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'Fifty Shades of Grey' Movie Casting - Producer Explains Choice

'Fifty Shades of Grey' Movie Casting - Producer Explains Choice

The internet has been abuzz all day since it was revealed that Charlie Hunnam and Dakota Johnson landed the lead roles in the upcoming movie Fifty Shades of Grey.

Producer Dana Brunetti has now sent his Twitter followers some explanation into the process for choosing the actors to play the roles.

“There is a lot that goes into casting that isn’t just looks. Talent, availability, their desire to do it, chemistry with other actor, etc,” Dana tweeted. “So if your favorite wasn’t cast, then it is most likely due to something on that list. Keep that in mind while hating and keep perspective.”

E.L. James, the author of the bestselling book series has also sent her fans a message following the casting news she revealed.

“To all the supporters, lovers and haters – thank you so much for the passion that you have for this project. You all rock. All of you. ♡” she tweeted.

WHAT DO YOU THINK of the casting of Fifty Shades of Grey? – YAY or NAY?

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Credit: David Livingston, Frazer Harrison; Photos: Getty
Posted to: Charlie Hunnam, Dakota Johnson, E.L. James, Fifty Shades of Grey

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    how many stories about this already

  • amanda

    They’re taking themselves too seriously. Don’t forget we’re talking about a terrible story that was terribly written.

  • Adrienne

    I’m kinda glad they addressed this. Too many crazy fans obsessed with their favorite actors not getting the role without knowing the aforementioned criteria. Your favorite actors do not quality for every single role out there!

  • Veep

    Great casting. They shouldn’t lose their nerves because of the backlash online; happens all the time.
    Yes, crap book but they’re still going to make gazillions from it. Why? See: Stephenie Meyer and Twilight as example of crappy books = crappy movies = mega mega bucks.

  • Rachel

    Thank God Matt Bomer is not associated with this mess. He has always been too good for it and now it is a complete train weck!

  • Sheyenne

    It isn’t that serious. Just because someone looks like they should play the part doesn’t mean they should play the part. I never thought of Charlie as Christian Grey but he is a great actor. I’ve never seen Dakota act but they saw something they liked. Either way I’m excited about the movie. People always have something negative to say about the book but that’s the thing … it’s a book. If you don’t like the series and don’t want to see the movie fine but some people like the series and are happy about the movie. Those are the people they picked so deal with it.

  • Joanna

    OMG :( Batt Bomer and Alexis Bledel….

  • Jane

    Pretty pathetic casting choices. In any case I will not be watching this movie. Bleh……….

  • Ruth

    The book was so overrated and boring – I hope that the film is better. More importantly, can these people actually act?

  • Bella

    NAY sorry but the guy looks like sandra bulock´s ex husband and the girl i can say… nothing sorry but i don´t like it at all

  • GGGive

    who cares?? why do you mind seeing him naked? he is hot

  • Overmind

    Well, if the movie features a bunch of criminal gangs with giant robots duking out with each other S&M style, I will watch the hell out of the movie.

    But wait…that will surely give Harry Knowles a hard-on and E L James fans won’t want to anything to do with nerds…

  • Name

    Kinda poor marketing strategy for the people behind this film. I mean, there was so much mad hype about this book being made into film last year and it took them so long to find a director and round up their cast. Now that people seem to forgot about it, they announce their cast which is majority a disappointment (and some extent, even angered and repulsed) especially to the fans. If they had gotten actors who AT LEAST resemble to the people’s common ideas about christian and ana, they might get that massive hype again. Anyway, who am I kidding? These are just my thoughts. Obviously, I know nothing much about the industry but let’s just hope that they will be able to produce a great film (perhaps greater interpretation of the books) and not some cheesy cheap film. The sex is already cheesy, try to make the film otherwise.

  • NYC

    stupid book

  • Maria

    it’s gonna suck. just you watch. Dakota Johnson is blonde and looks older regardless of age.

  • Ash

    Disappointed with the casting. As per producer’s tweet, many factors were considered on the casting. Its safe to say that Charlie and Dakota are 2nd or 3rd choices for the roles since availability, and the desire to do the movie played a huge part on the casting.. Maybe their 1st choices for the roles wasn’t available to film it since the producers took so long to cast it.. Thank God Emilia Clarke is doing S4 of GoT while filming of this supposedly “romantic movie” takes place.. Many FSOG fans wanted her to be Anastasia…

  • april

    nay! thought christian grey is handsome? the guy is plain looking with a big jaw…

  • talia

    @Ash: how would you know who their first choices for the role were since there was never any talk by EL Jamesor anyone about who they would want to play to two main leads.

    Going to use the twilight casting as an example here, twilight fans were outraged when C Hadwicke picked at the time an unknown british actor to play Edward but now 5 years on, twilights fans say rob was perfect for the role even the ones who initially were against him playing Edward

  • L.P.

    Honestly, I feel that the producers were rather unprofessional about handling all the negativity that they were receiving from the public. Instead of repulsing and playing the sarcastic card by retweeting angry fans’ tweets and acknowledging the fact that there are “haters,” they should have just been humble and kept their mouths shut. They were just pouring more gasoline on the wildfire.

    Besides, they probably already knew that they were going to receive a bunch of disappointed tweets because they casted two random actors who, might I add, portray absolutely NONE of the qualities and physical appearances from the characters in the books. The producers need to understand that their fans are heartbroken at the fact that these two actors look NOTHING like Christian and Ana. I mean, sure James wrote the books and no one knows the characters better than she does, but think about it. You wrote a worldwide best-selling trilogy and you’ve got MILLIONS of fans WORLDWIDE rooting for Bomer & Bledel or Cavill & Clarke.

    Question: While you pointed out that Alexis Bledel and Matt Bomer were too old to play Ana and Christian, what made you think that Dakota and Charlie look any younger (or better)? Charlie is not ugly, but he is nowhere near as gorgeous as how James portrays him in the book. He looks like a 35-40 year old bad boy from the block, not a billionaire. And Dakota? She looks like she’s 35. Alexis may be 35 but she does not look a day older than 24 years old. Matt, same thing. Henry and Emilia, same thing.

    Shouldn’t you foreshadow that the same MILLIONS of fans are the ones who will be spending their dollars to see YOUR movie? Don’t you want to be successful with your project, get nothing but AMAZING reviews and high box office numbers? I understand that casting is difficult and it doesn’t always work out the way everyone wants it to but at least give some acknowledgement to your fans that you TRIED to make us happy, that you CONSIDERED casting our favorites, not rub in our faces that you’re unprofessional producers who won’t give a crap about our criticism. What fans will you have left then?

    I’m such a HUGE fan of the FSoG trilogy, I swear I’ve read the entire thing over 3 times. Many of us, when we read an intriguing book, like to picture and imagine how the characters look and act towards one another. If MILLIONS of people WORLDWIDE all shared the same interest of casting Bomer/Bledel or Cavill/Clarke as the stars, doesn’t that ring a bell? It’s all about making the fans happy because essentially that will determine if your movie will be a success or not.

    An extremely disappointed and heartbroken fan.

    P.S. Ana doesn’t wear makeup.

  • Chloe

    Let’s face it, no one else wanted to play in this movie so they had to go with the only ones who wanted to, which means shitty actors who have nothing to lose. “There is a lot that goes into casting that isn’t just looks” for a movie based mostly on what its main characters look like that is just a dumb excuse.

  • a


    i totally agree with u


    L.P. I second everything you said.

  • http://verytrue ASIANS CAN READ MINDS!!!!!!!!!

    They can hear, and see what you’re visually thinking. This is the absolute complete truth!!!!!
    Asians hide their mind reading abilities by completely expressionless faces so they don’t accidentally show facial expressions when people think things they don’t like, find funny, astonishing, etc, and Asians segregate so their not nearly as susceptible to that happening.
    Asians also segregate, and are untalkative to avoid accidentally saying things that are similar to what people are thinking and going to say.
    Try thinking, and visually picturing things that are as wild as you can when you are around Asians, and look for Asians who give people dirty/particular looks for what appears to be for completely no reason.

  • say what

    Charlie Huhham is looking like a fat, bulky, old looking bully… and Dakota Johnson, she looks so damn plain being brunnete & even look much older than the 32 year old yet top/popular choice Alexis Bledel – WTFl!!!

  • rach

    Oh get a grip people. There’s every chance Matt, Alexis, Henry, Emila, Ian etc etc didn’t want anything to do with this movie. They can’t force actors to do a project, what do you expect them to do? They can only use actors who want to be involved with the project! And you know they can dye hair etc etc.

  • say what

    Dakota Johnson is a 22 yr old but actually looked like 32 yr. old (or even much older)

    Alexis Bledel is a 32 yr old but could easily passed up around like a 22-23 yr old… (look at her recent pic)

  • get a life

    @Chloe: Get a LIFE.

  • shucks

    The guy who’ll play Xtian Grey looked like a bloated 50 yr. old PedophilE – eeewww!

  • Denise

    Uhh..means that many fans were pretty unhappy if they come up with all these explanations. I wonder if everyone will buy a movie ticket…OF COURSE THEY WILL!

  • Lexyluvsny hates bilson

    God I can’t believe they found any actors to do this soft core porn!! Hope these 2 have a few bucks in the bank b/c this movie will be a flop!
    And the actors will not be able to get any legit work after this. It’s one thing for the soccer moms to read this book in the privacy of there home -it’s another to think they’ll shell out $15 to see it in a theater where they could bump into someone they know.

  • COOL

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  • hans

    Why so many excuses for the casting… Just stick with their choice…. even though that guy doesn’t look like a sexual predator…

  • EmilyVP

    I am shocked about so many mean comments about Charlie. Look him up under images as an Armani Model and try to explain to me why you think he can’t play that particular role. He is very macho and romantic in Sons of Anarchy and he just happens to be a blond bombshell type instead of dark haired man. On Sons of Anarchy he looks perfectly great dressed as someone who rides motorcycles and pretends to be a gangster. He is an actor…actors pretend and makeup artists can make the actor look whatever way is appropriate to the character.
    This is the first time I ever saw Dakota Johnson and I know nothing about her but I have a wait and see attitude.
    Besides I have looked forward to top actors in movies and been disappointed. Then again, I have been pleasantly surprised at a lot of movies I expected to be so-so, but I enjoyed them a great deal.

  • Name

    I completely agree with L.P. and Chloe! I read their tweets and they were being sarcastic and mean to fans. They should understand that the fans are the ones giving their own money and therefore are passionate towards this project. They should at least be respectful to them. Chloe is right. Just base on Emma Watson and Amanda Seyfried’s comments about this project proves that a lot of A-list stars will not be interested on being involve with this. Dakota and Charlie signed on for obvious and understandable reasons: propel themselves to fame, money, and hopefully open a lot of doors for them as in the case of Rob, Kristen, and Jennifer. But it’s definitely a very risky choice. The quality of the book doesn’t even matter. Just look at Twilight. It all comes down to the box office numbers which is by the way, determined by FANS.

  • Rose

    Stans are the worst. The same people who hate the casting choices of Charlie and Dakota also originally hated the casting choices of Robert and Kristen for Twilight. Don’t you remember? Nobody wanted Robert Pattinson or Kristen Stewart for Bella and Edward. But then once the movie came out everyone loved them. I don’t care about the movie but c’mon, you know you’ll love these guys once you actually see the movie.

  • lexy hates bilson

    LOL! This is NOT the next Twilight. Teenage girls are not going to flock to see this movie – unless One Direction is in it!! It’s probably going to get an NC-17 rating!!
    And I can’t imagine adult women seeing this movie in public. Might as well go wearing a shirt that says “Im horny & need to get laid” if you buy a ticket to this!!

  • Unknown

    I don’t care what people say but i just had to say it again cause i’m really sad about this choice: emilia clarke and henry cavill are the perfect christian/ana. I don’t mind matt bomer and alexis bledel. They’re absolutely perfect too. Why producers? If you can’t book them, at least get someone who embodies the look and sensuality. Charlie and Dakota look great together but they’re more of the beach type blonde bombshell couple. There are thousands of unknown actors who are probably dying to get these roles. Tsk

  • seriously
  • Polo

    I dont know any of them . But looking a Charlie I’m glad that he is NOT a “pretty boy” but looks like a Real man.A pretty boy Would have been all wrong for the part . I hope he Can pull it of as Christian cause he is a complicated man to play but I’m looking forward to it. Good luck to Them both.

  • anyone else think the guy looks like Brad Pitt?

  • XO

    Totally surprised at the casting but I heard none of the more well established actors wanted anything to do with it. Plus it based on a badly written novel. Pass.

  • Faith

    I read the books and liked them. The story was good, just poorly written. That said, I am looking forward to the movie! In the beginning, I thought “Hey, Matt Bomer would be perfect for this role”! He didn’t get cast, but that is no reason for all you fan girls and fellas to jump off the nearest bridge in protest. I am a big fan of Charlie Hunnam(who actually can act and very well, despite the false accusations to the contrary) and he has a diverse resume. You can’t judge him based on his current biker role(which is awesome) and say “That’s that, movie is gonna suck”! He has the piercing eyes, the toned/fit body and the talent to pull this off. Also, for all of you having a total meltdown because he is so blonde: I don’t know if you have heard of this crazy invention called hair dye! He can also shave too, I know- boggles your mind doesn’t it? So, how about you put your grown-up pants on and realize that maybe everyone involved(including E.L.James herself) might know a little something that you don’t. Relax, send the lynch mob home, tell the villagers to lay down their torches and try…really try not to judge this project as ruined before a single scene has been shot.

  • Helle Schandorf Nielsen

    Nay to Dakota Johnson, her hair and eyes are totally wrong. She needs to coller her hair and wear contact linces, and then she´s to old.

  • http://@AlexisCeule alexisceule


    LOL! Amen! Fictional book. Fictional characters. Good grief. Get this upset about Syria or Yosemite burning down. Cancer in kids. Oy.

  • Simona

    @L.P. 1000% agree with you, so heartbroken and disgusted with those actors, Christian must be perfect looking….bad bad choice

  • sarah

    Very poor choice of actors who cast this movie??

  • jessie

    Adrienne @ 09/03/2013 at 12:29 am #3
    The actors they would have preferred didn’t want to do this film. That’s not a criteria, that’s a fact. They don’t care how much money this film will make. I dare say the pair they chose were not on the original list. But, if you’re a fan of the book that shouldn’t matter. After reading part of the crappy first book, I dropped it.

  • lulu

    @Maria: Dakota is a brunette dummy. Look at her in Social Network in the scene with Justin Timberlake and she looks young; she looks like a college aged woman. These photos are deceiving.

  • Angus

    @Adrienne: Your favorite actors steered away from this piece of sh&t project. Its a career ender. This will bomb worst than Johnny Depps last 3 movies.

  • secret

    Not sure…not sure!
    I like Charlie Hunnam but not as Grey, he is blonde…and too old…
    The actress…just no…NO!