Keith Urban Premieres Urban Guitar Collection!

Keith Urban is all smiles while announcing the world premiere of the Urban Guitar Collection on HSN on Friday (October 4) in Tampa, Fla.

The day before, the 45-year-old country singer was spotted being interviewed while attending the auditions for the 13th season of American Idol.

PHOTOS: Check out the latest pics of Keith Urban

“I’ve watched some of the greatest guitarists in the world perform and I’ve seen people just learning how to play,” Keith recently shared to HSN. “The looks on their faces are almost always the same and the connection with the instrument is genuine.”

Also pictured: Keith celebrating his number one song “Little Bit Of Everything” at Aerial In Nashville on Monday (October 7) in Nashville, Tenn.

20+ pictures inside of Keith Urban promoting the Urban Guitar Collection…