James Franco: Gucci Milan Fashion Show!

James Franco sits in the front row at the Gucci show during Milan Menswear Fashion Week Spring Summer 2014 on Monday (June 24) in Milan, Italy.

The 35-year-old actor was joined at the show by fashion designer Frida Giannini.

James is currently running an IndieGoGo campaign for his new project Palo Alto Stories, which consists of three individual films drawn from the high school experiences he wrote about in his book, “Palo Alto.”

Also pictured inside: James wearing a denim jacket while spotted outside his London hotel over the weekend.