Rihanna's 'What Now' Video Premiere - Watch Now!

Check out Rihanna belting out her latest hit “What Now” in this brand new music video for the song!

“#WHATNOW #VIDEO drops TOMORROW on @VEVO…. if ya can’t wait for #videoseason” the 25-year-old entertainer wrote on her Twitter account several hours before releasing the video. “#WhatNowVideo drops THIS MORNING at 9am est. on @VEVO” she added.

“What Now” is off of RiRi‘s latest album Unapologetic – be sure to purchase the album on iTunes in case you haven’t already!

WHAT DO YOU THINK of Rihanna’s music video for “What Now”???