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Katie Holmes Replaced by Kate Upton as Face of Bobbi Brown

Katie Holmes Replaced by Kate Upton as Face of Bobbi Brown

Katie Holmes walks back home from the gym after going for an afternoon workout on Monday (June 30) in New York City.

It was announced last week that the 35-year-old actress has been replaced as the face of makeup brand Bobbi Brown Cosmetics by model Kate Upton.

“I admire women who create their own rules, so I was naturally drawn to Kate because she’s a maverick who has carved her own path to success,” Bobbi said in a statement. “Kate is proud of her healthy body and has a beautiful face for makeup. She is a real woman, a natural beauty, athletic, and radiates confidence, but doesn’t take herself so seriously. She’s having fun and enjoying life, and that is pretty powerful.”

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128 Responses to “Katie Holmes Replaced by Kate Upton as Face of Bobbi Brown”

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  1. 1
    Nathan Says:

    she’s super fit and sexy. Love you Katie.

  2. 2
    Cate Says:

    Holmes has lost her biggest endorsement? I guess that explains why she keeps calling the paparazzi recently.
    I’m find Upton overrated but she is a much better choice. She’s more relevant, beautiful and successful. I never understood why they went for Holmes. She has no style and is irrelevant beyond being Suri’s mom.

  3. 3
    sari Says:

    Such a surprise after her eye make up palette tanked.

  4. 4
    Pink Says:

    Katie looks great. Her arms are so fit. Companies change faces all the time. Not sure why some folks are trying to make a big deal of this. That said, as far as I know Kate is doing the summer ad campaign. Wouldn’t be surprised if Katie is back next season. Saw an interview from just last week where she was still promoting/gushing about Bobbi Brown’s products. So either she’s still with them or there are no hard feelings if she’s not with them anymore.

  5. 5
    annie Says:

    Katies face is still in the Bobbi Brown makeup section in our department stores. All the posters of her for BB are beautiful, as are the videos.
    The new poster for Alterna is gorgeous.
    Not sure about Kate Upton, maybe they wanted blonde this time round.

  6. 6

    Kate makes me feel like every day is Christmas…
    I’m not exaggerating.

  7. 7
    Nathan Says:


    annie are you taking about this new Alterna ad?
    Katie Holmes Daily’s Photos Alterna Haircare AD.

    If so I totally agree it is gorgeous.

    Katie could have easily been a super model if she wanted to her face is so beautiful.

  8. 8
    sari Says:

    @Nathan: She should have been a model because she certainly can’t act!

  9. 9
    Darts Says:

    @DOGGIE STYLE: stuff and nonsense.

  10. 10
    E Says:

    What a downgrade! Even at 13 years older and past her prime, Holmes is still a thousand times hotter than that pig-faced, mustached fridge.

    Upton’s family is worth billions and has many connections in high places. That’s the only reason she’s getting all these gigs.

  11. 11
    Audra Says:

    It is a beautiful movie Katie made The Great Escape !!! Happy for you and your daughter.

  12. 12
    The Bitter Waiter Says:

    So I guess BB doesn’t like the idea of her going out looking so messy either.

    Anyway- Home girl isn’t always so sweet as her fans want to think.

    See write up from the bitter waiter and this was before Cruise
    This isn’t the first time I heard things like that about her

  13. 13
    The Bitter Waiter Says:

    Reason is though she was said to have signed on for 3 years but it got cancelled after 1.
    So she got let go for some reason.
    Katie is not too busy since she doesn’t have much work lined up so it’s probably not her decision to end the contract.

  14. 14
    The Bitter Waiter Says:

    they don’t just throw away the posters like that. They will fade her out.
    But it’s been made clear by all the press releases for Upton that she is the new face and Holmes is no more.

  15. 15
    NG Says:

    Good luck Katie. Looks like she’s back in New York.
    Entertainment and fashion industry is cut throat.

  16. 16
    NG Says:

    Looks like Suri has lost 2 teeth in her front top tray. Looks like they spent the weekend at the Hamptons enjoying the beach. Good for them! Cruise’s birthday is next week.

  17. 17
    Pink Says:

    @The Bitter Waiter:
    Here is an interview from just a few days ago where Katie was still promoting Bobbi Brown.

    She mentions them like 4 times. If I had been fired by a company, I wouldn’t still be talking them up in interviews.So I figure she’s either still with them or her contract ended amicably. On the Bobbi Brown website, they mention that Kate Upton is the face for this season. I haven’t heard anything about her signing a long term contract. So it’s possible that Katie is still a spokesperson and Kate is just doing one season. Either way, it’s not a big deal.

  18. 18
    The Bitter Waiter Says:

    They also refer to her as currently having a Fashion Line- which she does not as it was cancelled a while back.
    So either this is some sort of cut and paste of old stuff she said and some new or they made it up.
    It’s more of that beauty page trying to plug some products.

  19. 19
    The Bitter Waiter Says:

    Maybe they learned a lesson with Holmes and know not to reveal the terms of the contract in case it doesn’t work out.
    At the time of Katie’s signing they said it was 3 years but now it was cut short.
    All the articles are referring to Upton as a replacement and surely if Bobbie Brown was behind the pr release which they had to be a part of they would have worded it different if Holmes was stiff a rep as well.
    They would have said “Kate Upton joins Katie Holmes as BB spokesperson” or something along those lines.

  20. 20
    CF98 Says:

    I don’t see the big deal here I never understood celeb endorsements celebs don’t compel to buy something one way or another. Put a good product out and that’s what people are drawn to more than anything.

  21. 21
    Pink Says:

    Yeah I noticed the fashion line mention, but that could easily just be an editor’s mistake. It’s not as if katie mentioned it directly. I guess we’ll find out soon enough if she appears in any future ad campaigns for Bobbi Brown. It’s not that big of a deal either way.

  22. 22
    The Bitter Waiter Says:

    Well it sort of is a big deal if she signed on for 3 and got laid off after 1.
    That does say something.
    Again, all the press which comes from press releases since it’s being plugged all over are referring to Upton as the replacement not just that she was added on as well.

  23. 23
    CF98 Says:

    @The Bitter Waiter:

    They went with a bigger name? Really I think you are more pressed about this than Katie is.

  24. 24
    Pink Says:

    The official quotes from Bobbi Brown do not refer Upton as a “replacement” Other media outlets will put their own spin on it. But whatever, I’m done debating this. What I meant was that it’s not a big deal to ME.

  25. 25
    The Bitter Waiter Says:

    Not pressed. I just replied to the other posters comments back to me.
    But to be let out of a contract – either they had problems with her or they felt she was not right for it.
    Not much seems to be going her way this year.
    Her fashion line closed down, she lost this gig and her tv pilot didn’t get picked up.

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