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Adam Levine: Fragrance Launch Event!

Adam Levine: Fragrance Launch Event!

Adam Levine attends the launch of his signature fragrance on Wednesday (February 6) at the Premiere Fragrance Installation in Los Angeles.

The 33-year-old Maroon 5 singer’s new scent will hit Macy’s stores later this month. He recently chatted with WWD about the process of making the product.

“I didn’t want it to be another bulls–t celebrity fragrance that I was hocking, that I didn’t believe in,” Adam said. “At the end of the day, I can definitely say I wanted to change the perception of that. On paper, I’m not a fan of the [genre], but I got excited having conversations with ID Perfumes.”

“I wanted to do something understated and elegant — something that people I revere in that world, like Tom Ford, would do, and something I’d be attracted to,” Adam added. “I like basic fragrances. I didn’t want to smell like a department store. And there’s an intimacy level that you have to think about. You don’t really want someone to smell you unless they’re really close to you.”

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Credit: Christopher Polk; Photos: Getty
Posted to: Adam Levine

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110 Responses to “Adam Levine: Fragrance Launch Event!”

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  1. 51
    Emily Says:

    Idk who z is I missed that whole memo. As far as the snitch thing goes I can respect that. :-)

  2. 52
    sara Says:

    @Unknown: adam would really like his **** put out by someone like you. if you were so close you wouldn’t be here! thanks for outing the cousin if that’s her name. who the hell is z????? Sara is my name!!!! maybe you should post your’s then adam would know which rat was ratting him out. if any of it’s true!!!!

  3. 53
    bliss Says:


    welcome back unknown your comments are always full of information i would love to learn one day about bee bad fact lol she always seems like a sweet girl but all good looking people have something to hidde

  4. 54
    Christina Says:

    Wow, I have missed alot since this morning. Glad unknown is back so we can get facts straight. I didn’t know that Adam and Behati have been over for 3 weeks. Still wondering why the hasn’t the media gotten on this, and why was she at the SNL taping? If they are done, THANK GOD! Adam needs to be single for a while and work on himself for a bit.

  5. 55
    KSB Says:

    @sara sorry girl (Unknown) sources always add up and her information is always useful. So this my dear is a loosing fight unless you have proof. Not saying your lying you just gotta have proof with us girls

  6. 56
    Christina Says:

    @KSB: Thank you, @sara has no proof and @unknown has been proven right before, so I’d listen to her more than @sara. Just wishing they would announce that to the public!!

  7. 57
    marley06 Says:

    @Christina: i dont think its true that adam and behati are over. behati will never want to get rid of him. she’s very much into him…but i agree with u, if the rumor is true, i will be one of the people who will feel happy about it. yeheeeey!

  8. 58
    KSB Says:

    If its true im gonna throw a going away party for her ass your all invited lol

  9. 59
    Christina Says:

    @marley06: I’m kind of wondering if its true. I mean she wasn’t there for his fragence launch, she won’t be with him for the grammy’s (he is taking his mom, how sweet) and they haven’t been seen together since the SNL so I’m starting to think that maybe they are over or at least at the beginning stages of getting over, which is praise on both ends. Hopefully she isn’t on tour with him, which I doubt his band mates will let that happen (they can’t bring their girls, neither can adam). So I’m crossing my fingers that JJ will post a Adam/ Behati split very soon……

  10. 60
    KSB Says:

    Christina you beat me to it lol I was gonna post Adam was taking his mom to the Grammys.

  11. 61
    Christina Says:

    @KSB: Sorry, but i was so excited Behati wasn’t going to be there, I had to share the good news!!

  12. 62
    KSB Says:

    @Christina: hahaha! !! Yup, and how is it NY fashion week but now she’s in Miami, WTF is she doing with herself. Maybe she’s getting some comfort from friends. Idk ugh! Adam be done with her plz. I want to see him either with a woman who has a lot going for herself or him just single.

  13. 63
    marley06 Says:

    @Christina: wow! really?he will be taking his mom with him on grammy’s. is that confirmed? im so happy :)… i will faint if behati will be there,lol.

  14. 64
    marley06 Says:

    @KSB: did u read this somewhere. made me feel excited if that’s true. im so tired seeing behati clinging on him everywhere he go.

  15. 65
    yum! Says:

    Adam is HOT!!!!

  16. 66
    KSB Says:

    @marley06: yes she posted a pic of her on some swing and hash tagged it Miami

  17. 67
    Lauralove Says:

    @KSB: He is the perfect man for a STRONG, SUCESSFUL and INDEPENDENT WOMAN who buys Romantic gifts at AthenaToysDotcom

  18. 68
    KSB Says:

    @Lauralove: what is that? ? Never heard of that site

  19. 69
    Anonymous Says:

    This is fascinating! More Adam relationship info please–love him!

  20. 70
    sara Says:

    That girl was at his thing tonight. Went and paid to see him. It was the same girl but her hair was different. I seen her behind the stage w/ others waiting.

  21. 71
    Debra Says:

    @Unknown: Thanks for your informations, you always have right info.

  22. 72
    Curious Says:

    @unknown: How old is his cousin? Is she just starting college or going to grad school?

  23. 73
    SharingIzCaring Says:

    @Unknown you say Adam is single but people who went to the fragrance launch say different. @Sara you have got to be delusional if you think we are going to believe you. You have no names no pictures and no credible sources. To me it looks like you just want to stir the pot. @ksb where are you getting your info from? You guys are obsessing over the wrong things. This is turning in to that whole they broke up rumor that proved EVERYONE wrong.

  24. 74
    KSB Says:

    @sharingiscaring anything I need to know I find on the internet anything I want to know I come on JJ. Any only Adam and Behati really know what’s going on in there relationship we are only speculators from the outside. And im sorry sweetie pictures tell a big story with these two. No they may not be broken up but that’s YET, and Adam is supposed to be in NYC today may behati will surface who knows

  25. 75
    bliss Says:


    behati is in miami and i think it’s over between them ; she used to always retweet all his tweets and she stoped , my friend was joking yesterday and told me may be she went there to chase leo

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