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Blake Lively Launching Lifestyle Brand Company!

Blake Lively Launching Lifestyle Brand Company!

Blake Lively has announced that she will be launching a new lifestyle brand in the near future!

“It’s something that will be launching in a few months and that I’m really, really thrilled about,” the 26-year-old actress told Vogue UK. “The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that. There’s nothing like it out there — it’s without a genre.”

“I have so many passions outside of acting and things that I grew up being good at and that I don’t utilize when acting. Acting was something that my family did so I just kind of got into it by default, but there was so much that I cultivated, thinking that I wouldn’t be an actor,” Blake added.

Another celebrity who actively works on a lifestyle brand is Gwyneth Paltrow, who runs her site Goop.

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Credit: Tim P Whitby; Photos: Getty
Posted to: Blake Lively

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  • nana

    what is a lifestyle brand anyway?

  • pinkydoo

    she looks like she is from a trailer park..I am sorry..she is just lucky she married an actor…

  • tick

    I thought she was at least 30. She looks 5 years older than she is.
    White girls don’t age well, espcially when they get too much California sun.

  • Rita

    @pinkydoo: From a trailer park??? Have you seen her photos from Milan’s Gucci collection? Find me someone else who could have worn that leather dress with equal class. As I said on a previous occasion, the girl is not daft and game is not over yet. Wait and see.

  • justsayin

    I like how Blake says it’s “one-of-a-kind” and then Jared subtly corrects her by ending this with, “Another celebrity who actively works on a lifestyle brand is Gwyneth Paltrow, who runs her site Goop.” Brilliant. With that, I’m still excited about this Blake’s brand. It sounds like a cool thing

  • Lola

    All I can see is the ugly lump her bad plastic surgeon left in the tip of her nose.
    Look at that picture and tell me if you think that she has beautiful face.

  • P

    Beautiful girl but unflattering picture. The DM has a nicer write up

  • K

    flawless and amazing human being.

  • Wurry

    It’s what over 32 Yuppies buy into to feel like they are hip and have money to waste. I live in Vancouver. Trust me.

  • Yoga

    @Rita: You mean those airbrushed ones?

    Is anyone surprised? She’s been on and on about her baking and fashion taste and cooking for ages. Good for her, since her career seems to be stalling anyway, but people don’t like celebrities who lecture about their self-perceived extraordinary taste on to the plebians. It’s hard to become a lifestyle brand unless you’re like Martha Stewart and can convince people you’re just like the grandma down the road.

  • Yoga

    I mean, it’s hard to become a successful and serious lifestyle brand that doesn’t exist to give 3rd-rate journalists something to laugh at on slow news days (HINT HINT: GOOP).

  • yep

    Looking forward to seeing what Blake will do.

  • axle

    who would believe in this cr@p when her so-called acting talent is not even believable or more like non-existent LMAO!

  • axle

    I’m so obsessed with Blake, I’m in ALL her posts. Though I’m a hater and a ‘non-believer’ I STILL can’t stop clicking on her posts because I’m a loser. LMAO

  • NY Daily News


  • please no

    just what the world needs, another GOOP…………

  • Louise

    @please no: Why donĀ“t we just wait and see what she comes up with before we compare her project to GOOP? The girl is smart. She knows that nobody, NOBODY, talented or not, is successful in HW for long, except, maybe, Meryl Streep and a couple of other actors. The public is flighty, gets fed-up with so-called film stars easily. She does not want to play all her cards on only one table. Well done.

    @Yoga: They don’t look like airbrushed photos to me, Yoga. Even if they were and they airbrush all photos of celebrities, she still looks the best, none excluded.