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Rihanna's 'What Now' Video Premiere - Watch Now!

Rihanna's 'What Now' Video Premiere - Watch Now!

Check out Rihanna belting out her latest hit “What Now” in this brand new music video for the song!

“#WHATNOW #VIDEO drops TOMORROW on @VEVO…. if ya can’t wait for #videoseason” the 25-year-old entertainer wrote on her Twitter account several hours before releasing the video. “#WhatNowVideo drops THIS MORNING at 9am est. on @VEVO” she added.

“What Now” is off of RiRi‘s latest album Unapologetic – be sure to purchase the album on iTunes in case you haven’t already!

WHAT DO YOU THINK of Rihanna’s music video for “What Now”???

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  • Rhee

    great video!! riri fan. instagram gretel_84

  • Sue

    Loveeeeeeeeeeeee it <3

  • Mandy

    Whaaaaaaaaaaat NOooooooooooooooooow. I love this song.

  • sorella

    Boring song I think. I feel meh about Rhianna now, the same I feel about Miley. It’s funny to me that their constant need to shock and be naked has rendered them who-cares boring, same o’le, same o’le instead of what they want, which is wow-so-edgy. But we’ve seen it all now, no surprises.

    But I do LOL about how Miley has entered Rhinna’s naked territory and Rhianna must feel her brand of constant exposting and shocking diminishing as a result. , Miley has made them both whatever and big yawns, so Rhianna must be hating that LOL!

  • WOW

    What Now is a fantastic song. Really powerful.

  • maya

    “What Now” is one of my favorite song on Unapologetic. Thats a really great song, like “Diamonds”, “Stay” and “Lost in Paradise”.

  • Rae

    No stripper poles, no humpimng everything in sight, no butt crack, shocking!

  • Sarah

    I love it. Its creepy and dark but it fits to such a strong song.

  • Ronda

    I liked it right away. Interesting video too. Yup, thumbs up from me!

  • wendy

    So ’90s!!! not bad though

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