smart so you can find him.

  37. 37
    sara Says:

    i have my sources sweetie.

  38. 38
    sara Says:

    three weeks ummm

  39. 39
    Anne Says:

    @Unknown: But Behati was at Adam’s taping of SNL. They were photographed together that night…

  40. 40
    sara Says:

    @Unknown: hey i know people & i don’t think it’s the cousin. who is this cousin?

  41. 41
    Emily Says:

    I heard about the cousin, same cousin Adam got in justin beibers @$$ about because he was trying to holla at, at there yoga session. Idk about the Adam and behati breaking up part @unknown. Not when behati was making herself known at the snl taping and Jessie still communicates with her

  42. 42
    me not you Says:

    No REAL rock star has a FRAGRANCE! That’s a move you take when you know you don’t have much of a career left. Such a twit this guy is.

  43. 43
    me not you Says:

    @Shevine is real: @Kyle:

    Actually, the fact that he feigns outrage over Hollywood putting pressure on women to feel thin and THEN doesn’t even date REAL women, only models, says quite a bit about his character. Or lack of.

  44. 44
    Unknown Says:

    @sara: and ur point is? I have sources too. And my sources are actual guests at the party and not some half ass party photgrapher. My sources are actual people who know Adam personally or xomeone close to him or the women he dates

    Wow you have sources and u know nothing about lil Ashleigh Noah. Do you even know anyone. There was a million women that are friends at the event and Adam right now isn’t interested in dating. Which is a good thing. Just because he is seen with a female or holding their hand doesn’t make them dating or ******** around. Ashleigh is actually living at Adams and Adams moms house. Since it is her brothers child and all. So you may have to rethink your sources a bit. Because he invited people he knows and yes a lot of them are in fact women. And a lot of them do hang all over Adam, because that’s the way he rolls. He loves the feeling of love especially from his friends. So ya might want to rethink your sources. And oh btw some of my other sources work in the fashion world and or the music and film biz too. So let’s see who’s sources are straight up. I know things about Anne which came out to be true and I said things about Behati which Adam doesn’t want out but at the same time he would drop the bomb if needed. Not that he is protecting her he knows it will make him look like a douche bag exbf slamming a cute lil model.

  45. 45
    Unknown Says:

    @Emily: Why do you think she was so chatty to all the fans and taking photos with them. More attention for her. She never took photos with her fans before Adam came along. She would say thank you and smile and go on. She didn’t even sign autographs before Adam was in her life.

  46. 46
    Anne Says:

    @Unknown: Interesting! Do tell! I work out at the same gym as Behati and she seems….eh. She’s super skinny IRL. Doesn’t seem like the brightest girl in the world but she is really pretty.

  47. 47
    Unknown Says:

    So that’s the lil Mutha F***er he was refering too. LOL makes sense now. Well it won’t happen Adam will cut his you know what off!! LOL Adam is ubber protective of anyone he cares about esp the women in his family. He is a sweetheart but he would take anyone apart when it comes to his family. @Emily:

  48. 48
    Emily Says:

    @unknown you seem to know a lot. Why aren’t you and Adam cool if you know a lot of his social circle. I would be his friend lol

  49. 49
    Emily Says:

    @unknown you saw you know things that Adam would drop the bomb on behati LMAO! !! I can’t imagine good or bad??? Im asking she seems like a sloar but who knows

  50. 50
    Unknown Says:

    Who says I don’t. I don’t do two things snitch on my sources or say exactly who iknow. That’s disrespectful. I just say what I feel ya need to know. Since he loves his fans so much and hates BS and rumors.

    BTW @Sara put your real name on her Z, and go back to your blog and be dillusional there. You’re a joke! @Emily:

  51. 51
    Emily Says:

    Idk who z is I missed that whole memo. As far as the snitch thing goes I can respect that. :-)

  52. 52
    sara Says:

    @Unknown: adam would really like his **** put out by someone like you. if you were so close you wouldn’t be here! thanks for outing the cousin if that’s her name. who the hell is z????? Sara is my name!!!! maybe you should post your’s then adam would know which rat was ratting him out. if any of it’s true!!!!

  53. 53
    bliss Says:


    welcome back unknown your comments are always full of information i would love to learn one day about bee bad fact lol she always seems like a sweet girl but all good looking people have something to hidde

  54. 54
    Christina Says:

    Wow, I have missed alot since this morning. Glad unknown is back so we can get facts straight. I didn’t know that Adam and Behati have been over for 3 weeks. Still wondering why the hasn’t the media gotten on this, and why was she at the SNL taping? If they are done, THANK GOD! Adam needs to be single for a while and work on himself for a bit.

  55. 55
    KSB Says:

    @sara sorry girl (Unknown) sources always add up and her information is always useful. So this my dear is a loosing fight unless you have proof. Not saying your lying you just gotta have proof with us girls

  56. 56
    Christina Says:

    @KSB: Thank you, @sara has no proof and @unknown has been proven right before, so I’d listen to her more than @sara. Just wishing they would announce that to the public!!

  57. 57
    marley06 Says:

    @Christina: i dont think its true that adam and behati are over. behati will never want to get rid of him. she’s very much into him…but i agree with u, if the rumor is true, i will be one of the people who will feel happy about it. yeheeeey!

  58. 58
    KSB Says:

    If its true im gonna throw a going away party for her ass your all invited lol

  59. 59
    Christina Says:

    @marley06: I’m kind of wondering if its true. I mean she wasn’t there for his fragence launch, she won’t be with him for the grammy’s (he is taking his mom, how sweet) and they haven’t been seen together since the SNL so I’m starting to think that maybe they are over or at least at the beginning stages of getting over, which is praise on both ends. Hopefully she isn’t on tour with him, which I doubt his band mates will let that happen (they can’t bring their girls, neither can adam). So I’m crossing my fingers that JJ will post a Adam/ Behati split very soon……

  60. 60
    KSB Says:

    Christina you beat me to it lol I was gonna post Adam was taking his mom to the Grammys.

  61. 61
    Christina Says:

    @KSB: Sorry, but i was so excited Behati wasn’t going to be there, I had to share the good news!!

  62. 62
    KSB Says:

    @Christina: hahaha! !! Yup, and how is it NY fashion week but now she’s in Miami, WTF is she doing with herself. Maybe she’s getting some comfort from friends. Idk ugh! Adam be done with her plz. I want to see him either with a woman who has a lot going for herself or him just single.

  63. 63
    marley06 Says:

    @Christina: wow! really?he will be taking his mom with him on grammy’s. is that confirmed? im so happy :)… i will faint if behati will be there,lol.

  64. 64
    marley06 Says:

    @KSB: did u read this somewhere. made me feel excited if that’s true. im so tired seeing behati clinging on him everywhere he go.

  65. 65
    yum! Says:

    Adam is HOT!!!!

  66. 66
    KSB Says:

    @marley06: yes she posted a pic of her on some swing and hash tagged it Miami

  67. 67
    Lauralove Says:

    @KSB: He is the perfect man for a STRONG, SUCESSFUL and INDEPENDENT WOMAN who buys Romantic gifts at AthenaToysDotcom

  68. 68
    KSB Says:

    @Lauralove: what is that? ? Never heard of that site

  69. 69
    Anonymous Says:

    This is fascinating! More Adam relationship info please–love him!

  70. 70
    sara Says:

    That girl was at his thing tonight. Went and paid to see him. It was the same girl but her hair was different. I seen her behind the stage w/ others waiting.

  71. 71
    Debra Says:

    @Unknown: Thanks for your informations, you always have right info.

  72. 72
    Curious Says:

    @unknown: How old is his cousin? Is she just starting college or going to grad school?

  73. 73
    SharingIzCaring Says:

    @Unknown you say Adam is single but people who went to the fragrance launch say different. @Sara you have got to be delusional if you think we are going to believe you. You have no names no pictures and no credible sources. To me it looks like you just want to stir the pot. @ksb where are you getting your info from? You guys are obsessing over the wrong things. This is turning in to that whole they broke up rumor that proved EVERYONE wrong.

  74. 74
    KSB Says:

    @sharingiscaring anything I need to know I find on the internet anything I want to know I come on JJ. Any only Adam and Behati really know what’s going on in there relationship we are only speculators from the outside. And im sorry sweetie pictures tell a big story with these two. No they may not be broken up but that’s YET, and Adam is supposed to be in NYC today may behati will surface who knows

  75. 75
    bliss Says:


    behati is in miami and i think it’s over between them ; she used to always retweet all his tweets and she stoped , my friend was joking yesterday and told me may be she went there to chase leo

  76. 76
    Jess Says:

    They’re broken up. That relationship had been dying for a while now. Phase get past it already. No one here is bringing photographic or recorded proof. 90%

  77. 77
    Gina Says:

    They’re broken up. That relationship had been dying for a while now. Phase get past it already. No one here is bringing photographic or recorded proof. 90% of what Unknown has said is b.s. I expect her to get defensive at this comment because that’s how she gets when she knows she’s wrong. Adam will never publicly acknowledge breaking up with Behati because he never publicly acknowledged dating her in the first place. So, if I were any of you, I wouldn’t hold my breath waiting for that to happen.

  78. 78
    SharingIzCaring Says:

    Are Jess and Gina the same person or are your post coincidently the same hmmmm…..

  79. 79
    KSB Says:

    Well Idk @unknown personally or anyone on this board for that matter but from what I have read from others her credibility seems legit. Half the time I go off intuition with Adam and its always right. Btw everyone on here has an alias so who cares. I would love to interact with some off this board butthe Z and Merby and Jenn ppeople lead me to think that’s a bad idea

  80. 80
    KSB Says:

    Btw @Gina you were dead on with him acknowledging or denying her

  81. 81
    KSB Says:

    I have a question why is Marleys name in blue and ours in black? ?? Does that mean something

  82. 82
    Christina Says:

    @Gina: This is true he never publicized that he was dating her but she did so she is going to have to come out and say that they are over. It’s good she’s in Miami and not in NYC where Adam is(still thought he was in LA because the meet and greet was just last night in LA). The longer these two stay away from each other the better it is for both of them.

  83. 83
    KSB Says:

    @christina I agree but it would be better for Adam because she doesn’t want to do anything with her life and all she’s doing is bringing him down

  84. 84
    michelle Says:

    I’d back @sara up. There was a woman with Shawn yesterday off on the side of the stage. She didn’t look like fam. I bought the fragrance for my daughter’s birthday so she had her pic taken with Adam.

  85. 85
    KSB Says:

    Correction, Adam is not in NYC if your in nyc and your the first 300 to buy his new fragrances today you have to come back ok n 2-15-13 to do the meet and greet. I think thats stupid but oh well

  86. 86
    Emily Says:

    I have been watching the grammy coverage and what bugs me is when they act like only Adam is nominated. Umm hello Maroon 5 is nominated. AAnyone know whats been going on with Michael Levine lately? ?

  87. 87
    Christina Says:

    @michelle: First off, who is shawn (new marooner so i don’t know everyone) and this girl could have been rozzi crane who is now on tour with Maroon 5.

    @Emily: Adam is the main spokesman for the group as the lead singer so thats why the media attacks him but I do agree they should acknowledge the others. And Michael is playing in Rent in LA.

  88. 88
    Christina Says:

    @KSB: I think drugs and lack of modeling jobs is killing Behati, but VS still hasn’t dropped her. I think it will hit her when VS does. But I think Adam is tried of her and her clinginess and if what @unknown said is true which I trust her enough to believe it, then YAY! But we need proof that they have officially broken up. But there has been so many clues(can’t think of a better word) that they are done but we just don’t know.

  89. 89
    KSB Says:

    Shawn is Adams assistant. An I agree we need proof. Behati ruined my effing day. I saw some VS valentine video and she was like When I say I love you what I really mean is just that I love you. Of course I threw up in my mouth a little lol. After that there went my day

  90. 90
    KSB Says:

    VS is like the only job she relys on. I never see her doing anything else. Unlike the last GF and Annes a cover girl. I always see her in mags, tv event’s. I guess its hard for adam. it’s like he can only date peoplif he date a fan then he runs the risk of that person being completely psycho if he tries to do something or is around a girlthat’s 1 of the main reasons why he doesn’t date his fansbut he should be more selective and get to know the person before he just jumps in a relationship

  91. 91
    Christina Says:

    @KSB: I agree it would be hard for adam to date outside of the realm of celebs because they know what he’s going through with the fans and all that stuff but I agree he needs to be better selective with the girls he dates, I think he needs to stay single for a while and work on himself first. He’s not ready for a family yet so why date someone for so long and just break their hearts when he could just causally date and see where things lead. I know he hates to be alone but sometimes it happens. Oh and VS is probably not going to keep Behati, not with her weight and some of her fashion choices. and thanks, I didn’t know shawn was the assistant but its good to know.

  92. 92
    Adam=tina Says:

    if those rumors are true, I think he is really waiting for his true love…
    He always gets happy when he sees her, when they mention her.

  93. 93
    KSB Says:

    Xtina is in a committed relationship. And she has a kid. Adam doesn’t want kids right now let alone be a father to someone else’s.

  94. 94
    Emily Says:

    Looks like our boy was dining at the Mustard Seed Cafe ALONE!!! Yesterday, cant say im not happy about that WHOO HOO

  95. 95
    Christina Says:

    @Emily: Where are the pics of that? and I agree YAY!!!!!!!

  96. 96
    Emily Says:

    There on tumblr I also saw them on Twitter you can hash tag Adam Levineand they come up. He has on a blk sweater with jeans and a blk capon. HHahaha just his everyday atire

  97. 97
    Adamtina Says:

    that’s true, it’s too late for adamtina, she seems inlove with his bf..

    But only xtina has put Adam in his place, and think about it people, if he broke up with the gf, ..

    it could be because Adam likes someone else..

  98. 98
    Emily Says:

    Not that Adam and xtina wouldn’t make a cute couple, its just neither one of them would tolerate each others ego. Adam is childish and xtina is uptight. It just wouldn’t work. They would be great sex partners but that’s it lol

  99. 99
    bliss Says:


    here is the pic found it on twitter he is looking yummy :)

  100. 100
    Emily Says:

    @bliss thanks, im on here mostly through my phone and can’t post links

  101. 101
    bliss Says:


    welcome in my coutry it’s almost idnight and im half asleep :( but whenever i see sth about adam i try to stay awake lol

  102. 102
    bliss Says:

    midnight *

  103. 103
    Emily Says:

    Yea, i check the board quite often to see if anyone is chatting. its kinda fun to see other peoples opinions or if there are new pics or info about adam.

  104. 104
    Emily Says: this website is pretty good with recent adam pics ladies

  105. 105
    Christina Says:

    @bliss: He does look yummy, and a little happy!! Maybe because Behati is gone in Miami and he can be left alone from her. Thanks for the pic! and you have to laugh, his everyday attire..gotta love it.

  106. 106
    Anne Says:

    I heard from a mutual friend that he and Behati are in the midsts of breaking up, but that it’s not totally finished….

  107. 107
    KSB Says:

    Well hopefully it’s true. Im just waiting on the backlash behati is gonna face. All the girls who claimed to like her are gonna turn on her like wolves. Adam has way too much going on The Voice, Tour, Cologne, New Album, Pro active spokes model, Clothing line, gosh I can’t keep up. He needs to date but nothing serious

  108. 108
    Christina Says:

    @KSB: I actually feel bad but good for all the backlash she is going to get. I mean she deserves it but I know what its like for people to turn on you and its never fun no matter the crime. Adam does have alot going on, he needs to stay single or date causaly enough so he can focus on all that he has going on.

  109. 109
    KSB Says:

    @Christina: i dont feel bad, i guess thats a bad thing to say but as adam would put it #SorryNotSorry

  110. 110
    Christina Says:

    @KSB: its not a bad thing to say. I only have mixed feelings because I had it done to me and I didn’t do anything to make them do it, however she did so she does deserve what is coming to her. I just wish they would officially announce if they are together or not. its driving me insane. We will probably see if she is around during his frangence party in NY or at the concert there.

A Member of Townsquare Entertainment News | Advertise here