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Seth Rogen: 'This Is the End' at Summer of Sony!

Seth Rogen: 'This Is the End' at Summer of Sony!

Seth Rogen and his co-director Evan Goldberg give a thumbs up at a photo call for their film This Is the End during the 2013 Summer of Sony week on Sunday (April 21) at the Ritz Carlton Hotel in Cancun, Mexico.

The 31-year-old actor stars in the film about a group of celebrities (who all play versions of themselves) that are faced with the apocalypse while attending a party at James Franco‘s house.

Also pictured: Seth on the set of his film Townies on Friday (April 19) in Los Angeles.

20+ pictures inside of Seth Rogen promoting This Is the End in Cancun…

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