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Miranda Kerr Splits from David Jones Brand, Replaced by Jessica Gomes

Miranda Kerr Splits from David Jones Brand, Replaced by Jessica Gomes

Miranda Kerr has stepped down from her position as the fashion ambassador for the retail giant David Jones after five years with the brand.

The 29-year-old model ended her relationship with the brand after contract negotiations reportedly fell through and she has been replaced by fellow Aussie model Jessica Gomes.

“It was a mutual decision and Miranda wishes David Jones well,” her rep told JustJared.com.

“We will forever consider Miranda part of the David Jones family. We have loved being on this journey with Miranda and feel privileged to not only have been a part of it but to watch Miranda‘s remarkable success and growth,” David Jones CEO Paul Zahra said in a statement. “We wish Miranda every success for what will undoubtedly be a very successful future and would like to thank her wholeheartedly for her wonderful contribution to our brand.”

WHAT DO YOU THINK of Jessica Gomes replacing Miranda Kerr as fashion ambassador?

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64 Responses to “Miranda Kerr Splits from David Jones Brand, Replaced by Jessica Gomes”

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  1. 1
    Camden Says:

    I think the time had come to be honest. The problem was Miranda’s rise and rise. Some time last year she became QANTAS ambassoder, then she started promoting Lipton, plus she’d always be pimping her own make up line KORA at David Jones anyway. Like, I get it she’s a model, and she reps a lot of brands, but I felt like she was saturating the market.

    As for her replacement? I’ve never seen her before and I live in Australia. She’s an Australian model? There are so many more known Australian models…I don’t know, I’d have to wait for the print campaign to make my decision.

  2. 2
    PRESIDENT-ELECT-ROMNEY Says:

    Aussie for Aussie whatever…seems like a post from Jared to stir up controversy when their isn’t

  3. 3
    Daleann Says:

    What is she going to do then? Only Victoria’s Secret? Reputable high fashion brands would never hire this overexposed ~~~_@(#)!!ICONIC SUPERMODEL!!!!~~~_@(#)!!

  4. 4
    Blue Says:

    Jessica Gnomes is only up-and-coming in Australia; in Asia (S Korea) she’s a household name. She’s hot but men’s-mag-hot, not fashion model hot. She’s half Chinese/Singporean and half Anglo or something.

  5. 5
    k Says:

    a non white model for david jones? so f&%ing happy about it

  6. 6
    k Says:

    @Blue: Chinese and Portuguese.. not “anglo or something”

    @PRESIDENT-ELECT-ROMNEY: david jones is an australian brand that is not marketed in other countries which is why they chose another AUSTRALIAN to promote it.. i don’t understand your comment -_-

  7. 7
    Marc Says:

    I wonder if it’s because she joined the Mango campaign?

  8. 8
    Jimmy Says:

    The excessive demands of Miranda’s ego make her insufferable.

  9. 9
    Mara Says:

    Good.

  10. 10
    pen Says:

    I am sick of seeing miranda everywhere.
    I welcome Jessica, am really happy to see a new face. good on them

  11. 11
    Camden Says:

    @Marc:

    That could be true you know. It seems like a conflict of interest to be the “face” of so many clothes labels.

    For example I wonder if VS has a problem with Rosie Huntington-Whitely modeling lingerie for them, PLUS having her own line of lingerie “Rosie” for Autograph, a part of the Marks and Spencer brand.

  12. 12
    Michie Says:

    I’m surprised that she stayed with them this long.
    She signed with them when she was much less famous and when she didn’t have so much on her plate.
    She probably wanted time restrictions as far as her duties were concerned, and pay equal to her fame. I doubt that David Jones could afford her anymore.
    I would have thought that Samantha Harris would be the one to step in as ambassador. She is young and fresh, and she would have given them the diversity that they sorely need.

  13. 13
    Tam Says:

    Meh, David Jones’ loss.
    They probably figured that they would do just as well with a cheaper model, but Miranda gave them so much more for the dollar. With Miranda they had their name spread over every publication that followed her every move while in Oz. Free advertising every time a reporter mentioned why she was back home. Hiring a model who isn’t nearly as famous won’t get you that. Now David Jones will have to pay for every mention.
    They should have paid Miranda what she wanted, because she was worth every penny they ever spent on her.
    Budget cuts often don’t lead to good marketing decisions.

  14. 14
    steph Says:

    A Perth pulication quoted a ‘former David Jones executive’. He seemed to sum it up quite nicely.

    “You get a brand a ambassador because they give your brand publicity and that’s certainly what David Jones got, a million times over with Miranda,’’ said the executive.

    “No question it is also a financial decision, with Miranda’s contract well over a million bucks and more each year, it was obviously just not as viable anymore.

    “Five years ago, Miranda was the girl who jumped from Portmans to David Jones and that was huge and the subsequent publicity for the store has been enormous. It just makes me wonder though, why they just didn’t stick with the faces they have.’’

    Going with a relative unknown is a financial decision. One that will cost them tons in free advertising. I think that if they were not going to renew Miranda’s contract, they should have at least hired a more well known name.

  15. 15
    Sally Says:

    Miranda is now one of the highest paid models in the world, it’s pretty obvious they couldn’t afford her anymore.

    Too bad for David Jones as she gave them lots of publicity. Whenever she was in Australia all the tv channels, Newspapers & magazines covered her every move.

  16. 16
    Louise Says:

    I am not Australian, but I am glad an Australian company is using an Australian model. Maybe many of the Australian movie actors/actresses should stay in Australia. They rant about their love for Australia and then come to the USA for their careers. You can go home Aussies and make room for Americans in America.

  17. 17
    mel Says:

    Models contracts end all the time with different designers and its hardly ever news worthy unless its a scandal… must be a slow news day..

  18. 18
    no Says:

    @Louise: thanks bigot

  19. 19
    no Says:

    @steph: “Going with a relative unknown is a financial decision. One that will cost them tons in free advertising. I think that if they were not going to renew Miranda’s contract, they should have at least hired a more well known name.” —- what a ridiculous comment.. david jones isn’t an un known company.. and most people who shop there are older so wouldn’t even care who the model is

    the last model was megan gale (i think) and she wasn’t known at the time, and then she wasn’t well liked by the public because of her personal life but it didn’t change a thing.

    anyway, kind of thought they’d use sam harris, altho im still happy it’s a woman of colour taking over

  20. 20
    nah Says:

    @ana
    Steph’s comment no. 14 sounded way more believable and logical, and less sensationalist.

  21. 21
    @20 Says:

    That’s beautiful!!

    AHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!!!!

    @nah
    You just keep tilting at those MK windmills, sweetie. The world is seeing her for who she really is and eventually you’ll have to clean the Kora out of your eyes and see it, too.

    She was fired. *snort* Couldn’t have happened to a better person. First the “accident” and the neck brace and now this! Poor dear… *snort!!*

  22. 22
    Let's be honest here... Says:

    Jessica is much prettier. Good choice, DJ!

    @22 That “former DJ exec” quoted above is most likely the one she slept with to get the job in the first place. Also, DJ is going to release kind statements about her in the press rather than admit they fired her for being a brat. It’s just good business. Of course, you as a fan of hers can believe that it was mutual and blah blah blah to help you maintain your image of her. I know how much all of you want to believe that she is a better person than what she really is.

  23. 23
    nah Says:

    The world knows that this is David Jones’ loss, not Miranda’s. She gave publicity to his brand in and out of Australia, which I doubt the new girl will. And she has the Mango campaign which is way bigger than DJ, so she won’t be crying over losing this contract. But the reason why I don’t believe that story is because it says that DJ ended the contract nine months before it was due to expire, and one thing is to not sign a new one, but to break a one million dollar contract without even telling the person being “fired” would be anything but cheap.

    Anyway, what kind of person “snorts” at the thought of a stranger having an accident? What are you, some kind of psychopath?

  24. 24
    No surprise Says:

    David Jones probably didn’t want to deal with her huge over inflated ego. Since she got married to OB she’s been thinking she has it made. Her diva like behavior is well known in Hollywood and the fashion crown in NY.

  25. 25
    wow Says:

    First one misogynist loon saying she got the DJ job through sex, then another loon saying that she knows what people in Hollywood and NYC think about her. You really put an effort into making people know that everything you say is pure concentrate BS.

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