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Adam Levine Celebrates Launch of New Women's Summer Collection for Kmart!

Adam Levine Celebrates Launch of New Women's Summer Collection for Kmart!

Adam Levine holds up a pair of shorts while celebrating the launch of his new women’s collection for Kmart and Shop Your Way at Ace Gallery on Thursday (April 17) in Los Angeles.

“[The collection is not] your average, celebrity-hawked fashion line,” the 35-year-old entertainer expressed during the event. “I didn’t want it to just be something that I phoned in. So I was really involved in the process.”

PHOTOS: Check out the latest pics of Adam Levine

“I kind of know what I like for both men and women. I think that it’s a little more difficult and challenging when you’re not it’s not something you can conceptualize, or it’s not something you can conceive of wearing,” Adam added (via The Washington Post). “[The clothes are] ideally what you want to see, I guess selfishly, on a lady.”

10+ pictures inside of Adam Levine at his new women’s collection launch…

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Credit: Michael Kovac; Photos: Getty
Posted to: Adam Levine

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7 Responses to “Adam Levine Celebrates Launch of New Women's Summer Collection for Kmart!”

  1. 1
    winter Says:

    He’s the sexiest lol

  2. 2
    angel Says:

    I love Adam, but his “women’s” collection is designed more for teenage girls and maybe some college age girls. It’s not for women. Sorry Adam, but based on this collection you don’t know anything about real women.

  3. 3
    Awkward Says:

     “[The clothes are] ideally what you want to see, I guess selfishly, on a lady.”

    Sorry Adam…that is not how a lady dresses.

  4. 4
    Sverige Says:

    I agree with the other comments, this is a juniors line. However, this seems to be the type of age group who are listening to his music now. Maroon 5′s album Overexposed has so much more of a pop sound than the other albums, not to say those weren’t pop either. It’s a shame. I use to be a huge fan, but he is trying too hard to appeal to teens. I don’t know of anyone who buys from K Mart, except for my brother who says Adam is gay. Good luck trying to sell that line to “a lady,” you’re going to need it.

  5. 5
    Cringe Says:

    Oh my word, I’m dying with embarrassment for him. That “woman’s” line of his, is truly awful. It looks unbelievably cheap & nasty and if it’s aimed at young girls & teenagers, then at 35 years old, shame on him. Seriously, how can he even lend his name to such trash. I actually quite liked his men’s line, had high hopes for his female line but wow, big mistake seeking inspiration from his bag lady “fiancée”, (if indeed, he did) and if that’s really how he likes his women to dress, then I’m afraid I’ve lost any respect I had left for him.

    However, it may just be me, but the video of him unveiling his collection, is uncomfortable viewing, he looks like he’s only seeing some these pieces for the first time. Don’t even start me on the commercial.

    Go back to what you’re really good at Levine, making music. Forget the rest.

  6. 6
    losa Says:

    I don’t know what is the big fascination with Adam Levine. He is so overrated. And he was the sexiest man alive and not Paul Walker? Paul had the sexiest smile, most beautiful face, sexiest body and voice? I can’t belive that Paul was never the first on that list and unfortunately he never will.

  7. 7
    Jenna Says:

    I am 20 and would never wear those clothes…stupid theme and not well made. I don’t know how his fiancee usually dresses, but if she is the inspiration, then she must be 13 and not care if her clothes fall apart in the first wash!!! Good luck because he is going to need it!!!

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