James Franco Goes Blonde at Daytona 500 Fire Up!

James Franco shows off his new blonde hair while attending the NASCAR Spring Cup Series Daytona 500 at the Daytona International Speedway on Sunday (February 24) in Daytona Beach, Fla.

The 34-year-old Oz the Great and Powerful actor was on hand to announce the “Gentlemen, start your engines” message, but he put his own twist to it.

“Drivers… and Danica!!!… start your engines,” James said, referring to female race car driver Danica Patrick who participated in the race.

Watch James deliver the announcement below!