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Adam Levine: Fragrance Launch Event!

Adam Levine: Fragrance Launch Event!

Adam Levine attends the launch of his signature fragrance on Wednesday (February 6) at the Premiere Fragrance Installation in Los Angeles.

The 33-year-old Maroon 5 singer’s new scent will hit Macy’s stores later this month. He recently chatted with WWD about the process of making the product.

“I didn’t want it to be another bulls–t celebrity fragrance that I was hocking, that I didn’t believe in,” Adam said. “At the end of the day, I can definitely say I wanted to change the perception of that. On paper, I’m not a fan of the [genre], but I got excited having conversations with ID Perfumes.”

“I wanted to do something understated and elegant – something that people I revere in that world, like Tom Ford, would do, and something I’d be attracted to,” Adam added. “I like basic fragrances. I didn’t want to smell like a department store. And there’s an intimacy level that you have to think about. You don’t really want someone to smell you unless they’re really close to you.”

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Credit: Christopher Polk; Photos: Getty
Posted to: Adam Levine

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  • bliss


    welcome in my coutry it’s almost idnight and im half asleep :( but whenever i see sth about adam i try to stay awake lol

  • bliss

    midnight *

  • Emily

    Yea, i check the board quite often to see if anyone is chatting. its kinda fun to see other peoples opinions or if there are new pics or info about adam.

  • Emily this website is pretty good with recent adam pics ladies

  • Christina

    @bliss: He does look yummy, and a little happy!! Maybe because Behati is gone in Miami and he can be left alone from her. Thanks for the pic! and you have to laugh, his everyday attire..gotta love it.

  • Anne

    I heard from a mutual friend that he and Behati are in the midsts of breaking up, but that it’s not totally finished….

  • KSB

    Well hopefully it’s true. Im just waiting on the backlash behati is gonna face. All the girls who claimed to like her are gonna turn on her like wolves. Adam has way too much going on The Voice, Tour, Cologne, New Album, Pro active spokes model, Clothing line, gosh I can’t keep up. He needs to date but nothing serious

  • Christina

    @KSB: I actually feel bad but good for all the backlash she is going to get. I mean she deserves it but I know what its like for people to turn on you and its never fun no matter the crime. Adam does have alot going on, he needs to stay single or date causaly enough so he can focus on all that he has going on.

  • KSB

    @Christina: i dont feel bad, i guess thats a bad thing to say but as adam would put it #SorryNotSorry

  • Christina

    @KSB: its not a bad thing to say. I only have mixed feelings because I had it done to me and I didn’t do anything to make them do it, however she did so she does deserve what is coming to her. I just wish they would officially announce if they are together or not. its driving me insane. We will probably see if she is around during his frangence party in NY or at the concert there.