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Rihanna's Perfume Ad Restricted in UK for Being 'Sexually Suggestive'

Rihanna's Perfume Ad Restricted in UK for Being 'Sexually Suggestive'

Rihanna caused a stir earlier this week when she went almost naked while accepting her CFDA Fashion Icon Award and now she is causing some controversy in the UK with the ad for her new perfume Rogue.

The 26-year-old singer is pictured topless with just a pair of underwear while laying down next to a large bottle of the perfume.

The U.K.’s Advertising Standards Authority has issued a ruling that the poster campaign was “provocative” and “sexually suggestive” and should only appear with placement restrictions to try and make sure that children do not see it, according to WWD.

“It’s not an outright ban, but it’s about placing [the advert] a bit more sensitively,” a spokesperson said.

The ruling followed a single complaint about the ad featured on elevator doors and the original complaint said the ad was “overly sexual and demeaning to women,” which the ASA did not uphold.

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