Anna Kendrick: See By Chloe Fragrance Launch!

Anna Kendrick rocks her new hair color while attending the See By Chloe Fragrance Launch held at Industria Superstudio on Wednesday (June 12) in New York City.

“Rocking Chloe, smelling like the new fragrance, rolling hard. #LikeAlways #seebychloe,” the 27-year-old Pitch Perfect actress tweeted at the event.

Also spotted at the event was fashionista Olivia Palermo.

“At the See By Chloe launch event and the store smells summer fresh tonight thanks to their new fragrance #seebychloe,” Olivia tweeted.

10+ pictures inside of Anna Kendrick and Olivia Palermo at the SeeByChloe presentation…