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Rooney Mara: Downtown Calvin Klein Fragrance's New Face!

Rooney Mara: Downtown Calvin Klein Fragrance's New Face!

Check out Rooney Mara in this brand new campaign for her newly appointed position as Downtown Calvin Klein fragrance’s newest face.

“I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances,” the 28-year-old actress told WWD . “It’s an honor to be part of a brand with such a legacy of breakthrough advertising. The Downtown fragrance holds true to the chic, confident and simple feeling of the Calvin brand. The effortless and timeless appeal of the Calvin Klein Collection and the Downtown scent made this a natural partnership.”

The entire campaign will debut in July – Rooney‘s Dragon Tattoo director David Fincher created the black-and-white TV spot!

Bigger image inside…

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Credit: ean-Baptiste Mondino/ Downtown Calvin Klein
Posted to: Rooney Mara

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  • King

    I see her more as a Givenchy or Balenciaga girl but she suits well with Calvin Klein.

    I wish they didn’t have her hair in a bun. She’s gorgeous with her hair down.

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  • kasia

    Oh, come on ! She did not say that ! I hate it when they pretend a brand spokesperson has made a statement that obviously has been cooked up by advertising svengali.

  • Cate

    The ad doesn’t really go with the perfume packaging, IMO and she looks kind of different. Not really like herself.

  • Looselipz

    I love Rooneys looks…she reminds me of a more refined beautiful Winona Ryder. Her sister is gorgeous too.
    I must say though, Ms Rooney was never so thin as she is now.
    Why must every actress starve to feel relevant. It’s what I absolutely loathe about our society.
    Women are not naturally built like pipe cleaners.
    I hope she doesn’t ruin her face with injections like Lara Flynn Boyle did.

  • Sala

    I think she suits Calvin Klien.
    Unlike Jennifer Lawrence, who looks wrong for Dior. Rooney has something unquie about her face.

  • Lou

    Rooney is so beautiful! She has a simple, fresh and unique beauty.