Adam Levine Celebrates Launch of New Women's Summer Collection for Kmart!

Adam Levine holds up a pair of shorts while celebrating the launch of his new women’s collection for Kmart and Shop Your Way at Ace Gallery on Thursday (April 17) in Los Angeles.

“[The collection is not] your average, celebrity-hawked fashion line,” the 35-year-old entertainer expressed during the event. “I didn’t want it to just be something that I phoned in. So I was really involved in the process.”

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“I kind of know what I like for both men and women. I think that it’s a little more difficult and challenging when you’re not it’s not something you can conceptualize, or it’s not something you can conceive of wearing,” Adam added (via The Washington Post). “[The clothes are] ideally what you want to see, I guess selfishly, on a lady.”

10+ pictures inside of Adam Levine at his new women’s collection launch…